Providing Advertisements to Autonomous Vehicles
First Claim
1. At least one non-transitory machine readable storage medium having instructions embodied thereon for providing advertisements to an autonomous vehicle, the instructions when executed perform the following:
- receiving, using one or more processors, a starting location and a destination for the autonomous vehicle;
generating, using the one or more processors, a route for the autonomous vehicle to drive from the starting location to the destination, wherein the route is in proximity to one or more business entities that provide a product or service of interest to a passenger within the autonomous vehicle;
sending, using the one or more processors, the route to the autonomous vehicle, wherein the autonomous vehicle is configured to provide commands to drive the autonomous vehicle to the destination in accordance with the route; and
transmitting, using the one or more processors, one or more advertisements for the one or more business entities in proximity to the route when the autonomous vehicle is within a defined distance from the business entities when driving on the route to the destination.
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Abstract
Technology is described for providing advertisements to an autonomous vehicle. A starting location and a destination for the autonomous vehicle may be received. A route for the autonomous vehicle to drive from the starting location to the destination may be generated. The route may be in proximity to one or more business entities that provide a product or service of interest to a passenger within the autonomous vehicle. The route may be sent to the autonomous vehicle. The autonomous vehicle may be configured to provide commands to drive the autonomous vehicle to the destination according to the route. Advertisements may be selected for the one or more business entities in proximity to the route. The advertisements for the business entities may be transmitted when the autonomous vehicle is within a defined distance from the business entities when driving on the route to the destination.
104 Citations
20 Claims
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1. At least one non-transitory machine readable storage medium having instructions embodied thereon for providing advertisements to an autonomous vehicle, the instructions when executed perform the following:
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receiving, using one or more processors, a starting location and a destination for the autonomous vehicle; generating, using the one or more processors, a route for the autonomous vehicle to drive from the starting location to the destination, wherein the route is in proximity to one or more business entities that provide a product or service of interest to a passenger within the autonomous vehicle; sending, using the one or more processors, the route to the autonomous vehicle, wherein the autonomous vehicle is configured to provide commands to drive the autonomous vehicle to the destination in accordance with the route; and transmitting, using the one or more processors, one or more advertisements for the one or more business entities in proximity to the route when the autonomous vehicle is within a defined distance from the business entities when driving on the route to the destination. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10)
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11. An autonomous vehicle operable to receive advertisements, the autonomous vehicle comprising:
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a processor; a memory device including a data store to store a plurality of data and instructions that, when executed by the processor, cause the processor to; select a route for traveling from a current location associated with the autonomous vehicle to a destination; send the route to a server, wherein the server identifies at least one business entity in proximity to the route that provides a product or service of interest to a passenger within the autonomous vehicle; provide commands to drive the autonomous vehicle to the destination according to the route; and receive at least one advertisement associated with the business entity from the server, the advertisement being received when the autonomous vehicle is in proximity to the business entity when driving on the route to the destination. - View Dependent Claims (12, 13, 14, 15, 16)
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17. A system for providing advertisements to an autonomous vehicle, the system comprising:
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a processor; a memory device including a data store to store a plurality of data and instructions that, when executed by the processor, cause the processor to; receive a starting location and a destination for the autonomous vehicle; identify a set of candidate routes for the autonomous vehicle to drive from the starting location to the destination, wherein each candidate route is in proximity to a business entity of interest to a passenger in the autonomous vehicle; select a route from the set of candidate routes based on a bidding process between business entities in proximity to the candidate routes; send the route to the autonomous vehicle, wherein the autonomous vehicle is configured to provide commands to drive the autonomous vehicle to the destination according to the route; and transmit an advertisement for the business entity that wins the bidding process when the autonomous vehicle is approaching the business entity when driving on the route to the destination. - View Dependent Claims (18, 19, 20)
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Specification