SIMPLIFIED ORDERING UPON ENTERING PREMISES

• US 20150356660A1
• Filed: 12/03/2014
• Published: 12/10/2015
• Est. Priority Date: 09/02/2014
• Status: Abandoned Application

• Current Assignee: L'Heureux, Israel, Mark D. Alleman
• Original Assignee: L'Heureux, Israel, Mark D. Alleman
• Inventors: L'HEUREUX, ISRAEL, ALLEMAN, MARK D.
• Application Number:
  US14/559,720
• Publication Number:
  US 20150356660A1
• Time in Patent Office: Days
• US Class Current: 1/1
• CPC Class Codes: G06Q 30/0255 based on user history
• CPC Class Codes: G06Q 30/0261 based on user location
• CPC Class Codes: G06Q 30/0267 Wireless devices
• CPC Class Codes: G06Q 30/0269 based on user profile or attribute
• CPC Class Codes: G06Q 30/0281 Customer communication at a business location, e.g. providing product or service information, consulting
• CPC Class Codes: G06Q 30/0631 Item recommendations

Abstract

A computing system includes an on-premises server system and on-premises wireless access point (WAP) providing wireless local area network (WLAN) coverage to the physical premises of a store. The computing system obtains an identifier of a wireless device included in wireless communications received from a wireless device via the on-premises WAP over the WLAN. The computing system identifies a target customer profile from among customer profiles stored at a database based on the identifier of the wireless device associated with the target customer profile. The computing system determines an in-store message that identifies a recommended on-sale item that is selected based on the target customer profile. The in-store message is sent to the wireless device that identifies the recommended on-sale item and includes a selector that enables the customer to purchase the item using the customer'"'"'s financial information previously associated with the target customer profile.

Claims

1. A computing system, comprising:

an on-premises server system including one or more server devices located on-premises of a store; and

an on-premises wireless access point (WAP) located on-premises of the store that provides wireless local area network (WLAN) coverage to wireless devices over at least a portion of the premises of the store, the on-premises WAP enabling wireless devices within wireless communications range of the on-premises WAP to connect to the on-premises WAP over the WLAN;

one or more server devices of the on-premises server system including a data storage system having an on-premises database stored thereon, the on-premises database including customer profiles of a plurality of customers and information defining on-sale items offered for sale by the store,

one or more server devices of the on-premises server system configured to;

obtain an identifier of a wireless device included in one or more wireless communications received from the wireless device via the on-premises WAP over the WLAN,

identify a target customer profile from among the customer profiles stored at the on-premises database based on the identifier of the wireless device associated with the target customer profile in the on-premises database,

determine an in-store message that identifies a recommended on-sale item from the on-sale items stored at the on-premises database, the recommended on-sale item selected based on the target customer profile; and

initiate transmission of the in-store message directed to the wireless device that identifies the recommended on-sale item.

2. The computing system of claim 1, wherein the in-store message further includes a link selectable by a customer to initiate purchase of the recommended on-sale item identified by the in-store message for fulfillment at the store.

3. The computing system of claim 2, wherein selection of the link by the customer causes the wireless device to initiate a request to the one or more server devices of the on-premises server system;

and

wherein the one or more server devices of the on-premises server system are further configured to;

receive the request via the WAP over the WLAN,

responsive to receiving the request, present an indication of the customer'"'"'s purchase of the recommended on-sale item via a service personnel display device at the store to be fulfilled by service personnel of the store.

4. The computing system of claim 3, wherein the one or more server devices of the on-premises server system are further configured to:

responsive to receiving the request, utilize financial information stored in the target customer profile or at a remote database accessible to the on-premises server system via a WAN to charge the customer for the purchase of the recommended on-sale item, and

store the customer'"'"'s purchase in a purchase history for the customer in the target customer profile at the on-premises server system.

5. The computing system of claim 2, wherein the one or more server devices of the on-premises server system are further configured to:

initiate transmission of the in-store message directed to the wireless device by;

sending an indication that the wireless device is present at the store to a remote server system over a wide area network (WAN) responsive to obtaining the identifier of the wireless device, the remote server system sending the in-store message to the wireless device over the WAN, including over a wireless WAN edge component of the WAN.

6. The computing system of claim 5, further comprising the remote server system, the remote server system including one or more remote servers configured to:

receive the indication from the on-premises server system that the wireless device is present at the store;

construct the in-store message at the remote server system; and

send the in-store message to the wireless device over the WAN, including over the wireless WAN edge component of the WAN.

7. The computing system of claim 6, wherein the one or more remote server devices of the remote server system are further configured to:

receive an indication of the customer'"'"'s purchase of the recommended on-sale item via the WAN, including the wireless WAN edge component of the WAN, and

forward the indication of the customer'"'"'s purchase of the recommended on-sale item to the on-premises server system; and

wherein the one or more server devices of the on-premises server system are further configured to;

responsive to receiving the indication at the on-premises server system, present an indication of the customer'"'"'s purchase of the recommended on-sale item via a service personnel display device at the store to be fulfilled by service personnel of the store.

8. The computing system of claim 7, wherein the one or more remote server devices of the remote server system are further configured to:

responsive to receiving the request, utilize financial information stored at the remote sever system in a remote database to charge the customer for the purchase of the recommended on-sale item,

store the customer'"'"'s purchase in a purchase history for the customer in the remote database in association with a customer profile for the customer.

9. The computing system of claim 1, wherein the in-store message is formatted for a special-purpose application program operating at the wireless device, the special-purpose application program configured to receive the in-store message and present the in-store message at the wireless device as an in-application notification;

and

wherein the special-purpose application program is configured to present, via a graphical display of the wireless device, a graphical user interface that includes identification of the recommended on-sale item and a selector enabling a customer to purchase the recommended on-sale item for fulfillment at the store.

10. The computing system of claim 1, wherein the one or more server devices of the on-premises server system are further configured to:

if the target customer profile is not identified as being present among the customer profiles stored at the on-premises database based on the identifier of the wireless device, then;

send a request message from the on-premises server system to a remote server system over a wide area network (WAN) requesting the target customer profile associated with the identifier of the wireless device;

receive the target customer profile from the remote server system; and

store the target customer profile at the on-premises database of the data storage system.

11. The computing system of claim 1, wherein the one or more server devices of the on-premises server system are further configured to programmatically process payment for purchase of the recommended on-sale item based on financial information for the customer within the target customer profile stored at the on-premises database or stored at a remote database accessible to the on-premises server system over a wide area network without requiring additional customer input beyond selection by the customer of the selector.

12. The computing system of claim 1, wherein the on-premises WAP further enables wireless devices within wireless communications range of the on-premises WAP to connect to the on-premises WAP over the WLAN and establish HTTP connections with remote Internet web servers over a wide area network (WAN) via the on-premises WAP.

13. The computing system of claim 1, wherein the in-store message is of a pre-stored message type selected from a group consisting of SMS message, email message, in-application message, and captive portal message.

14. The computing system of claim 1, wherein the recommended on-sale item is selected based on a transaction history of the customer within the target customer profile.

15. The computing system of claim 14, wherein the transaction history includes transactions for the store.

16. The computing system of claim 15, wherein the transaction history includes transactions from one or more additional stores, which have been aggregated into the target customer profile.

17. The computing system of claim 1, wherein the one or more server devices of the on-premises server system are further configured to initiate transmission of the in-store message directed to the wireless device only if a user authorization for in-store messaging is present in the target customer profile.

18. The computing system of claim 1, wherein the one or more server devices of the on-premises server system are further configured to initiate transmission of the in-store message directed to the wireless device by:

construct the in-store message at the on-premises server system, including selection of the recommended on-sale item; and

send the in-store message to the wireless device over the WLAN via the WAP.

19. A method for in-store messaging of a customer, comprising:

providing an on-premises server system including one or more server devices located on-premises of a store, one or more server devices of the on-premises server system including a data storage system having an on-premises database stored thereon, the on-premises database including customer profiles of a plurality of customers and information defining on-sale items offered for sale by the store; and

providing an on-premises wireless access point (WAP) located on-premises of the store that provides wireless local area network (WLAN) coverage to wireless devices over at least a portion of the premises of the store, the on-premises WAP enabling wireless devices within wireless communications range of the on-premises WAP to connect to the on-premises WAP over the WLAN and establish HTTP connections with the on-premises server system;

the one or more server devices of the on-premises server system configured to;

obtain an identifier of a wireless device included in one or more wireless communications received from the wireless device via the on-premises WAP over the WLAN,

identify a target customer profile from among the customer profiles stored at the on-premises database based on the identifier of the wireless device associated with the target customer profile in the on-premises database,

determine an in-store message that identifies a recommended on-sale item from the on-sale items stored at the on-premises database, the recommended on-sale item selected based on the target customer profile; and

initiate transmission of the in-store message directed to the wireless device that identifies the recommended on-sale item and further includes a link selectable by a customer to initiate purchase of the recommended on-sale item identified by the in-store message for fulfillment at the store.

20. A computerized method for in-store messaging of a customer, comprising:

at one or more server devices of an on-premises server system located on-premises of a store;

obtaining an identifier of a wireless device included in one or more wireless communications received from the wireless device via an on-premises WAP over a WLAN,

identifying a target customer profile from among a plurality of customer profiles stored at an on-premises database of the on-premises server system based on the identifier of the wireless device associated with the target customer profile in the on-premises database,

determining an in-store message that identifies a recommended on-sale item from a plurality of on-sale items stored at the on-premises database, the recommended on-sale item selected based on the target customer profile including a transaction history of the customer within the target customer profile; and

initiating transmission of the in-store message via the on-premises WAP over the WLAN directed to the wireless device that identifies the recommended on-sale item by constructing the in-store message at the on-premises server system, and sending the in-store message to the wireless device over the WLAN via the on-premises WAP;

wherein the in-store message is presented at the wireless device with a selector that enables a customer to select the selector to initiate purchase of the recommended on-sale item for fulfillment at the store.