TARGETED ADVERTISING BASED ON USER PRODUCT INFORMATION

• US 20150339722A1
• Filed: 05/22/2014
• Published: 11/26/2015
• Est. Priority Date: 05/22/2014
• Status: Active Grant

• Current Assignee: OpenTV, Inc. (Kudelski SA)
• Original Assignee: OpenTV, Inc. (Kudelski SA)
• Inventors: Hensgen, Debra, Burckard, Antoine
• Granted Patent: US 11,157,960 B2
• Time in Patent Office: Days
• US Class Current: 1/1
• CPC Class Codes: G06F 16/951 Indexing; Web crawling techniques
• CPC Class Codes: G06Q 30/0267 Wireless devices
• CPC Class Codes: H04N 21/2668 Creating a channel for a dedicated end-user group, e.g. insertion of targeted commercials based on end-user profiles information retrieval from the Internet by querying with filtering and personalisation G06F16/9535; arrangements for replacing or switching information during the broadcast H04H20/10; push services over packet-switching network H04L12/1859; adaptation of message content in packet-switching networks H04L51/063
• CPC Class Codes: H04N 21/4113 PC
• CPC Class Codes: H04N 21/4131 home appliance, e.g. lighting, air conditioning system, metering devices home automation data switching networks exchanging configuration information on appliance services H04L12/2807
• CPC Class Codes: H04N 21/812 involving advertisement data advertising per se G06Q30/02
• CPC Class Codes: H04N 21/8126 involving additional data, e.g. news, sports, stocks, weather forecasts
• CPC Class Codes: H04N 7/025 Systems for the transmission of digital non-picture data, e.g. of text during the active part of a television frame transmission of digital non-picture data during the vertical blanking interval only H04N7/088

Abstract

Methods and systems of targeting advertising are presented. In an example method, a media content device of a user accesses user product information originating from a user product and describing at least one characteristic of the user product. At least one advertisement is selected from a plurality of available advertisements based on the user product information. The selected advertisement is forwarded from the media content device for presentation to the user.

Claims

1. A method of targeting advertising, the method comprising:

accessing, at a media content device of a user, user product information originating from a user product and describing at least one characteristic of the user product, the user product being different from the media content device;

selecting, from a plurality of available advertisements, at least one advertisement based on the user product information; and

forwarding, from the media content device, the selected at least one advertisement for presentation to the user.

2. The method of claim 1, wherein the user product comprises a media content item, wherein a computing device includes the user product information stored in a media content catalog describing a plurality of media content items, and wherein the accessing of the user product information comprises receiving, at the media content device, the user product information over a local area network coupling the computing device to the media content device.

3. The method of claim 1, wherein the accessing of the user product information comprises receiving, at the media content device, the user product information over a communication connection coupling the user product to the media content device.

4. The method of claim 3, wherein the user product comprises a home appliance communicatively coupled to the media content device via a home automation network.

5. The method of claim 3, wherein the user product comprises a computing device communicatively coupled to the media content device via a local area network connection.

6. The method of claim 1, wherein the forwarding of the selected at least one advertisement comprises scheduling, at the media content device, the at least one advertisement among other media content being forwarded for presentation to the user.

7. The method of claim 1, further comprising:

transmitting, from the media content device to a server over a wide area network, an indication of the user product information, wherein the selecting of the at least one advertisement is performed at the server; and

receiving, at the media content device from the server in response to the transmitting of the indication of the user product information, an indication of the selection of the at least one advertisement.

8. The method of claim 1, wherein the selecting of the at least one advertisement is performed at the media content device.

9. The method of claim 8, further comprising:

receiving, at the media content device from a server via a communication network, an application configured to select the at least one advertisement;

wherein the selecting of the at least one advertisement comprises executing, at the media content device, the application to process the user product information.

10. The method of claim 1, wherein the selecting of the at least one advertisement comprises processing the user product information with other information not originating from the user product.

11. The method of claim 1, wherein the selecting of the at least one advertisement comprises processing the user product information with second user product information corresponding to another user product communicatively coupled to the media content device.

12. The method of claim 1, further comprising:

receiving, at the media content device, the plurality of available advertisements from a server via a wide area network.

13. The method of claim 1, further comprising:

receiving, at the media content device from a server via a wide area network, a catalog of the plurality of advertisements, wherein the selecting of the at least one advertisement comprises selecting, at the media content device, the at least one advertisement from the catalog;

transmitting, from the media content device to the server, an indication of the selection of the at least one advertisement from the catalog; and

receiving, at the media content device from the server in response to the transmitting of the indication of the selection, the at least one advertisement.

14. The method of claim 1, further comprising:

transmitting, from the media content device to a server via a wide area network, an indication of the user product information, wherein the selecting of the at least one advertisement is performed at the server, and

receiving, at the media content device from the server in response to the transmitting of the indication of the user product information, the selected at least one advertisement.

15. The method of claim 1, wherein the user product comprises a media content item, and wherein the user product information comprises a title of the media content item.

16. The method of claim 1, wherein the user product comprises a home appliance, and wherein the user product information comprises at least one of an identification of the home appliance, an age of the home appliance, a manufacturer of the home appliance, an operational state of the home appliance, and a status log of the home appliance.

17. The method of claim 1, wherein the selecting of the at least one advertisement comprises:

receiving, at a server communicatively coupled with the media content device via a wide area network, a request from an advertiser to present one of the plurality of available advertisements based on a device profile;

determining that the user product information corresponds to the device profile; and

selecting the one of the plurality of available advertisements for presentation to the user based on the user product information corresponding to the device profile.

18. A non-transitory computer-readable storage medium comprising instructions that, when executed by at least one hardware processor of a system, cause the system to perform operations comprising:

accessing, at a media content device of a user, user product information originating from a user product and describing at least one characteristic of the user product, the user product being different from the media content device;

selecting, from a plurality of available advertisements, at least one advertisement based on the user product information; and

forwarding, from the media content device, the selected at least one advertisement for presentation to a user.

19. A system comprising:

a media content device configured to present media content to a user, the system being configured to;

access user product information originating from a user product and describing at least one characteristic of the user product, the user product being different from the media content device;

select, from a plurality of available advertisements, at least one advertisement based on the user product information; and

forward the selected at least one advertisement for presentation to a user.

20. The system of claim 19, wherein the media content device comprises at least one of a television set-top box, a media gateway, a computer, and a television.