COLOR BASED SOCIAL NETWORKING RECOMMENDATIONS

• US 20150379608A1
• Filed: 06/26/2014
• Published: 12/31/2015
• Est. Priority Date: 06/26/2014
• Status: Active Grant

• Current Assignee: Amazon Technologies, Inc. (Amazon.com, Inc.)
• Original Assignee: Amazon Technologies, Inc. (Amazon.com, Inc.)
• Inventors: Dorner, Charles Shearer, Blackburn, Jenny Ann, Haitani, Robert Yuji, Manolis, Eva, Ong, Timothy Andrew, Ramos, Gonzalo Alberto, Sayre, Paul Barnhart III
• Granted Patent: US 10,169,803 B2
• Time in Patent Office: Days
• US Class Current: 1/1
• CPC Class Codes: G06Q 30/0631 Item recommendations
• CPC Class Codes: G06Q 50/01 Social networking

Abstract

Systems and methods are provided for generating social networking recommendations. A color preference of a first user may be determined from a color palette of a first image associated with the user and/or a color palette of an item associated with the user. Other users may be identified that have a similar color preference as the first user based at least in part on the determined color preference of the first user. Interactions between the first user and one or more other users having similar color preferences with respect to the first user may be facilitated. A social networking recommendation may be generated with respect to the one or more other users having similar color preferences with respect to the first user.

Claims

1. A system comprising:

a data store configured to at least store computer-executable instructions; and

a hardware processor in communication with the data store, the hardware processor configured to execute the computer-executable instructions to at least;

access color preference information of a first user, including at least a first image associated with the first user;

process the first image to generate a first color palette corresponding to the first image;

identify other users having a similar color preference as the first user based at least in part on the first color palette; and

generate a social networking recommendation for the first user with respect to at least one of the identified other users having similar a color preference with respect to the first user to facilitate interactions between the first user and the at least one of the identified other users having similar a color preference.

2. The system of claim 1, wherein the hardware processor is further configured to execute the computer-executable instructions to at least generate an indication to the at least one of the identified other users when the first user has purchased a first item associated with the first color palette.

3. The system of claim 1, wherein the hardware processor is further configured to execute the computer-executable instructions to at least enable the first user to share a color palette with the at least one of the identified other users.

4. The system of claim 1, wherein the hardware processor is further configured to execute the computer-executable instructions to at least access item purchase information associated with the first user, the item purchase information including color palette information regarding a purchased item, wherein the identification of the other users having similar a color preference as the first user is based at least in part on the item purchase information including the color palette information.

5. The system of claim 1, wherein identifying the other users having similar a color preference as the first user is based at least in part on color related search queries submitted by one or more other users.

6. The system of claim 1, wherein the hardware processor is further configured to execute the computer-executable instructions to at least:

identify a first plurality of color palettes associated with the first user; and

rank the first plurality of color palettes to correspond to a determined color palette preference of the first user,

wherein identifying other users having similar a color preference as the first user is based at least in part on the ranking of the first plurality of color palettes.

7. A computer-implemented method comprising:

under control of a hardware computing device configured with specific computer-executable instructions,

generating a first color palette from an image;

determining a color preference of a first user based at least in part on the generated first color palette from the image;

identifying other users having a similar color preference as the first user based at least in part on the determined color preference of the first user; and

facilitating interactions between the first user and one or more of the identified other users having similar a color preference with respect to the first user.

8. The computer-implemented method of claim 7, wherein generating the first color palette from the image further comprises generating the first color palette from at least one of:

an image received from the user, or

an image of an item purchased by the user.

9. The computer-implemented method of claim 7, wherein facilitating interactions between the first user and the one or more of the identified other users comprises providing the first user with a social networking recommendation with respect to the one or more of the identified other users having a similar color preference.

10. The computer-implemented method of claim 7, wherein facilitating interactions between the first user and the one or more of the identified other users having similar a color preference further comprises providing an indication to the one or more of the identified other users when the first user has at least one of:

browsed a first item associated with the first color palette or purchased a first item associated with the first color palette.

11. The computer-implemented method of claim 7, wherein facilitating interactions between the first user and the one or more of the identified other users having similar a color preference further comprises enabling the first user to share a color palette with at least one identified other user.

12. The computer-implemented method of claim 7,

wherein the color preference of the first user is determined based at least in part on a color palette of an item purchased by the user,

wherein the color palette of the item purchased by the user is determined using data from a corresponding purchase record, and

wherein identifying the other users having similar a color preference as the first user is based at least in part on the color palette of the item purchased by the user.

13. The computer-implemented method of claim 7, wherein identifying the other users having a similar color preference as the first user is based at least in part on color related search queries submitted by one or more other users.

14. The computer-implemented method of claim 7, wherein identifying other users having a similar color preference as the first user further comprises identifying a second user having a second color preference similar to the color preference of the first user and identifying a third user having a third color preference similar to the color preference of the first user, and wherein the second color preference is different than the third color preference.

15. The computer-implemented method of claim 7 further comprising:

identifying a first plurality of color palettes associated with the first user; and

ranking the first plurality of color palettes to correspond to a determined color palette preference of the first user;

wherein identifying the other users having similar a color preference as the first user is based at least in part on the ranking of the first plurality of color palettes.

16. The computer-implemented method of claim 7, wherein the image is accessed from a data store of images of a wardrobe of the first user.

17. A non-transitory computer-readable storage medium storing computer-executable instructions that when executed by a processor perform operations comprising:

generating a first color palette from an image;

determining a color preference of a first user based at least in part on the first generated color palette from the image;

identifying other users having a similar color preference as the first user based at least in part on the determined color preference of the first user; and

facilitating interactions between the first user and one or more other users having similar a color preference with respect to the first user.

18. The non-transitory computer-readable storage medium of claim 17, wherein generating the first color palette from the image further comprises generating the first color palette from at least one of:

an image received from the user, or

an image of an item purchased by the user.

19. The non-transitory computer-readable storage medium of claim 17, wherein facilitating interactions between the first user and one or more other users comprises providing the first user with a social networking recommendation with respect to the one or more other users having a similar color preference with respect to the first user.

20. The non-transitory computer-readable storage medium of claim 17, wherein facilitating interactions between the first user and one or more other users having similar a color preference further comprises providing an indication to the one or more other users when the first user has purchased a first item associated with the first color palette.

21. The non-transitory computer-readable storage medium of claim 17, wherein the color preference of the first user is determined at least in part based on a color palette of an item purchased by the user, wherein the color palette of the item purchased by the user is determined using data from a corresponding purchase record and wherein identifying other users having a similar color preference as the first user is based at least in part on the color palette of the item purchased by the user.

22. The non-transitory computer-readable storage medium of claim 17, wherein identifying other users having a similar color preference as the first user is based at least in part on color related search queries submitted by one or more of the other users.

23. The non-transitory computer-readable storage medium of claim 17, the operations further comprising:

identifying a first plurality of color palettes associated with the user; and

ranking the first plurality of color palettes to correspond to a determined color palette preference of the first user;

wherein identifying other users having similar a color preference as the first user is based at least in part on the ranking of the first plurality of color palettes.