Methods, Systems, and Computer-Readable Media for Targeted Distribution of Digital On-Screen Graphic Elements

• US 20150358664A1
• Filed: 06/05/2015
• Published: 12/10/2015
• Est. Priority Date: 06/05/2014
• Status: Active Grant

• Current Assignee: FreeWheel Media Incorporated (Comcast Corporation)
• Original Assignee: Visible World Incorporated (Comcast Corporation)
• Inventors: Marcus, Claudio, Haberman, Seth
• Granted Patent: US 10,448,078 B2
• Time in Patent Office: Days
• US Class Current: 1/1
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0241 Advertisements
• CPC Class Codes: H04N 21/251 Learning process for intelligent management, e.g. learning user preferences for recommending movies details of learning user preferences for the retrieval of video data in a video database G06F16/739; computer systems using learning methods G06N3/08
• CPC Class Codes: H04N 21/2668 Creating a channel for a dedicated end-user group, e.g. insertion of targeted commercials based on end-user profiles information retrieval from the Internet by querying with filtering and personalisation G06F16/9535; arrangements for replacing or switching information during the broadcast H04H20/10; push services over packet-switching network H04L12/1859; adaptation of message content in packet-switching networks H04L51/063
• CPC Class Codes: H04N 21/42684 Client identification by a unique number or address, e.g. serial number, MAC address, socket ID network arrangements, protocols or services for addressing or naming H04L61/00
• CPC Class Codes: H04N 21/4312 involving specific graphical features, e.g. screen layout, special fonts or colors, blinking icons, highlights or animations
• CPC Class Codes: H04N 21/4316 for displaying supplemental content in a region of the screen, e.g. an advertisement in a separate window
• CPC Class Codes: H04N 21/44226 on social networks
• CPC Class Codes: H04N 21/458 Scheduling content for creating a personalised stream, e.g. by combining a locally stored advertisement with an incoming stream; Updating operations, e.g. for OS modules ; time-related management operations arrangements for replacing or switching information during the broadcast or during the distribution H04H20/10
• CPC Class Codes: H04N 21/4667 Processing of monitored end-user data, e.g. trend analysis based on the log file of viewer selections
• CPC Class Codes: H04N 21/812 involving advertisement data advertising per se G06Q30/02
• CPC Class Codes: H04N 21/8153 comprising still images, e.g. texture, background image

Abstract

Systems and methods for presenting targeted digital on-screen graphics are described. A content originator, such as an advertiser or media network operator, may specify targeted segments and/or targeted digital on-screen graphics to be presented to one or more viewers of an available audience. The expected presentation of a digital on-screen graphic on a content presentation device associated with targeted segments may be detected. A target digital on-screen graphic may be transmitted or otherwise made available to the content presentation device. The targeted digital on-screen graphic may be displayed instead of or overlaying at least a portion of the original digital on-screen graphic, such that all or a portion of the original digital on-screen graphic is substituted by the target digital on-screen graphic.

Claims

1. A system for distributing targeted on-screen graphics, the system comprising:

a processor; and

a non-transitory, computer-readable storage medium in operable communication with the processor, wherein the computer-readable storage medium contains one or more programming instructions that, when executed, cause the processor to;

receive target information associated with a plurality of content presentation devices,

receive campaign information indicating a targeted on-screen graphic to present to at least one target device selected from the plurality of content presentation devices based on the target information,

receive expected presentation information indicating an expected presentation of an original on-screen graphic at the at least one target device, and

generate targeted presentation information configured to trigger the targeted on-screen graphic to be presented at the at least one target device during a duration that corresponds with the expected presentation such that the targeted on-screen graphic is visible via a display device of the target device and at least a portion of the original on-screen graphic is not visible via the display device.

2. The system of claim 1, wherein the content presentation device comprises a television.

3. The system of claim 1, wherein the target information comprises information indicating content presentation device viewer content interaction history.

4. The system of claim 1, wherein the target information comprises a unique device identifier associated with a content presentation device.

5. The system of claim 1, wherein the expected presentation information comprises content presentation information.

6. The system of claim 5, wherein the content presentation information is detected via automated content recognition.

7. The system of claim 1, wherein the targeted on-screen graphic is generated based on graphic presentation information associated with the original on-screen graphic.

8. A computer-implemented method for distributing targeted on-screen graphics, the method comprising, by a processor:

receiving target information associated with a plurality of content presentation devices;

receiving campaign information indicating a targeted on-screen graphic to present to at least one target device selected from the plurality of content presentation devices based on the target information;

receiving expected presentation information indicating an expected presentation of an original on-screen graphic element at the at least one target device; and

generating targeted presentation information configured to trigger the targeted on-screen graphic element to be presented at the at least one target device during a duration that corresponds with the expected presentation such that the targeted on-screen graphic element is visible via a display device of the target device and at least a portion of the original on-screen graphic element is not visible via the display device.

9. The method of claim 8, wherein the content presentation device comprises a television.

10. The method of claim 8, wherein the target information comprises information indicating content presentation device viewer content interaction history.

11. The method of claim 8, wherein the target information comprises a unique device identifier associated with a content presentation device.

12. The method of claim 8, wherein the expected presentation information comprises content presentation information.

13. The method of claim 12, wherein the content presentation information is detected via automated content recognition.

14. The method of claim 8, wherein the targeted on-screen graphic is generated based on graphic presentation information associated with the original on-screen graphic.

15. A computer-readable storage medium having computer-readable program code configured to distribute targeted on-screen graphics, the computer-readable program code comprising:

computer-readable program code configured to receive target information associated with a plurality of content presentation devices;

computer-readable program code configured to receive campaign information indicating a targeted on-screen graphic to present to at least one target device selected from the plurality of content presentation devices based on the target information;

computer-readable program code configured to receive expected presentation information indicating an expected presentation of an original on-screen graphic at the at least one target device; and

computer-readable program code configured to generate targeted presentation information configured to trigger the targeted on-screen graphic to be presented at the at least one target device during a duration that corresponds with the expected presentation such that the targeted on-screen graphic is visible via a display device of the target device and at least a portion of the original on-screen graphic is not visible via the display device.

16. The computer-readable storage medium of claim 15, wherein the content presentation device comprises a television.

17. The computer-readable storage medium of claim 15, wherein the target information comprises information indicating content presentation device viewer content interaction history.

18. The computer-readable storage medium of claim 15, wherein the target information comprises a unique device identifier associated with a content presentation device.

19. The computer-readable storage medium of claim 15, wherein the expected presentation information comprises content presentation information.

20. The computer-readable storage medium of claim 19, wherein the content presentation information is detected via automated content recognition.