SYSTEM AND METHODS FOR AUTO-GENERATING VIDEO FROM WEBSITE ELEMENTS

• US 20150347578A1
• Filed: 06/03/2014
• Published: 12/03/2015
• Est. Priority Date: 06/03/2014
• Status: Abandoned Application

• Current Assignee: Go Daddy Operating Company LLC (GoDaddy, Inc.)
• Original Assignee: Go Daddy Operating Company LLC (GoDaddy, Inc.)
• Inventors: Tsai, Justin, Berk, Josh, Mukherjee, Rajatish
• Application Number:
  US14/295,115
• Publication Number:
  US 20150347578A1
• Time in Patent Office: Days
• US Class Current: 1/1
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 50/01 Social networking

Abstract

Systems and methods provide online tools for helping a business improve its online presence. A contact importance score rates a contact'"'"'s engagement with business via purchases and online contact, and may further gauge the contact'"'"'s engagement with other contacts and potential contacts. An engagement score rates a business'"'"' engagement with online visitors with respect to industry best practices. A method of generating the engagement score may include providing recommendations to the business for improving the engagement score. A method for recommending online content can identify public and privately-created content that is likely to engage a business'"'"' users. A website builder can include a tool for aligning content on the website. The website builder can further include a tool for creating a video for promoting the business.

Claims

1. A method, comprising:

collecting, by a server computer electronically connected to a communication network, video content from a website, the video content comprising theme data and presentation data;

producing a video from the video content; and

publishing the video.

2. The method of claim 1, wherein the theme data comprises a color scheme.

3. The method of claim 2, wherein the color scheme is identified from one or more images on the website.

4. The method of claim 3, wherein the color scheme is identified using frequency analysis of pixel colors in the one or more images.

5. The method of claim 1, wherein the presentation data comprises a business name, one or more images, and one or more paragraphs of text.

6. The method of claim 1, further comprising collecting, by the server computer, supplemental video content, wherein the video is produced from the video content and the supplemental video content.

7. The method of claim 6, wherein the supplemental video content is collected from one or more data stores not including the website.

8. The method of claim 1, wherein producing the video comprises transmitting, by the server computer to a video production service, the video content and receiving the video from the video production service.

9. The method of claim 1, wherein publishing the video comprises adding, by the server computer, the video to a web page of the website.

10. A method, comprising:

collecting, by a server computer electronically connected to a communication network, video content from a website, the video content comprising;

theme data including a color scheme of the website; and

presentation data including a business name, a plurality of images, and a plurality of paragraphs of text;

producing a video from the video content, the video promoting a business described by the website; and

publishing, by the server computer, the video to the website.

11. The method of claim 10, wherein the theme data further includes one or more of a business logo, a font, a typeset, one or more design elements, and one or more sound files.

12. The method of claim 10, further comprising collecting, by the server computer, supplemental video content, wherein the video is produced from the video content and the supplemental video content.

13. The method of claim 12, wherein the supplemental video content is collected from one or more data stores not including the website.

14. The method of claim 13, wherein the data stores include one or more of:

a search engine;

a website information database;

a government records database;

a public data aggregator;

a social networking data store;

a business listing data store; and

a media-specific data store.

15. The method of claim 10, wherein producing the video comprises transmitting, by the server computer to a video production service, the video content, and receiving, by the server computer, the video from the video production service.