SYSTEMS AND METHODS FOR DYNAMIC PROXIMITY BASED E-COMMERCE TRANSACTIONS

• US 20150339655A1
• Filed: 05/22/2014
• Published: 11/26/2015
• Est. Priority Date: 05/22/2014
• Status: Active Grant

• Current Assignee: American Express Travel Related Services Company, Inc. (American Express Company)
• Original Assignee: American Express Travel Related Services Company, Inc. (American Express Company)
• Inventors: Durvasula, Sastry VSM, Muthukrishnan, Sathish B., Norman, Philip, Wilmes, Robert, Wolf, David M., Basheerahammed, Sibish Neelikattil, Manivannan, Premkumar, Mathur, Anuj K.
• Granted Patent: US 10,395,237 B2
• Time in Patent Office: Days
• US Class Current: 1/1
• CPC Class Codes: G06Q 20/12 specially adapted for electronic shopping systems
• CPC Class Codes: G06Q 20/18 involving self-service terminals [SST], vending machines, kiosks or multimedia terminals
• CPC Class Codes: G06Q 20/3224 Transactions dependent on location of M-devices
• CPC Class Codes: G06Q 20/326 Payment applications installed on the mobile devices
• CPC Class Codes: G06Q 20/327 Short range or proximity payments by means of M-devices
• CPC Class Codes: G06Q 20/3278 RFID or NFC payments by means of M-devices
• CPC Class Codes: G06Q 20/3829 involving key management
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0267 Wireless devices
• CPC Class Codes: G06Q 30/06 Buying, selling or leasing transactions
• CPC Class Codes: G06Q 30/0641 Shopping interfaces
• CPC Class Codes: G06Q 30/08 Auctions

Abstract

A method comprises transmitting, by a merchant web-client, a signal using a low energy consuming device, wherein the signal may be received by a transaction account holder web-client, wherein the signal may carry content associated with a merchant, and wherein the merchant is associated with the merchant web-client, and/or receiving, by the merchant web-client, a response from the transaction account holder web-client, wherein the response may be transmitted by the transaction account holder web-client to the merchant web-client using the low energy consuming device. The content may comprise an advertisement associated with an item offered for sale by the merchant.

Claims

1. A method comprising:

transmitting, by a merchant web-client, a signal using a low energy consuming device, wherein the signal is received by a transaction account holder web-client, wherein the signal carries content associated with a merchant, and wherein the merchant is associated with the merchant web-client; and

receiving, by the merchant web-client, a response from the transaction account holder web-client, wherein the response is transmitted by the transaction account holder web-client to the merchant web-client using the low energy consuming device.

2. The method of claim 1, wherein the content comprises an advertisement associated with an item offered for sale by the merchant, and the low energy consuming comprises a low energy BLUETOOTH beacon (“

BLE beacon”

), and wherein the BLE beacon utilizes a cryptographic key exchange protocol.

3. The method of claim 1, further comprising receiving, by the merchant web-client, a bid to purchase an item associated with the content, wherein the content comprises an item offered for sale by the merchant.

4. The method of claim 1, further comprising selecting, by the merchant web-client, a bid from a plurality of bids based upon at least one of:

a highest bid, a loyalty associated with the customer to the merchant, or a new customer status of the customer with the merchant.

5. The method of claim 1, wherein the content comprises an interactive item catalog of items offered for sale by the merchant.

6. The method of claim 1, wherein the low energy consuming device communicates with a transaction account holder web-client within 300 meters of the low energy consuming device.

7. The method of claim 1, further comprising transmitting, by the computer-based system, content based upon personal information associated with the transaction account holder.

8. A system comprising:

a tangible, non-transitory memory communicating with a merchant web-client processor for providing tailored content,

the tangible, non-transitory memory having instructions stored thereon that, in response to execution by the merchant web-client processor, cause the merchant web-client processor to perform operations comprising;

transmitting, by the merchant web-client processor, a signal using a low energy consuming device, wherein the signal is received by a transaction account holder web-client, and wherein the signal carries content associated with a merchant, and wherein the merchant is associated with the merchant web-client processor; and

receiving, by the merchant web-client processor, a response from the transaction account holder web-client, wherein the response is transmitted by the transaction account holder web-client to the merchant web-client using the low energy consuming device.

9. The system of claim 8, wherein the content comprises an advertisement associated with an item offered for sale by the merchant, and the low energy consuming device comprises a low energy BLUETOOTH beacon (“

BLE beacon”

).

10. The system of claim 8, further comprising receiving, by the merchant web-client processor, a bid to purchase an item associated with the content, wherein the content comprises an item offered for sale by the merchant.

11. The system of claim 8, further comprising selecting, by the merchant web-client processor, a bid from a plurality of bids based upon at least one of:

a highest bid, a loyalty associated with the customer to the merchant, or a new customer status of the customer with the merchant.

12. The system of claim 8, wherein the content comprises an interactive item catalog of items offered for sale by the merchant.

13. The system of claim 8, wherein the low energy consuming device communicates with a transaction account holder web-client within 300 meters of the low energy consuming device.

14. The system of claim 8, further comprising transmitting, by the merchant web-client processor, content based upon personal information associated with the transaction account holder.

15. An article of manufacture including a non-transitory, tangible computer readable medium having instructions stored thereon that, in response to execution by a merchant web-client for providing tailored content, cause the computer-based system to perform operations comprising:

transmitting, by the merchant web-client, a signal using a low energy consuming device, wherein the signal is received by a transaction account holder web-client, wherein the signal carries content associated with a merchant, and wherein the merchant is associated with the merchant web-client; and

receiving, by the merchant web-client, a response from the transaction account holder web-client, wherein the response is transmitted by the transaction account holder web-client to the merchant web-client using the low energy consuming device.

16. The article of claim 15, wherein the content comprises an advertisement associated with an item offered for sale by the merchant, and the low energy consuming device comprises a low energy BLUETOOTH beacon (“

BLE beacon”

).

17. The article of claim 15, further comprising receiving, by the merchant web-client, a bid to purchase an item associated with the content, wherein the content comprises an item offered for sale by the merchant.

18. The article of claim 15, further comprising selecting, by the merchant web-client, a bid from a plurality of bids based upon at least one of:

a highest bid, a loyalty associated with the customer to the merchant, or a new customer status of the customer with the merchant.

19. The article of claim 15, wherein the content comprises an interactive item catalog of items offered for sale by the merchant.

20. The article of claim 15, wherein the low energy consuming device communicates with a transaction account holder web-client within 300 meters of the low energy consuming device.