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ASSIGNING SCORES TO ELECTRONIC COMMUNICATIONS WITH EXTENSIONS

  • US 20150379569A1
  • Filed: 06/30/2014
  • Published: 12/31/2015
  • Est. Priority Date: 06/30/2014
  • Status: Active Grant
First Claim
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1. A method executed by a processor of a computing device, the method comprising:

  • receiving an indication that a client computing device has requested content;

    responsive to receiving the indication, computing a score for an electronic communication, the score computed based upon;

    the electronic communication comprising an extension to a predefined format; and

    an externality score that is indicative of a number of times that the electronic communication has historically been presented on client computing devices;

    selecting the electronic communication from several potential electronic communications based upon the score; and

    responsive to selecting the electronic communication, transmitting the electronic communication for display with the content on the client computing device.

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  • 3 Assignments
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