DRIVING BUSINESS TRAFFIC BY PREDICTIVE ANALYSIS OF SOCIAL MEDIA
First Claim
1. A method for driving business traffic by predictive analysis of social media, the method comprising:
- computing, according to a business requirement, a set of characteristics of a market, wherein the market comprises a group of potential buyers of a product;
identifying in a social medium, the market, wherein a data source operates in the market in the social medium;
analyzing a data corresponding to the data source in the social medium to identify a set of attributes of an event occurring in the social medium;
correlating an attribute in the set of attributes with the product; and
manipulating an information associated with a business application such that a search result showing an availability of the product from the business application is promoted in a set of search results produced by a search engine, wherein the set of search results is responsive to a search related to the event in the social medium.
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Abstract
According to a business requirement, a set of characteristics of a market is computed. The market comprises a group of potential buyers of a product. In a social medium, the market is identified. A data source operates in the market in the social medium. Data corresponding to the data source in the social medium is analyzed to identify a set of attributes of an event occurring in the social medium. An attribute in the set of attributes is correlated with the product. An information associated with a business application is manipulated such that a search result showing an availability of the product from the business application is promoted in a set of search results produced by a search engine, wherein the set of search results is responsive to a search related to the event in the social medium.
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Citations
20 Claims
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1. A method for driving business traffic by predictive analysis of social media, the method comprising:
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computing, according to a business requirement, a set of characteristics of a market, wherein the market comprises a group of potential buyers of a product; identifying in a social medium, the market, wherein a data source operates in the market in the social medium; analyzing a data corresponding to the data source in the social medium to identify a set of attributes of an event occurring in the social medium; correlating an attribute in the set of attributes with the product; and manipulating an information associated with a business application such that a search result showing an availability of the product from the business application is promoted in a set of search results produced by a search engine, wherein the set of search results is responsive to a search related to the event in the social medium. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18)
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19. A computer program product for driving business traffic by predictive analysis of social media, the computer program product comprising:
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one or more computer-readable tangible storage devices; program instructions, stored on at least one of the one or more storage devices, to compute, according to a business requirement, a set of characteristics of a market, wherein the market comprises a group of potential buyers of a product; program instructions, stored on at least one of the one or more storage devices, to identify in a social medium, the market, wherein a data source operates in the market in the social medium; program instructions, stored on at least one of the one or more storage devices, to analyze a data corresponding to the data source in the social medium to identify a set of attributes of an event occurring in the social medium; program instructions, stored on at least one of the one or more storage devices, to correlate an attribute in the set of attributes with the product; and program instructions, stored on at least one of the one or more storage devices, to manipulate an information associated with a business application such that a search result showing an availability of the product from the business application is promoted in a set of search results produced by a search engine, wherein the set of search results is responsive to a search related to the event in the social medium.
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20. A computer system for driving business traffic by predictive analysis of social media, the computer system comprising:
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one or more processors, one or more computer-readable memories and one or more computer-readable tangible storage devices; program instructions, stored on at least one of the one or more storage devices for execution by at least one of the one or more processors via at least one of the one or more memories, to compute, according to a business requirement, a set of characteristics of a market, wherein the market comprises a group of potential buyers of a product; program instructions, stored on at least one of the one or more storage devices for execution by at least one of the one or more processors via at least one of the one or more memories, to identify in a social medium, the market, wherein a data source operates in the market in the social medium; program instructions, stored on at least one of the one or more storage devices for execution by at least one of the one or more processors via at least one of the one or more memories, to analyze a data corresponding to the data source in the social medium to identify a set of attributes of an event occurring in the social medium; program instructions, stored on at least one of the one or more storage devices for execution by at least one of the one or more processors via at least one of the one or more memories, to correlate an attribute in the set of attributes with the product; and program instructions, stored on at least one of the one or more storage devices for execution by at least one of the one or more processors via at least one of the one or more memories, to manipulate an information associated with a business application such that a search result showing an availability of the product from the business application is promoted in a set of search results produced by a search engine, wherein the set of search results is responsive to a search related to the event in the social medium.
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Specification