Dynamic Stitching Module and Protocol for Personalized and Targeted Content Streaming

• US 20150382042A1
• Filed: 06/30/2014
• Published: 12/31/2015
• Est. Priority Date: 06/30/2014
• Status: Active Grant

• Current Assignee: Codeshop B.V
• Original Assignee: Codeshop B.V
• Inventors: Wagenaar, Arjen, Griffioen, Dirk
• Granted Patent: US 9,491,499 B2
• Time in Patent Office: Days
• US Class Current: 1/1
• CPC Class Codes: G06Q 30/0261 based on user location
• CPC Class Codes: G06Q 30/0269 based on user profile or attribute
• CPC Class Codes: H04L 65/612 for unicast
• CPC Class Codes: H04L 65/765 intermediate
• CPC Class Codes: H04L 67/02 based on web technology, e.g. hypertext transfer protocol [HTTP]
• CPC Class Codes: H04N 21/251 Learning process for intelligent management, e.g. learning user preferences for recommending movies details of learning user preferences for the retrieval of video data in a video database G06F16/739; computer systems using learning methods G06N3/08
• CPC Class Codes: H04N 21/25891 being end-user preferences retrieval of video data in a video database based on user preferences G06F16/739; arrangements for recognizing users' preferences H04H60/46; user profiles in network data switching protocols H04L67/306; processing of user preferences or user profiles in wireless networks H04W8/18
• CPC Class Codes: H04N 21/26258 for generating a list of items to be played back in a given order, e.g. playlist, or scheduling item distribution according to such list retrieval of multimedia data based on playlists G06F16/40
• CPC Class Codes: H04N 21/2668 Creating a channel for a dedicated end-user group, e.g. insertion of targeted commercials based on end-user profiles information retrieval from the Internet by querying with filtering and personalisation G06F16/9535; arrangements for replacing or switching information during the broadcast H04H20/10; push services over packet-switching network H04L12/1859; adaptation of message content in packet-switching networks H04L51/063
• CPC Class Codes: H04N 21/6547 comprising parameters, e.g. for client setup
• CPC Class Codes: H04N 21/812 involving advertisement data advertising per se G06Q30/02

Abstract

A system for dynamically rendering streaming content is provided. It includes a protocol and a dynamic stitching module to provide a personalized and targeted delivery of play list items responsive to a request made by a player. The protocol inquires the player for user profile information and includes it as part of a request to an adproxy. The inquiry requests the adproxy for recommended content based on the user profile information. The dynamic stitching module, in response to the recommended content from the adproxy then creates a manifest that is specific to the player for rendering a personalized content on the player. The manifest indicates a streaming preference for content fulfillment based on the recommended content via a redirect method or a proxy method. Other embodiments are disclosed.

Claims

1. A method of dynamically rendering streaming content, comprising the steps of:

requesting through a player a personalized and targeted delivery of play list items from an adproxy, where the requesting includes;

i) inquiring the player for user profile information and ii) providing the user profile information with the request to the adproxy for the personalized and targeted delivery of the play list items;

returning by way of the adproxy to the player, a playlist of the personalized and targeted delivery of play list items responsive to the requesting, where the playlist includes a personalized content having at least one inserted ad reference;

by way of the player, creating an encoded playlist from the playlist received from the adproxy and communicating the encoded playlist in a request to a dynamic stitching module for translation of the encoded playlist into a manifest, where the dynamic stitching module creates from the encoded playlist the manifest specific to the player for rendering a personalized content on the player; and

providing the manifest to the player that resolves one or more streams identified in the manifest against a content server and an adserver for delivery of the personalized content.

2. The method of claim 1, where the player requests and receives, from the adproxy, decision for advertisement insertion in the personalized content based on the user profile information.

3. The method of claim 1, where the player requests from the adproxy a recommended content for the play list items according to the user profile information.

4. The method of claim 1, where the dynamic stitching module redirects a presentation of the personalized content through the player, such that the player, upon receiving the manifest from the dynamic stitching module, resolves the manifest against the content server and the adserver for delivery of the personalized content and the at least one inserted ad reference.

5. The method of claim 1, where the dynamic stitching module proxies a presentation of the personalized content to the player, such that the dynamic stitching module streams to the player the personalized content and the at least one inserted ad reference from the content server and the adserver.

6. The method of claim 1, where the dynamic stitching module presents the manifest for the playlist with ads already inserted and embedded for delivery as a single stream.

7. The method of claim 2, where

user profile information includes at least one among personal data, personal identifiers, use history, previous viewing history, ad history, and

local information that includes at least one among location information, global positioning information, network identifiers, wireless groups and demographic data.

8. The method of claim 1, where the step of communicating the encoded playlist in a request to the dynamic stitching module identifies the player and rendering formats supported by the player.

9. The method of claim 1, where the dynamic stitching module translates the encoded playlist into a manifest that combines the play list items in the playlist for delivery into one content stream.

10. The method of claim 1, where the step of creating the encoded playlist converts characters of strings in the playlist into a parseable URL string that is the request to the dynamic stitching module.

11. The method of claim 1, further comprising adding a filename extension onto the encoded playlist to inform the dynamic stitching module of a media format type supported by the player.

12. The method of claim 1, where the player creates the encoded playlist with Uniform Resource Locators (URLs) that fetch the personalized content and the at least one inserted ad reference.

13. The method of claim 1, further comprising directing the player to

provide a static user selection of play list items presented to a user, or

retrieve a dynamic selection of combined play list items presented to the user.

14. The method of claim 1, further comprising, on the dynamic stitching module, dynamically inserting links to advertisements in the manifest during a live streaming or video on demand streaming.

15. The method of claim 1, further comprising, on the dynamic stitching module, dynamically updating the manifest in accordance with one or more parameters to change the personalized content presented to the player during rendering, where the one or more parameters include one of a time line, a start time, an end time, a time order, a time priority, a time period, a duration and a priority level.

16. A system for dynamically rendering streaming content, the system comprising:

a protocol; and

a dynamic stitching module, that through implementation of the protocol by a player communicatively coupled thereto, provides a personalized and targeted delivery of play list items from an adproxy responsive to a request made by the player,

where the protocol;

i) inquires the player for user profile information and ii) provides the user profile information with the request to the adproxy for the personalized and targeted delivery of play list items,

where, by way of the protocol, the player;

receives from the adproxy a playlist of the personalized and targeted delivery of the play list items responsive to the requesting, where the playlist includes a personalized content having at least one inserted ad reference;

creates an encoded playlist from the playlist received from the adproxy; and

communicates the encoded playlist in a request to the dynamic stitching module,

where the dynamic stitching module translates the encoded playlist into a manifest file that is specific to the player for rendering the personalized content on the player, and provides the manifest file to the player to resolve one or more manifest streams against a content server and an adserver for delivery of the personalized content,

where the dynamic stitching module is communicatively coupled directly or indirectly to the adproxy, the adserver and the content server in accordance with a proxy mode or redirect mode.

17. The system of claim 16, where,

in the redirect mode, the dynamic stitching module redirects a presentation of the personalized content through the player, such that the player, upon receiving the manifest file from the dynamic stitching module, resolves the manifest file against the content server and the adserver for delivery of the personalized content and the at least one inserted ad reference, and

in the proxy mode, the dynamic stitching module proxies a presentation of the personalized content to the player, such that the dynamic stitching module streams to the player the personalized content and the at least one inserted ad reference from the content server and the adserver.

18. The system of claim 16, where the player is communicatively coupled to an ad plug-in that by way of the protocol signals the dynamic stitching module with the encoded playlist.

19. The system of claim 16, where the dynamic stitching module stitches the personalized content identified in encoded playlist for delivery into one single stream rather than requiring the player to perform said stitching.

20. A method of dynamically rendering streaming content, comprising the steps of:

requesting through a player a personalized and targeted delivery of play list items from an adproxy, where the requesting includes;

i) inquiring the player for user profile information and ii) providing the user profile information with the request to the adproxy for the personalized and targeted delivery of the play list items;

returning by way of the adproxy to the player, a playlist of the personalized and targeted delivery of play list items responsive to the requesting, where the playlist includes a personalized content having at least one inserted ad reference;

by way of the player, creating an encoded playlist from the playlist received from the adproxy and communicating the encoded playlist in a request to a dynamic stitching module for translation of the encoded playlist into a manifest, where the dynamic stitching module creates from the encoded playlist the manifest specific to the player for rendering a personalized content on the player,

where the player requests and receives, from the adproxy, a recommended content for the play list items according to the user profile information, and based on the recommended content, the digital stitching module includes an indication in the manifest deciding the manner of delivery content to the player, where

in the redirect mode, the dynamic stitching module redirects a presentation of the personalized content through the player, such that the player, upon receiving the manifest file from the dynamic stitching module, resolves the manifest file against the content server and the adserver for delivery of the personalized content and the at least one inserted ad reference, and

in the proxy mode, the dynamic stitching module proxies a presentation of the personalized content to the player, such that the dynamic stitching module streams to the player the personalized content and the at least one inserted ad reference from the content server and the adserver.