SYSTEMS AND METHODS FOR CUSTOMIZING SEARCH RESULTS AND RECOMMENDATIONS
First Claim
1. A system for customizing displayed content selections, the system comprising:
- at least one processor operatively connected to a memory;
a search component, executed by the at least one processor, configured to accept search selection in a user interface displayed to a user, and display search results in to the user in the user interface;
a modeling component, executed by the at least one processor, configured to score previous users'"'"' actions associated with content items displayed to the user; and
wherein the search component is further configured to identify search results based, at least in part, on respective action scores assigned to respective content items.
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Accused Products
Abstract
A recommendation system can be configured to customize search results and/or recommendations of content (e.g., customized products, products, advertising, layouts, etc.) using online and/or offline activity captured on a user population. The system can be configured to customize the content returned to users to achieve specific behaviors and/or influence the current user'"'"'s behavior, responsive to modeling previous users. For example, the system can capture and aggregate user behavior/activity and score content based on the actions taken with respect to the content. In some examples, the scoring can be filtered or augmented by matching current user characteristics to characteristics of the previous users. The scoring can be generated independent of the language in which the activity/user behavior occurred. According to one embodiment, the system is configured to generate language independent models and utilize the language independent modeling to deliver customized content (e.g., recommendations and/or search results) without conventional constraints.
69 Citations
23 Claims
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1. A system for customizing displayed content selections, the system comprising:
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at least one processor operatively connected to a memory; a search component, executed by the at least one processor, configured to accept search selection in a user interface displayed to a user, and display search results in to the user in the user interface; a modeling component, executed by the at least one processor, configured to score previous users'"'"' actions associated with content items displayed to the user; and wherein the search component is further configured to identify search results based, at least in part, on respective action scores assigned to respective content items. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12)
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13. A computer implemented method for customizing displayed content selections, the method comprising:
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receiving from a user interface displayed to a user search selection; communicating search results for display to the user in the user interface; scoring, by a computer system, previous users'"'"' actions associated with content items displayed to the user; and identifying, by the computer system, search results based, at least in part, on respective action scores assigned to respective content items. - View Dependent Claims (14, 15, 16, 17, 18, 19, 20, 21, 22, 23)
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Specification