MULTI-OPTION SOURCING OF CONTENT AND INTERACTIVE TELEVISION
First Claim
1. A method comprising:
- while rendering a television program on a display screen, receiving a command to view supplemental content associated with the rendered television program;
mapping an identity of the television program to a network address from which the supplemental content associated with the television program is retrievable;
retrieving the supplemental content from a server resource as specified by the network address; and
initiating display of the supplemental content on the display screen.
5 Assignments
0 Petitions
Accused Products
Abstract
A content manager receives a request to display a content guide of available content. In response to receiving the request, the content manager initiates display of the content guide on a display screen. In the displayed content guide, the content manager initiates display of multiple selectable content viewing options. A first selectable channel viewing option of the multiple content viewing options can be configured to correspond to a television channel from which to view content originating from a content sponsor. A second channel viewing option of the multiple content viewing options can be configured to correspond to an auxiliary channel with respect to the television channel from which to access available over-the-top content associated with the content originating from the content sponsor. Accordingly, a user can be easily notified of the availability of content on a television channel and over-the-top content associated with the television channel.
26 Citations
23 Claims
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1. A method comprising:
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while rendering a television program on a display screen, receiving a command to view supplemental content associated with the rendered television program; mapping an identity of the television program to a network address from which the supplemental content associated with the television program is retrievable; retrieving the supplemental content from a server resource as specified by the network address; and initiating display of the supplemental content on the display screen. - View Dependent Claims (2, 3, 4, 5, 6, 7)
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8. A method comprising:
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rendering content received over a cable network channel on a display screen, the cable network channel allocated to distribute content originating from a content sponsor assigned to the cable network channel; in response to receiving a request to access supplemental content associated with the cable network channel; mapping an identity of the cable network channel currently displayed on the display screen to a network address of a server resource from which the supplemental content associated with the cable network channel is retrievable; retrieving the supplemental content from a server resource as specified by the network address; and initiating display of the supplemental content on the display screen. - View Dependent Claims (9, 10, 11, 12, 13)
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14. A method comprising:
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receiving a request to display a content guide of available content; in response to receiving the request, initiating display of the content guide on a display screen; and in the displayed content guide, initiating display of multiple selectable content viewing options, a first selectable channel viewing option corresponding to a cable network television channel from which to access content originating from a first content sponsor, a second selectable channel viewing option corresponding to an auxiliary channel from which to access over-the-top content available from a second content sponsor. - View Dependent Claims (15, 16, 17, 18, 19, 20, 21, 22, 23)
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Specification