ADVERTISEMENT SELECTING APPARATUS, ADVERTISEMENT SELECTING METHOD, AND STORAGE MEDIUM
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Abstract
An advertisement selecting system is disclosed providing, when selecting advertisements to be exposed to subscribers over the Internet, exposure control reflecting the inventory of advertisements by taking into account results of past exposure of each of the advertisements. When subscribers with a particular profile biased to specific tastes or preferences gain access to contents carrying advertisements, the first-ranked advertisement, i.e., the one best targeted for the subscribers in question, is exposed repeatedly but in a manner also making way for the advertisements in second and subsequent places which would be less likely to be exposed if handled conventionally, so that the stocked advertisements are exposed in fairly averaged fashion. Advertisement exposure is thus controlled in a manner averting lopsided exposure of certain (or partial) advertisement information by giving consideration to the advertisement inventory.
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Citations
55 Claims
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1-46. -46. (canceled)
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47. An advertisement information selecting apparatus for selecting advertisement information comprising:
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circuitry configured to receive a first information input by a first client terminal of a first user, the first information includes all of sex, age, country of residence, family information, and job information of the first user; receive an advertisement information with a second information input by a second client terminal of a second user, the second information includes all of sex, age, country of residence, family information, and job information; select the advertisement information based on the first information and the second information, and provide, via a data interface, the selected advertisement information to the client terminal of the first user. - View Dependent Claims (48, 49)
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50. An advertisement information selecting method comprising the steps of:
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receiving a first information input by a first client terminal of a first user, the first information includes all of sex, age, country of residence, family information, and job information of the first user; receiving an advertisement information with a second information input by a second client terminal of a second user, the second information includes all of sex, age, country of residence, family information, and job information; selecting the advertisement information based on the first information and the second information, and providing, via a data interface, the selected advertisement information to the client terminal of the first user. - View Dependent Claims (51, 52)
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53. An advertisement information selecting system comprising:
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first circuitry configured to receive a first information input by a first client terminal of a first user, the first information includes all of sex, age, country of residence, family information, and job information of the first user; second circuitry configured to receive an advertisement information with a second information input by a second client terminal of a second user, the second information includes all of sex, age, country of residence, family information, and job information; and third circuitry configured to select the advertisement information based on the first information and the second information, and provide, via a data interface, the selected advertisement information to the client terminal of the first user. - View Dependent Claims (54, 55)
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Specification