METHOD AND SYSTEM FOR TARGETED ADVERTISING ON PRODUCT PACKAGING

• US 20150371279A1
• Filed: 06/23/2014
• Published: 12/24/2015
• Est. Priority Date: 06/23/2014
• Status: Abandoned Application

• Current Assignee: Mastercard International Incorporated (MasterCard Incorporated)
• Original Assignee: Mastercard International Incorporated (MasterCard Incorporated)
• Inventors: GERARD, Jean-Pierre, Elangovan, Arun
• Application Number:
  US14/311,604
• Publication Number:
  US 20150371279A1
• Time in Patent Office: Days
• US Class Current: 1/1
• CPC Class Codes: B22F 10/20 Direct sintering or melting
• CPC Class Codes: B22F 5/10 of articles with cavities or holes, not otherwise provided for in the preceding subgroups
• CPC Class Codes: B23K 26/342 Build-up welding
• CPC Class Codes: B33Y 10/00 Processes of additive manufacturing
• CPC Class Codes: B33Y 50/00 Data acquisition or data processing for additive manufacturing
• CPC Class Codes: B33Y 80/00 Products made by additive manufacturing
• CPC Class Codes: G06Q 30/0269 based on user profile or attribute
• CPC Class Codes: H05K 9/0041 Ventilation panels having provisions for screening
• CPC Class Codes: Y02P 10/25 Process efficiency

Abstract

A method for customizing product packaging based on consumer behavior includes: reading, by a reading device, payment card data corresponding to a payment card associated with a specific consumer, wherein the payment card data includes at least a specific consumer identifier associated with the specific consumer; transmitting, by a transmitting device, a content request, wherein the content request includes at least a package type associated with a product being purchased and the specific consumer identifier; receiving, by a receiving device, a printable content item, wherein the printable content item is based on at least the package type and consumer behavioral data associated with the specific consumer; and printing, by a printing device, packaging for the product being purchased, wherein the printed packaging is and/or includes the received printable content item and is configured to house the product being purchased.

Claims

1. A method for customizing product packaging based on consumer behavior, comprising:

reading, by a reading device, payment card data corresponding to a payment card associated with a specific consumer, wherein the payment card data includes at least a specific consumer identifier associated with the specific consumer;

transmitting, by a transmitting device, a content request, wherein the content request includes at least a package type associated with a product being purchased and the specific consumer identifier;

receiving, by a receiving device, a printable content item, wherein the printable content item is based on at least the package type and consumer behavioral data associated with the specific consumer; and

printing, by a printing device, packaging for the product being purchased, wherein the printed packaging is and/or includes the received printable content item and is configured to house the product being purchased.

2. The method of claim 1, wherein the printable content item is at least one of:

a graphic, an image, a two-dimensional model, and a three-dimensional model.

3. The method of claim 1, wherein the printable content item is a data file.

4. The method of claim 1, wherein the printable content item includes at least one of:

an offer, advertisement, discount, coupon, deal, or reward.

5. The method of claim 1, further comprising:

storing, in a consumer database, a plurality of consumer profiles, wherein each consumer profile includes data related to a consumer including at least a consumer identifier and consumer behavioral data; and

identifying, in the consumer database, a specific consumer profile where the included consumer identifier corresponds to the specific consumer identifier, wherein

the transmitted content request further includes the consumer behavioral data included in the identified specific consumer profile.

6. The method of claim 5, further comprising:

storing, in a content database, a plurality of content profiles, wherein each content profile includes data related to a printable content item including at least one or more selection criteria; and

identifying, in the content database, a specific content profile based on a correspondence between the included one or more selection criteria and the consumer behavioral data included in the identified specific consumer profile, wherein

the received printable content item is the printable content item included in the identified specific content profile.

7. The method of claim 6, wherein

transmitting the content request includes transmitting the content request from a first module in a computing device to a second module in the computing device, and

receiving the printable content item includes receiving the printable content item at the first module in the computing device from the second module in the computing device.

8. The method of claim 6, wherein the one or more selection criteria includes at least one model score, and identifying the specific content profile further includes:

identifying, based on at least the consumer behavioral data included in the specific consumer profile, a consumer score, and

identifying, by a processing device, the specific content profile based on a correspondence between the included at least one model score and the identified consumer score.

9. The method of claim 1, wherein the received printable content item is further based on at least one of:

the product being purchased and a merchant associated with the product being purchased.

10. The method of claim 1, wherein the consumer behavioral data includes at least one of:

transaction data, demographic data, advertising data, offer data, and consumer-supplied data.

11. A system for customizing product packaging based on consumer behavior, comprising:

a reading device configured to read payment card data corresponding to a payment card associated with a specific consumer, wherein the payment card data includes at least a specific consumer identifier associated with the specific consumer;

a transmitting device configured to transmit a content request, wherein the content request includes at least a package type associated with a product being purchased and the specific consumer identifier;

a receiving device configured to receive a printable content item, wherein the printable content item is based on at least the package type and consumer behavioral data associated with the specific consumer; and

a printing device configured to print packaging for the product being purchased, wherein the printed packaging is and/or includes the received printable content item and is configured to house the product being purchased.

12. The system of claim 11, wherein the printable content item is at least one of:

a graphic, an image, a two-dimensional model, and a three-dimensional model.

13. The system of claim 11, wherein the printable content item is a data file.

14. The system of claim 11, wherein the printable content item includes at least one of:

an offer, advertisement, discount, coupon, deal, or reward.

15. The system of claim 11, further comprising:

a consumer database configured to store a plurality of consumer profiles, wherein each consumer profile includes data related to a consumer including at least a consumer identifier and consumer behavioral data; and

a processing device configured to identify, in the consumer database, a specific consumer profile where the included consumer identifier corresponds to the specific consumer identifier, wherein

the transmitted content request further includes the consumer behavioral data included in the identified specific consumer profile.

16. The system of claim 15, further comprising:

a content database configured to store a plurality of content profiles, wherein each content profile includes data related to a printable content item including at least one or more selection criteria, wherein

the processing device is further configured to identify, in the content database, a specific content profile based on a correspondence between the included one or more selection criteria and the consumer behavioral data included in the identified specific consumer profile, and

the received printable content item is the printable content item included in the identified specific content profile.

17. The system of claim 16, wherein

transmitting the content request includes transmitting the content request from a first module in a computing device to a second module in the computing device, and

receiving the printable content item includes receiving the printable content item at the first module in the computing device from the second module in the computing device.

18. The system of claim 16, wherein the one or more selection criteria includes at least one model score, and identifying the specific content profile further includes:

identifying, based on at least the consumer behavioral data included in the specific consumer profile, a consumer score, and

identifying, by a processing device, the specific content profile based on a correspondence between the included at least one model score and the identified consumer score.

19. The system of claim 11, wherein the received printable content item is further based on at least one of:

the product being purchased and a merchant associated with the product being purchased.

20. The system of claim 11, wherein the consumer behavioral data includes at least one of:

transaction data, demographic data, advertising data, offer data, and consumer-supplied data.