Marketing methods employing interactive media services

• US 20150341697A1
• Filed: 05/20/2015
• Published: 11/26/2015
• Est. Priority Date: 05/20/2014
• Status: Abandoned Application

• Current Assignee: Karyn J. Satterfield
• Original Assignee: Karyn J. Satterfield
• Inventors: Satterfield, Karyn J.
• Application Number:
  US14/717,675
• Publication Number:
  US 20150341697A1
• Time in Patent Office: Days
• US Class Current: 1/1
• CPC Class Codes: G06F 16/00 Information retrieval; Database structures therefor; File system structures therefor
• CPC Class Codes: G06F 16/24575 using context
• CPC Class Codes: G06F 16/248 Presentation of query results
• CPC Class Codes: G06F 16/50 of still image data
• CPC Class Codes: H04N 21/2543 Billing , e.g. for subscription services payment schemes, architectures or protocols G06Q20/00; e-commerce G06Q30/00; arrangements for billing for the use of broadcast information or broadcast-related information H04H60/21
• CPC Class Codes: H04N 21/4725 using interactive regions of the image, e.g. hot spots details of information retrieval from the Internet by using URLs G06F16/955; processing chained hypermedia data for information retrieval G06F16/94
• CPC Class Codes: H04N 21/478 Supplemental services, e.g. displaying phone caller identification, shopping application
• CPC Class Codes: H04N 21/47815 Electronic shopping payment schemes, payment architectures or payment protocols for electronic shopping systems G06Q20/12
• CPC Class Codes: H04N 21/4782 Web browsing , e.g. WebTV

Abstract

Marketing methods employing interactive media services. A smart television application or mobile application is provided which employs Internet search infrastructure, including image recognition software to capture, analyze, and recognize an image on the screen of a smart TV, then search the Internet for text containing the title of the image, or images which share all or parts of the title of the image. The search infrastructure is controlled from a set-top device or a stand-alone wireless device, such as a smartphone. The invention is further directed to a series of business methods, processes, and results which invite the sellers, designers, and manufacturers of various articles of clothing, jewelry, and other merchandise, which appear in films and television programs, to provide data used in the population of the database.

Claims

1. A system for marketing employing interactive media services, comprising:

(a) a television;

(b) said television being a smart television;

(c) a pointer;

(d) said pointer being calibrated to said smart television such that said pointer is configured for selecting an image, product, person, or item by pointing said pointer at the screen.

(e) a software application;

(f) said software application being stored on and run by said smart television;

(g) a server;

(h) said software application being in electronic communication with said server via an electronic data network;

(i) said server being electronically connected with a database;

(i) said database containing images and data of consumer products;

(k) said software application being configured for the user opening said application and using said pointer to select an image, product, or person displayed on said smart television, and said application, via said server, performing a search of said database for similar images.

2. The system of claim 1 wherein said server provides a server software application that is configured for searching said database and the internet using a selected image displayed on said smart television as a query.

3. The system of claim 2 wherein said application provides a home screen comprising an image display, a performer icon, an entertainment icon, a shopping cart icon, a settings icon, and a results display.

4. The system of claim 3 wherein said image display shows the captured image from said smart television.

5. The system of claim 3 wherein said performer icon performs said search on an actor or actress selected using said pointer.

6. The system of claim 3 wherein said entertainment icon performs said search for information pertaining to the television program or movie being watched by a user.

7. The system of claim 3 wherein users use said pointer to drag a result from said results display to said shopping cart icon;

said application charging said result to a credit card and shipping to a shipping address.

8. The system of claim 3 wherein said settings icon opens a settings menu wherein a user selects preferences and enters billing and shipping information.

9. The system of claim 3 wherein said results display lists the results of said search.

10. The system of claim 2 wherein said application being installed on a mobile electronic device such that said search of a captured image may be performed on said mobile electronic device.

11. A system for marketing employing interactive media services, comprising:

(a) a television;

(b) a set-top box;

(c) a pointer;

(d) said pointer being calibrated to said set-top box such that said pointer is configured for selecting an image, product, person, or item by pointing said pointer at said television;

(e) a software application

(f) said software application being stored on and run by said set-top box;

(g) a server;

(h) said software application being in electronic communication with said server via an electronic data network;

(i) said server being electronically connected with a database;

(j) said database containing images and data of consumer products;

(k) said software application being configured for the user opening said application and using said pointer to select an image, product, or person displayed on said television, and said application, via said server, performs a search of said database for similar images.

12. The system of claim 11 wherein said server provides a server software application that is configured for searching said database and the internet using a selected imaged displayed on said television as a query.

13. The system of claim 12 wherein said application includes a home screen comprising an image display, a performer icon, an entertainment icon, a shopping cart icon, a settings icon, and a results display.

14. The system of claim 13 wherein said image display shows a captured image from said television.

15. The system of claim 13 wherein said performer icon performs said search based on a person shown in a captured image from said television.

16. The system of claim 13 wherein said entertainment icon performs said search for information pertaining to the television program or movie being displayed in a captured image.

17. The system of claim 13 wherein users use said pointer to drag a result from said results display to said shopping cart icon;

said application charging said result to a credit card and shipping to a shipping address.

18. The system of claim 13 wherein said settings icon opens a settings menu wherein a user selects preferences and enters billing and shipping information.

19. The system of claim 13 wherein said results display lists the results of said search.

20. The system of claim 12 wherein said application being installed on a mobile electronic device such that said search of a captured image may be performed on said mobile electronic device.