ADVERTISEMENT SELECTING APPARATUS, ADVERTISEMENT SELECTING METHOD, AND STORAGE MEDIUM

• US 20150348129A1
• Filed: 08/12/2015
• Published: 12/03/2015
• Est. Priority Date: 06/06/2001
• Status: Abandoned Application

• Current Assignee: Sony Corporation (Sony Group Corp.)
• Original Assignee: Sony Corporation (Sony Group Corp.)
• Inventors: Inoue, Toshio, Tsunoda, Tomohiro, Hoshino, Masaaki, Ohsumi, Tomoharu
• Application Number:
  US14/824,980
• Publication Number:
  US 20150348129A1
• Time in Patent Office: Days
• US Class Current: 1/1
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0258 Registration
• CPC Class Codes: G06Q 30/0269 based on user profile or attribute
• CPC Class Codes: G06Q 30/0272 Period of advertisement exposure
• CPC Class Codes: H04N 21/25866 Management of end-user data customer care in data networks H04L41/5077
• CPC Class Codes: H04N 21/25883 being end-user demographical data, e.g. age, family status or address arrangements for identifying locations of users in broadcast systems H04H60/52
• CPC Class Codes: H04N 21/25891 being end-user preferences retrieval of video data in a video database based on user preferences G06F16/739; arrangements for recognizing users' preferences H04H60/46; user profiles in network data switching protocols H04L67/306; processing of user preferences or user profiles in wireless networks H04W8/18
• CPC Class Codes: H04N 21/26233 involving content or additional data duration or size, e.g. length of a movie, size of an executable file
• CPC Class Codes: H04N 21/2668 Creating a channel for a dedicated end-user group, e.g. insertion of targeted commercials based on end-user profiles information retrieval from the Internet by querying with filtering and personalisation G06F16/9535; arrangements for replacing or switching information during the broadcast H04H20/10; push services over packet-switching network H04L12/1859; adaptation of message content in packet-switching networks H04L51/063
• CPC Class Codes: H04N 21/812 involving advertisement data advertising per se G06Q30/02
• CPC Class Codes: H04N 21/84 Generation or processing of descriptive data, e.g. content descriptors systems specially adapted for using meta-information in broadcast systems H04H60/73
• CPC Class Codes: H04N 7/165 Centralised control of user terminal subsequent to an upstream request signal H04N7/17345; Registering at central by two-way working H04N7/17309

Abstract

An advertisement selecting system is disclosed providing, when selecting advertisements to be exposed to subscribers over the Internet, exposure control reflecting the inventory of advertisements by taking into account results of past exposure of each of the advertisements. When subscribers with a particular profile biased to specific tastes or preferences gain access to contents carrying advertisements, the first-ranked advertisement, i.e., the one best targeted for the subscribers in question, is exposed repeatedly but in a manner also making way for the advertisements in second and subsequent places which would be less likely to be exposed if handled conventionally, so that the stocked advertisements are exposed in fairly averaged fashion. Advertisement exposure is thus controlled in a manner averting lopsided exposure of certain (or partial) advertisement information by giving consideration to the advertisement inventory.

Claims

1-46. -46. (canceled)

47. An advertisement information selecting apparatus for selecting advertisement information comprising:

circuitry configured to

receive a first information input by a first client terminal of a first user, the first information includes all of sex, age, country of residence, family information, and job information of the first user;

receive an advertisement information with a second information input by a second client terminal of a second user, the second information includes all of sex, age, country of residence, family information, and job information;

select the advertisement information based on the first information and the second information, and

provide, via a data interface, the selected advertisement information to the client terminal of the first user.

48. The advertisement information selecting apparatus according to claim 47, wherein the first information further includes first user interests.

49. The advertisement information selecting apparatus according to claim 47, wherein the selection of advertisement information is based on a user-by-user basis.

50. An advertisement information selecting method comprising the steps of:

receiving a first information input by a first client terminal of a first user, the first information includes all of sex, age, country of residence, family information, and job information of the first user;

receiving an advertisement information with a second information input by a second client terminal of a second user, the second information includes all of sex, age, country of residence, family information, and job information;

selecting the advertisement information based on the first information and the second information, and

providing, via a data interface, the selected advertisement information to the client terminal of the first user.

51. The advertisement information selecting method according to claim 50, wherein the first information further includes first user interests.

52. The advertisement information selecting method according to claim 50, wherein the selection of advertisement information is based on a user-by-user basis.

53. An advertisement information selecting system comprising:

first circuitry configured to

receive a first information input by a first client terminal of a first user, the first information includes all of sex, age, country of residence, family information, and job information of the first user;

second circuitry configured to

receive an advertisement information with a second information input by a second client terminal of a second user, the second information includes all of sex, age, country of residence, family information, and job information; and

third circuitry configured to

select the advertisement information based on the first information and the second information, and

provide, via a data interface, the selected advertisement information to the client terminal of the first user.

54. The advertisement information selecting system according to claim 53, wherein the first information further includes first user interests.

55. The advertisement information selecting system according to claim 53, wherein the selection of advertisement information is based on a user-by-user basis.