SYSTEMS AND METHODS FOR DEPLOYING DYNAMIC GEO-FENCES BASED ON CONTENT CONSUMPTION LEVELS IN A GEOGRAPHIC LOCATION

• US 20150341747A1
• Filed: 05/21/2014
• Published: 11/26/2015
• Est. Priority Date: 05/21/2014
• Status: Active Grant

• Current Assignee: Verizon Patent and Licensing Incorporated (Verizon Communications Inc.)
• Original Assignee: AOL Inc. (Apollo Global Management, Inc.)
• Inventors: BARRAND, Bryce, McDEVITT, Patrick
• Granted Patent: US 9,584,968 B2
• Time in Patent Office: Days
• US Class Current: 1/1
• CPC Class Codes: G06Q 30/0201 Market modelling; Market analysis; Collecting market data
• CPC Class Codes: G06Q 30/0259 based on store location
• CPC Class Codes: H04L 43/0876 Network utilisation, e.g. volume of load or congestion level
• CPC Class Codes: H04L 43/16 Threshold monitoring
• CPC Class Codes: H04M 1/72403 with means for local support of applications that increase the functionality
• CPC Class Codes: H04W 4/021 Services related to particular areas, e.g. point of interest [POI] services, venue services or geofences
• CPC Class Codes: H04W 4/022 with dynamic range variability
• CPC Class Codes: H04W 4/12 Messaging; Mailboxes; Announcements
• CPC Class Codes: H04W 4/18 Information format or content conversion, e.g. adaptation by the network of the transmitted or received information for the purpose of wireless delivery to users or terminals

Abstract

Systems and methods are provided for determining in real-time geographic areas having a threshold level of content consumption and deploying dynamic geo-fences to contain these geographic areas. These dynamic geo-fences provide a means for timing message notifications in order to optimize the chances of delivering targeted content to a mobile device user based on the current geographic location of the user'"'"'s device relative to a threshold level of content consumption area. As mobile device users may be more likely to launch a client application in a place where other users are currently consuming content, a general message notification sent to the user'"'"'s device located in a dynamic geo-fence created based on real-time content consumption, may increase the likelihood that the user will launch the client application and thereby, allow targeted content to be delivered to the user'"'"'s mobile device.

Claims

1. A computer-implemented method for deploying a dynamic geo-fence to contain a geographic area having a threshold level of content consumption, the method comprising:

monitoring content consumption by mobile devices across a plurality of users in a network;

determining a level of the content consumption in a first geographic area; and

if the level of the content consumption in the first geographic area is above a first threshold level of content consumption, deploying a first dynamic geo-fence containing the first geographic area.

2. The method of claim 1, wherein, if the level of the content consumption in the first geographic area is above the first threshold level of content consumption, determining whether a level of a content consumption in a second geographic area, adjacent to the first geographic area, is above a second threshold level of content consumption;

and

if the level of the content consumption in the second geographic area is above the second threshold level of content consumption, deploying a second dynamic geo-fence to contain both the first geographic area and the second geographic area.

3. The method of claim 2, wherein the first threshold level of content consumption is the same as the second threshold level of content consumption.

4. The method of claim 1, further comprising:

creating a visual representation of mobile content consumption and current geo-fences.

5. The method of claim 1, further comprising:

after deploying the first dynamic geo-fence, determining an updated level of a content consumption within the first dynamic geo-fence.

6. The method of claim 5, further comprising:

determining whether the updated level of the content consumption within the first dynamic geo-fence is below the first threshold level of content consumption; and

when the updated level of the content consumption within the first dynamic geo-fence is below the threshold level of content consumption, determining if a level of a content consumption in a second geographic area, within the first dynamic geo-fence, is above the threshold level of content consumption.

7. The method of claim 6, wherein, when the level of the content consumption in the second geographic area is above the first threshold level of content consumption, decreasing the size of the first dynamic geo-fence to contain only the second geographic area.

8. The method of claim 6, wherein, when the level of the content consumption in the second geographic area is below the first threshold level of content consumption, deleting the first dynamic geo-fence.

9. The method of claim 5, further comprising:

determining if a level of a content consumption in a second geographic area, adjacent to the first dynamic geo-fence, is above the threshold level of content consumption, and, if so, increasing a size of the first dynamic geo-fence to contain both the first geographic area and the second geographic area.

10. The method of claim 1, wherein, when a mobile device is determined to be within the first dynamic geo-fence, sending a message for display to a user at the mobile device via a message notification interface of an operating system of the mobile device.

11. The method of claim 5, further comprising:

determining whether the updated level of the content consumption within the first dynamic geo-fence has increased from the level of the content consumption in the first geographic area; and

updating launch statistics based on the determination.

12. The method of claim 11, wherein updating launch statistics comprises:

updating a success rate when the level of the content consumption within the first dynamic geo-fence is determined to have increased.

13. The method of claim 11, wherein updating launch statistics comprises:

updating a failure rate when the level of content consumption within the first dynamic geo-fence is determined not to have increased.

14. The method of claim 1, further comprising:

storing data related to at least one of a geographic location, a duration of deployment, and a time of deployment for a plurality of dynamic geo-fences.

15. The method of claim 14, further comprising:

analyzing the stored data to determine if there is a pattern associated with one of the plurality of dynamic geo-fences.

16. The method of claim 15, further comprising:

if a pattern associated with one of the plurality of dynamic geo-fences is determined, creating a historic geo-fence for the geographic location contained within the one of the plurality of dynamic geo-fences.

17. A system for deploying a dynamic geo-fence to contain a geographic area having a threshold level of content consumption, the system comprising:

a memory having processor-readable instructions stored therein; and

a processor configured to access the memory and execute the processor-readable instructions, which when executed by the processor configures the processor to perform a plurality of functions, including functions to;

monitor a mobile content consumption across a plurality of users;

determine a level of a content consumption in a first geographic area;

if the level of content consumption in the first geographic area is above a first threshold level of content consumption, deploy a first dynamic geo-fence containing the first geographic area.

18. The system of claim 17, wherein the processor is configured to perform functions to:

determine whether a mobile device is within the first dynamic geo-fence; and

if the mobile device is within the first dynamic geo-fence, send a message for display to a user at the mobile device via a message notification interface of an operating system of the mobile device.

19. A computer readable medium storing instructions that, when executed by a computer, cause the computer to perform functions to:

monitor a mobile content consumption across a plurality of users;

determine a level of a content consumption in a first geographic area;

if the level of content consumption in the first geographic area is above a first threshold level of content consumption, deploy a first dynamic geo-fence containing the first geographic area.

20. The method of claim 19, wherein the processor is configured to perform functions to:

determine whether a mobile device is within the first dynamic geo-fence; and

if the mobile device is within the first dynamic geo-fence, send a message for display to a user at the mobile device via a message notification interface of an operating system of the mobile device.