SYSTEMS AND METHODS FOR OPTIMIZING THE SELECTION AND DISPLAY OF ELECTRONIC CONTENT

• US 20150356184A1
• Filed: 06/10/2014
• Published: 12/10/2015
• Est. Priority Date: 06/10/2014
• Status: Active Grant

• Current Assignee: Yahoo AD Tech LLC
• Original Assignee: AOL Inc. (Apollo Global Management, Inc.)
• Inventors: Xiong, Maggie J., SOLOMAKHA, Dmytro, Denenberg, Adam B.
• Granted Patent: US 9,710,559 B2
• Time in Patent Office: Days
• US Class Current: 1/1
• CPC Class Codes: G06F 16/24578 using ranking
• CPC Class Codes: G06F 16/9535 Search customisation based on user profiles and personalisation
• CPC Class Codes: G06Q 30/0242 Determining effectiveness of advertisements
• CPC Class Codes: G06Q 30/0254 based on statistics
• CPC Class Codes: G06Q 30/0277 Online advertisement

Abstract

Systems and methods are provided for optimizing displays in one or more user interfaces. An exemplary method may include retrieving web entries from a database and generating a plurality of candidates based on the retrieved web entries, where each web entry of the web entries is a clickable item that is displayed on the one or more user interfaces. Additionally, provide the plurality of candidates for display on the one or more user interfaces and determine click-through rates for each of the plurality of candidates. Thereafter, create a display pool of candidates to display from plurality of candidates based on the click-through rates and update the display pool of candidates responsive to retrieving additional web entries from the database.

Claims

1. A computer-implemented method for optimizing displays in one or more user interfaces, the method comprising:

retrieving web entries from a database, each web entry of the web entries being a clickable item that is displayed on the one or more user interfaces;

generating a plurality of candidates based on the retrieved web entries, each candidate of the plurality of candidates comprising one or more of the web entries;

providing the plurality of candidates for display on the one or more user interfaces;

determining click-through rates for each of the plurality of candidates;

selecting, from the plurality of candidates, a display pool of candidates to display based on their respective click-through rates; and

updating the display pool of candidates responsive to retrieving additional web entries from the database.

2. The computer-implemented method of claim 1, wherein updating the display pool of candidates responsive to retrieving additional web entries from the database comprises:

generating additional candidates based on the web entries and the additional web entries;

providing the additional candidates along with the candidates from the pool of candidates for display on the one or more user interfaces;

determining click-through rates for each of the candidates from the pool of candidates and the additional candidates; and

updating the display pool of candidates based on the click-through rates for each of the display candidates and the additional candidates.

3. The method of claim 1, wherein providing the additional candidates along with the candidates from the display pool of candidates for display on the one or more user interfaces comprises:

providing pre-set percentages of candidates from the display pool of candidates and the additional candidates, wherein a first percentage associated with candidates from the display pool of candidates is higher than a second percentage associated with the additional candidates.

4. The method of claim 1, wherein selecting, from the plurality of candidates, a display pool of candidates to display based on their respective click-through rates comprises:

ranking the plurality of candidates based on the click-through rates; and

selecting a threshold amount of candidates with the higher rankings to be included in the display pool of candidates.

5. The method of claim 4, wherein determining click-through rates for each of the plurality of candidates comprises dividing an amount of selection of each of the plurality candidates with an amount of times that each of the plurality of candidates is displayed.

6. The method of claim 1, wherein generating a plurality of candidates based on the retrieved web entries comprises at least:

generating a first candidate and a second candidate, the first and second candidates comprising a different number of web entries.

7. The method of claim 1, wherein generating a plurality of candidates based on the retrieved web entries comprises:

generating a first set of plurality of candidates for a first type of user devices; and

generating a second set of plurality of candidates for a second type of user devices.

8. The method of claim 1, wherein the first type of user device and the second type of user device are vary based on at least one of screen size, screen resolutions, and browser specifications.

9. A system for optimizing displays in one or more user interfaces, the system comprising:

a memory having processor-readable instructions stored therein; and

a processor configured to access the memory and execute the processor-readable instructions, which when executed by the processor configures the processor to perform a method, the method comprising;

retrieving web entries from a database, each web entry of the web entries being a clickable item that is displayed on the one or more user interfaces;

generating a plurality of candidates based on the retrieved web entries, each candidate of the plurality of candidates comprising one or more of the web entries;

providing the plurality of candidates for display on the one or more user interfaces;

determining click-through rates for each of the plurality of candidates;

selecting, from the plurality of candidates, a display pool of candidates to display based on their respective click-through rates; and

updating the display pool of candidates responsive to retrieving additional web entries from the database.

10. The system of claim 9, wherein updating the display pool of candidates responsive to retrieving additional web entries from the database comprises:

generating additional candidates based on the web entries and the additional web entries;

providing the additional candidates along with the candidates from the pool of candidates for display on the one or more user interfaces;

determining click-through rates for each of the candidates from the pool of candidates and the additional candidates; and

updating the display pool of candidates based on the click-through rates for each of the display candidates and the additional candidates.

11. The system of claim 9, wherein providing the additional candidates along with the candidates from the display pool of candidates for display on the one or more user interfaces comprises:

providing pre-set percentages of candidates from the display pool of candidates and the additional candidates, wherein a first percentage associated with candidates from the display pool of candidates is higher than a second percentage associated with the additional candidates.

12. The system of claim 9, wherein selecting, from the plurality of candidates, a display pool of candidates to display based on their respective click-through rates comprises:

ranking the plurality of candidates based on the click-through rates; and

selecting a threshold amount of candidates with the higher rankings to be included in the display pool of candidates.

13. The system of claim 12, wherein determining click-through rates for each of the plurality of candidates comprises dividing an amount of selection of each of the plurality candidates with an amount of times that each of the plurality of candidates is displayed.

14. The system of claim 9, wherein generating a plurality of candidates based on the retrieved web entries comprises at least:

generating a first candidate and a second candidate, the first and second candidates comprising a different number of web entries.

15. system of claim 9, wherein generating a plurality of candidates based on the retrieved web entries comprises:

generating a first set of plurality of candidates for a first type of user devices; and

generating a second set of plurality of candidates for a second type of user devices.

16. The system of claim 9, wherein the first type of user device and the second type of user device are vary based on at least one of screen size, screen resolutions, and browser specifications.

17. A non-transitory computer-readable medium storing instructions, then instructions, when executed by a computer system cause the computer system to perform a method, the method comprising:

retrieving web entries from a database, each web entry of the web entries being a clickable item that is displayed on one or more user interfaces;

generating a plurality of candidates based on the retrieved web entries, each candidate of the plurality of candidates comprising one or more of the web entries;

providing the plurality of candidates for display on the one or more user interfaces;

determining click-through rates for each of the plurality of candidates;

selecting, from the plurality of candidates, a display pool of candidates to display based on their respective click-through rates; and

updating the display pool of candidates responsive to retrieving additional web entries from the database.

18. The non-transitory computer-readable medium of claim 17, wherein updating the display pool of candidates responsive to retrieving additional web entries from the database comprises:

generating additional candidates based on the web entries and the additional web entries;

providing the additional candidates along with the candidates from the pool of candidates for display on the one or more user interfaces;

determining click-through rates for each of the candidates from the pool of candidates and the additional candidates; and

updating the display pool of candidates based on the click-through rates for each of the display candidates and the additional candidates.

19. The non-transitory computer-readable medium of claim 17, wherein providing the additional candidates along with the candidates from the display pool of candidates for display on the one or more user interfaces comprises:

providing pre-set percentages of candidates from the display pool of candidates and the additional candidates, wherein a first percentage associated with candidates from the display pool of candidates is higher than a second percentage associated with the additional candidates.

20. The non-transitory computer-readable medium of claim 17, wherein selecting, from the plurality of candidates, a display pool of candidates to display based on their respective click-through rates comprises:

ranking the plurality of candidates based on the click-through rates; and

selecting a threshold amount of candidates with the higher rankings to be included in the display pool of candidates.