METHODS, SYSTEMS AND COMPUTER PROGRAM PRODUCTS FOR TAILORING ADVERTISEMENTS TO A USER BASED ON ACTIONS TAKEN USING A PORTABLE ELECTRONIC DEVICE
First Claim
1. A method comprising:
- providing, by a processor of a portable electronic device, user services at the portable electronic device;
enabling control, by the processor, of a controllable device via a local area network, wherein the portable electronic device is within an area associated with the local area network;
identifying, by the processor, interests associated with a user of the portable electronic device according to tracking of actions at the portable electronic device, wherein the actions include accessing media content, and wherein the identifying of the interests includes determining a correlation between the media content;
identifying, by the processor, a first advertisement to be presented by the controllable device based on the interests that are identified;
identifying, by the processor, a response from the portable electronic device to a presentation of the first advertisement;
re-analyzing, by the processor, the actions that are tracked in conjunction with the response, wherein the re-analyzing of the actions identifies refined interests associated with the user;
matching, by the processor, the refined interests to a second advertisement;
presenting, by the processor, the second advertisement by way of the controllable device; and
terminating, by the processor, a communication link of the portable electronic device responsive to a determination that the portable electronic device is outside the area associated with the local area network.
6 Assignments
0 Petitions
Accused Products
Abstract
A method of advertising tailored based on usage patterns of a portable electronic device includes determining if a portable electronic device has entered an area associated with a local area network (LAN). A link is established between the portable electronic device and the LAN if it is determined that the portable electronic device has entered the area associated with the LAN. User services are established between the portable electronic device and a remote server using the established link based on a user profile associated with the portable electronic device. Devices associated with the remote server communicatively coupled to the LAN are controlled using the portable electronic device. Actions and/or behaviors of a user are tracked based on use of the portable electronic device. Advertisements are displayed and/or played on at least one of the controlled devices based on the tracked user actions and/or behaviors.
9 Citations
20 Claims
-
1. A method comprising:
-
providing, by a processor of a portable electronic device, user services at the portable electronic device; enabling control, by the processor, of a controllable device via a local area network, wherein the portable electronic device is within an area associated with the local area network; identifying, by the processor, interests associated with a user of the portable electronic device according to tracking of actions at the portable electronic device, wherein the actions include accessing media content, and wherein the identifying of the interests includes determining a correlation between the media content; identifying, by the processor, a first advertisement to be presented by the controllable device based on the interests that are identified; identifying, by the processor, a response from the portable electronic device to a presentation of the first advertisement; re-analyzing, by the processor, the actions that are tracked in conjunction with the response, wherein the re-analyzing of the actions identifies refined interests associated with the user; matching, by the processor, the refined interests to a second advertisement; presenting, by the processor, the second advertisement by way of the controllable device; and terminating, by the processor, a communication link of the portable electronic device responsive to a determination that the portable electronic device is outside the area associated with the local area network. - View Dependent Claims (2, 3, 4, 5, 6, 7)
-
-
8. A server comprising:
-
a memory that stores instructions; and a processor coupled with the memory, wherein the processor, responsive to executing the instructions, performs operations comprising; providing first communication services to a first portable electronic device; facilitating control, by the first portable electronic device, of a controllable device associated with the server and coupled to a local area network responsive to a determination that the portable electronic device is in an area associated with the local area network; providing second communication services to a second portable electronic device; determining a priority between the first and second portable electronic devices according to hierarchical information associated with the first and second portable electronic devices; identifying a first advertisement to be presented by the controllable device based on monitored behavior for the first portable electronic device; detecting a response from the first portable electronic device to a presentation of a first advertisement; re-analyzing the monitored behavior in conjunction with the response to identify refined interests associated with a user of the first portable communication device; identifying a second advertisement to be presented by the controllable device based on the refined interests; and presenting the second advertisement by way of the controllable device. - View Dependent Claims (9, 10, 11, 12, 13, 14, 15)
-
-
16. A non-transitory computer-readable storage medium comprising instructions, which, responsive to being executed by a processor, cause the processor to perform operations comprising:
-
determining that a first portable electronic device is in an area associated with a local area network; providing communication services to the first portable electronic device by way of the local area network; facilitating control, by the first portable electronic device, of a controllable device coupled to the local area network; identifying a first advertisement to be presented by the controllable device based on monitored behavior associated with the first portable electronic device; identifying refined interests of a user of the first portable communication device by re-analyzing the monitored behavior in conjunction with a response from the first portable electronic device to a presentation of the first advertisement; identifying a second advertisement to be presented by the controllable device based on the refined interests; and presenting the second advertisement by way of the controllable device. - View Dependent Claims (17, 18, 19, 20)
-
Specification