SOCIAL REFERRALS OF PROMOTIONAL CONTENT
First Claim
1. A computer implemented method comprising:
- receiving, by a server, a request for a referred promotional content item that is substantially the same as an original promotional content item, the original promotional content item having a first identifier;
sending, by the server to a client device, the referred promotional content item having a second identifier that is substantially the same as the original promotional item; and
storing, by the server, a record of the referral from the original promotional content item having the first identifier to the referred promotional content item having the second identifier.
2 Assignments
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Accused Products
Abstract
Methods and arrangements allow merchants to set up advertising campaigns that distribute special offers or discounts and allows users to forward the special offers to friends. The forwarding of the offers could expose merchants to offering more discounts than budgeted and this is a concern. The invention addresses this by having the forwarded offer check with the merchant server or advertising server to see if there is enough budget in the campaign left to allow the issuance of the forwarded offer, and if so, the server issues a new identifier. If not, the user receiving the forwarded offer receives a message saying the campaign has expired. Since every offer has its own identifier, the forwarding of the offers can be tracked, as well as the redemption, which allows for social metric collection.
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Citations
21 Claims
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1. A computer implemented method comprising:
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receiving, by a server, a request for a referred promotional content item that is substantially the same as an original promotional content item, the original promotional content item having a first identifier; sending, by the server to a client device, the referred promotional content item having a second identifier that is substantially the same as the original promotional item; and storing, by the server, a record of the referral from the original promotional content item having the first identifier to the referred promotional content item having the second identifier. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11)
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12. A product comprising:
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a non-transitory computer readable medium; and computer readable instructions, stored on the computer readable medium, that when executed are effective to cause a computer to; receive a request for a referred promotional content item that is substantially the same as an original promotional content item, the original promotional content item having a first identifier; send, to a client device, the referred promotional content item having a second identifier that is substantially the same as the original promotional item; and store a record of the referral from the original promotional content item having the first identifier to the referred promotional content item having the second identifier. - View Dependent Claims (13, 14, 15, 16)
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17. A system comprising:
a merchant server configured to receive a request from a second client device for a referred promotional content item, and to send, to the second client device, the referred promotional content item having a second identifier. - View Dependent Claims (18, 19, 20, 21)
Specification