Cognitive Profiles

• US 20150356411A1
• Filed: 06/05/2015
• Published: 12/10/2015
• Est. Priority Date: 06/09/2014
• Status: Active Grant

• Current Assignee: Tecnotree Technologies Incorporated
• Original Assignee: Cognitive Scale Inc (Tecnotree Oyj)
• Inventors: Faith, John N., Kothe, Kyle W.
• Granted Patent: US 9,934,328 B2
• Time in Patent Office: Days
• US Class Current: 1/1
• CPC Class Codes: G06F 13/4208 being a system bus, e.g. VME bus, Futurebus, Multibus
• CPC Class Codes: G06F 16/24568 Data stream processing; Continuous queries
• CPC Class Codes: G06F 16/2465 Query processing support for facilitating data mining operations in structured databases
• CPC Class Codes: G06F 16/287 Visualization; Browsing
• CPC Class Codes: G06F 16/9024 Graphs; Linked lists G06F16/9027 takes precedence
• CPC Class Codes: G06F 16/955 using information identifiers, e.g. uniform resource locators [URL]
• CPC Class Codes: G06F 16/972 Access to data in other repository systems, e.g. legacy data or dynamic Web page generation
• CPC Class Codes: G06N 20/00 Machine learning
• CPC Class Codes: G06N 5/022 Knowledge engineering; Knowledge acquisition
• CPC Class Codes: G06N 5/04 Inference or reasoning models
• CPC Class Codes: G06Q 30/0241 Advertisements
• CPC Class Codes: G06Q 30/0269 based on user profile or attribute
• CPC Class Codes: G06Q 30/0277 Online advertisement
• CPC Class Codes: H04W 4/025 using location based information parameters

Abstract

A method, system and computer-usable medium for performing cognitive computing operations comprising receiving streams of data from a plurality of data sources; processing the streams of data from the plurality of data sources, the processing the streams of data from the plurality of data sources performing data enriching for incorporation into a cognitive graph; defining a cognitive persona within the cognitive graph, the cognitive persona corresponding to an archetype user model, the cognitive persona comprising a set of nodes in the cognitive graph; associating a user with the cognitive persona; defining a cognitive profile within the cognitive graph, the cognitive profile comprising an instance of the cognitive persona that references personal data associated with the user; associating the user with the cognitive profile; and, performing a cognitive computing operation based upon the cognitive profile associated with the user.

Claims

1. A system comprising:

a processor;

a data bus coupled to the processor; and

a non-transitory, computer-readable storage medium embodying computer program code, the non-transitory, computer-readable storage medium being coupled to the data bus, the computer program code interacting with a plurality of computer operations and comprising instructions executable by the processor and configured for;

receiving streams of data from a plurality of data sources;

processing the streams of data from the plurality of data sources, the processing the streams of data from the plurality of data sources performing data enriching for incorporation into a cognitive graph;

defining a cognitive persona within the cognitive graph, the cognitive persona corresponding to an archetype user model, the cognitive persona comprising a set of nodes in the cognitive graph;

associating a user with the cognitive persona; and

,

defining a cognitive profile within the cognitive graph, the cognitive profile comprising an instance of the cognitive persona that references personal data associated with the user;

associating the user with the cognitive profile; and

,

performing a cognitive computing operation based upon the cognitive profile associated with the user.

2. The system of claim 1, wherein:

the personal data comprises data associated with an interaction of the user with the cognitive graph.

3. The system of claim 1, wherein:

the personal data is distributed among the plurality of data sources.

4. The system of claim 3, wherein the instructions executable by the processor further comprise instructions for:

aggregating the personal data distributed among the plurality of data sources to define the cognitive profile.

5. The system of claim 1, wherein:

the cognitive profile represents a plurality of attributes associated with the user; and

each of the plurality of attributes corresponds to a node within the set of nodes in the cognitive graph.

6. The system of claim 1, wherein the instructions executable by the processor further comprise instructions for:

receiving user provided personal information; and

,

associating the user with the cognitive profile based upon user provided personal information.

7. A non-transitory, computer-readable storage medium embodying computer program code, the computer program code comprising computer executable instructions configured for:

receiving streams of data from a plurality of data sources;

processing the streams of data from the plurality of data sources, the processing the streams of data from the plurality of data sources performing data enriching for incorporation into a cognitive graph;

defining a cognitive persona within the cognitive graph, the cognitive persona corresponding to an archetype user model, the cognitive persona comprising a set of nodes in the cognitive graph;

associating a user with the cognitive persona; and

,

defining a cognitive profile within the cognitive graph, the cognitive profile comprising an instance of the cognitive persona that references personal data associated with the user;

associating the user with the cognitive profile; and

,

performing a cognitive computing operation based upon the cognitive profile associated with the user.

8. The non-transitory, computer-readable storage medium of claim 7, wherein:

the personal data comprises data associated with an interaction of the user with the cognitive graph.

9. The non-transitory, computer-readable storage medium of claim 7, wherein:

the personal data is distributed among the plurality of data sources.

10. The non-transitory, computer-readable storage medium of claim 9, wherein the instructions executable by the processor further comprise instructions for:

aggregating the personal data distributed among the plurality of data sources to define the cognitive profile.

11. The non-transitory, computer-readable storage medium of claim 7, wherein:

the cognitive profile represents a plurality of attributes associated with the user; and

each of the plurality of attributes corresponds to a node within the set of nodes in the cognitive graph.

12. The non-transitory, computer-readable storage medium of claim 7, wherein the instructions executable by the processor further comprise instructions for:

using the feedback from the user to create a new cognitive persona, the new persona inheriting a common set of attributes from the cognitive persona.

13. The non-transitory, computer-readable storage medium of claim 7, wherein the computer executable instructions are deployable to a client system from a server system at a remote location.

14. The non-transitory, computer-readable storage medium of claim 7, wherein the computer executable instructions are provided by a service provider to a user on an on-demand basis.