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SYSTEMS AND METHODS FOR OPTIMIZING THE SELECTION AND DISPLAY OF ELECTRONIC CONTENT

  • US 20150356184A1
  • Filed: 06/10/2014
  • Published: 12/10/2015
  • Est. Priority Date: 06/10/2014
  • Status: Active Grant
First Claim
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1. A computer-implemented method for optimizing displays in one or more user interfaces, the method comprising:

  • retrieving web entries from a database, each web entry of the web entries being a clickable item that is displayed on the one or more user interfaces;

    generating a plurality of candidates based on the retrieved web entries, each candidate of the plurality of candidates comprising one or more of the web entries;

    providing the plurality of candidates for display on the one or more user interfaces;

    determining click-through rates for each of the plurality of candidates;

    selecting, from the plurality of candidates, a display pool of candidates to display based on their respective click-through rates; and

    updating the display pool of candidates responsive to retrieving additional web entries from the database.

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