Method and System for Online Audience Development and Advertising

• US 20150363817A1
• Filed: 06/12/2014
• Published: 12/17/2015
• Est. Priority Date: 06/12/2014
• Status: Active Application

• Current Assignee: Mobscale, LLC
• Original Assignee: Mobscale, LLC
• Inventors: Viharo, Rome
• Application Number:
  US14/302,424
• Publication Number:
  US 20150363817A1
• Time in Patent Office: Days
• US Class Current: 1/1
• CPC Class Codes: A63F 13/332 using wireless networks, e.g. cellular phone networks
• CPC Class Codes: A63F 13/61 using advertising information
• CPC Class Codes: A63F 13/69 by enabling or updating specific game elements, e.g. unlocking hidden features, items, levels or versions
• CPC Class Codes: A63F 13/79 involving player-related data, e.g. identities, accounts, preferences or play histories
• CPC Class Codes: A63F 13/822 Strategy games; Role-playing games A63F13/825, A63F13/828 take precedence
• CPC Class Codes: G06Q 30/0239 Online discounts or incentives
• CPC Class Codes: H04N 21/254 Management at additional data server, e.g. shopping server, rights management server arrangements for maintenance or administration in data networks H04L41/00; network services using third party service providers H04L67/53
• CPC Class Codes: H04N 21/41407 embedded in a portable device, e.g. video client on a mobile phone, PDA, laptop constructional details of equipment or arrangements specially adapted for portable computer application G06F1/1626; arrangements specially adapted for mobile receivers in broadcast systems H04H20/57
• CPC Class Codes: H04N 21/4781 Games
• CPC Class Codes: H04N 21/4784 receiving rewards
• CPC Class Codes: H04N 21/812 involving advertisement data advertising per se G06Q30/02

Abstract

This invention is a method and system of audience delivery for content providers to build or share their audiences directly with content creators. A mobile video and audience engagement product connects content creator platforms and content provider platforms. This invention provides a quantifiable high quality discovery and appeal for the audience of content providers, to the specifications of content creators who seek to acquire audience attention from content providers. The invention integrates and delivers to content providers and content creators a simultaneous, mutual, and measurable value previously unavailable. The invention delivers unique data metrics. The invention allows discovery and distribution of multi-channel and multi-content distribution, with a numerical score for how appealing a campaign is to viewers.

Claims

1. A data processing system where a publisher furnishes a link to an application that the publisher makes available on the Web;

where the publisher furnishes information about tokens used in the application;

where a content creator purchases a quantity of tokens from the publisher;

where the content creator furnishes a link to a video made by the content creator;

where the content creator associates selected ones of the purchased tokens with a video;

where a user uses the application on an electronic device and receives a first portion of tokens from the system;

where a window appears in the application;

where the video plays in the window;

where when the user watches the video to completion, the user receives a second quantity of tokens from the system;

where the user can use the second quantity in the current application.

2. The method of claim 1, where the user can use the second quantity in a later use of the application.

3. The method of claim 1, where the application can have multiple types of tokens.

4. The method of claim 3, where, when the user has watched the video to completion, he can choose different quantities of each type of token.

5. The method of claim 1, where the application is a game.

6. The method of claim 1, where the user can stop viewing the video at locations in the video pre-determined by the content creator.

7. The method of claim 6, where if the user stops viewing prior to the end of the video, he gets a third quantity of tokens, where the third quantity is less than the second quantity.

8. A data processing system configured to exchange Audience data and content between Publishers, Demand and Supply Agents, and Content Creators, comprising:

A data storage unit which includes data about;

(a) at least one video player program for distribution;

(b) content selected from at least one of click-to-play video, auto-play video, click-to-play tag, auto-play tag;

(c) value exchanges between at least two of users, publishers, and creators, said value exchanges comprising at least one of call back keys, or content unlock features;

(d) at least one multiple-content channel including a video play, and at least one of a direct response form, a social network, a website, or a coupon, to be featured along with the video play; and

(e) at least one of a social sharing feature or an overlay window, said features or windows occurring during or at the end of the video play;

wherein the system generates information about Audience behavior and reports that Audience behavior information to at least one of the Publishers, Supply or Demand Agents, or Content Creators.

9. The system of claim 8, where the Audience information is selected from at least one of:

a. a Universal Resource Locator (URL) of a publisher, where the URL points to a page, or a predecessor of a page, where the video player was discovered by the Audience;

b. data generated from Audience'"'"'s unlocking content on a web page;

c. publisher data;

d. data from a source other than Publishers and Content Creators;

e. behavior of the audience discovering content, where additional information is reported to Publishers or Content Creators.

10. The system of claim 9, where said Audience information is selected from an Impression Conversion Funnel score;

wherein the Impression Conversion Funnel combines result data selected from at least two of paid display advertising, video, social media, online applications or computer games.

11. The system of claim 9, where data is used for a token marketplace;

where tokens are sold by Publishers;

where tokens are bought by Content Creators.

12. The system of claim 9, where a computer module (“

Native Unlock”

) is invoked by a publisher application running on a user device;

where the module invokes a video player optimized for the user device;

where the video player plays a video from a content creator; and

where the module lets the Audience stop watching at pre-determined locations in the video.

13. A data processing system comprising a data storage unit with data about:

(a) at least one video player program for mobile or desktop distribution;

(b) any click-to-play or auto play video or tag;

(c) value exchanges between users, Web publishers and Web creators, said value exchanges comprising call back keys, or any content unlock features;

(d) at least one multiple-content channel including at least one of a direct response form, a social network, a website, or a coupon, to be featured along with the video play; and

(e) social sharing features or overlay windows occurring either during or at the end of the video play, where the system gathers information about audience behavior.

14. The system of claim 13, where the System is configured to allow Publishers and Content Creators to exchange data.

15. A method of providing at least one of Content Creators, Publishers, Supply and Demand Agents, Audience data, wherein the method comprises the steps of obtaining content, making it available to the Audience, generating Audience data and supplying the Audience behavior information to at least one of the Publishers, Supply or Demand Agents, or Content Creators.