SYSTEMS AND METHODS FOR SEARCH RETARGETING USING DIRECTED DISTRIBUTED QUERY WORD REPRESENTATIONS
First Claim
1. A system stored in a non-transitory medium executable by processor circuitry for generating retargeting keywords based on distributed query word representations, comprising:
- one or more system databases storing historical web search data;
search retargeting circuitry that receives requests to generate sets of retargeting keywords related to one or more categories of an advertisement campaign;
pre-processing circuitry that retrieves a set of historical web search data related to the one or more categories of the advertisement campaign;
modeling circuitry that applies one or more computational linguistic models to the retrieved set of historical web search data and generates distributed query word representations from the retrieved set of historical web search data; and
keyword generator circuitry that generates a list of retargeting keywords related to the one or more categories of the advertisement campaign using the generated distributed query word representations.
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Abstract
A system stored in a non-transitory medium executable by processor circuitry is provided for generating retargeting keywords based on distributed query word representations. The system includes one or more system databases storing historical web search data. Search retargeting circuitry receives requests to generate sets of retargeting keywords related to one or more categories of an advertisement campaign and pre-processing circuitry retrieves a set of historical web search data related to the one or more categories of the advertisement campaign. Modeling circuitry further applies one or more computational linguistic models to the retrieved set of historical web search data and generates distributed query word representations from the retrieved set of historical web search data. Keyword generator circuitry generates a list of retargeting keywords related to the one or more categories of the advertisement campaign using the generated distributed query word representations.
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Citations
20 Claims
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1. A system stored in a non-transitory medium executable by processor circuitry for generating retargeting keywords based on distributed query word representations, comprising:
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one or more system databases storing historical web search data; search retargeting circuitry that receives requests to generate sets of retargeting keywords related to one or more categories of an advertisement campaign; pre-processing circuitry that retrieves a set of historical web search data related to the one or more categories of the advertisement campaign; modeling circuitry that applies one or more computational linguistic models to the retrieved set of historical web search data and generates distributed query word representations from the retrieved set of historical web search data; and keyword generator circuitry that generates a list of retargeting keywords related to the one or more categories of the advertisement campaign using the generated distributed query word representations. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15)
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16. A computer-implemented method for generating retargeting keywords comprising:
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processing, by search retargeting circuitry communicatively coupled to a network communications circuitry, a request to generate sets of retargeting keywords related to an advertisement campaign processing, by pre-processing circuitry, the request to retrieve a set of historical web search data related to the advertisement campaign; generating, by modeling circuitry, distributed query word representations from the retrieved set of historical web search data by applying one or more natural language processing models to the set of historical web search data; and generating, by keyword generator circuitry, a list of retargeting keywords related to the advertisement campaign based on the distributed query word representations. - View Dependent Claims (17, 18, 19)
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20. A system for generating search retargeting keywords, comprising:
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a means for receiving a request to generate retargeting keywords for an advertisement campaign; a means for processing the request to identify historical web search data related to the advertisement campaign; a means for generating distributed query word representations from the identified historical web search data by applying one or more natural language processing models to the identified historical web search data that considers user actions within a predetermined timeframe of an ad click; and a means for generating a list of retargeting keywords related to the advertisement campaign based on the distributed query word representations.
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Specification