Promoting Preferred Content in a Search Query

• US 20160004777A1
• Filed: 07/03/2014
• Published: 01/07/2016
• Est. Priority Date: 07/03/2014
• Status: Active Grant

• Current Assignee: Google LLC (Alphabet Inc.)
• Original Assignee: Google Inc. (Alphabet Inc.)
• Inventors: Weich, Thomas, Granstrom, Johan, Konrad, Matthias
• Granted Patent: US 9,852,224 B2
• Time in Patent Office: Days
• US Class Current: 1/1
• CPC Class Codes: G06F 16/9535 Search customisation based on user profiles and personalisation

Abstract

A method for promoting preferred content in a search query is disclosed. The method includes obtaining a search result set of content items from a corpus of content items, the search result set responsive to a search query and comprising a rank of the content items, identifying content items in the search result set, the identified content items comprising at least a preferred content item uploaded by a user, adjusting, by a processing device, a position of the preferred content item with respect to a position of a claimed content item in the rank of the content items within the search result set, the claimed content item claimed by the user.

Claims

1. A method comprising:

obtaining a search result set of content items from a corpus of content items, the search result set responsive to a search query and comprising a rank of the content items;

identifying content items in the search result set, the identified content items comprising at least a preferred content item uploaded by a user; and

adjusting, by a processing device, a position of the preferred content item with respect to a position of a claimed content item in the rank of the content items within the search result set, the claimed content item claimed by the user.

2. The method of claim 1, wherein the claimed content item comprises a content item owned by the user but uploaded by another user, and wherein the corpus of content items is maintained by a content sharing platform associated with the user and the another user.

3. The method of claim 1, wherein the adjusting the position of the preferred content item in the rank further comprises interchanging the positions of the preferred content item and the claimed content item in the rank of the content items.

4. The method of claim 3, wherein the interchanging occurs when a difference in a relevancy score attributed to each of the preferred content item and the claimed content item for the rank is less than or equal to a threshold difference value.

5. The method of claim 1, wherein the adjusting the position of the preferred content item in the rank further comprises increasing a relevancy score of the preferred content item by a boost factor that is calculated based on another relevancy score attributed to the claimed content item for the rank, wherein the relevancy score of the preferred content item corresponds to a position of the preferred content item in the rank, and wherein the another relevancy score of the claimed content item corresponds to a position of the claimed content item in the rank.

6. The method of claim 5, wherein the content items in the search result set comprise more than one claimed content item claimed by the user, and wherein the boost factor is calculated based on the sum of the relevancy scores attributed to each of the more than one claimed content items, positions of the more than one content items in the rank, and the position of the preferred content item in the rank.

7. The method of claim 1, wherein the adjusting the position of the preferred content item in the rank further comprises demoting the claimed content item.

8. The method of claim 7, wherein the demoting the claimed content item further comprises reducing a relevancy score of the claimed content item by a multiplier that is less than one, wherein the relevancy score of the claimed content item corresponds to a position of the claimed content item in the rank.

9. The method of claim 1, wherein the adjusting the position of the preferred content item in the rank further comprises assigning the positions of the preferred content item and the claimed content item in the rank based on a function that optimizes a utility of the user that is based on a value that the user applies to a view on a content item uploaded by the user as compared to a view on a content item claimed by the user.

10. An apparatus comprising:

a memory; and

a processing device communicably coupled to the memory, the processing device to execute instructions to;

obtain a search result set of content items from a corpus of content items, the search result set responsive to a search query and comprising a rank of the content items;

identify content items in the search result set, the identified content items comprising at least a preferred content item uploaded by a user and a claimed content item claimed by the user; and

adjust a position of the preferred content item with respect to a position of the claimed content item in the rank of the content items within the search result set.

11. The apparatus of claim 10, wherein the claimed content item comprises a content item owned by the user but uploaded by another user, and wherein the corpus of content items is maintained by a content sharing platform associated with the user and the another user.

12. The apparatus of claim 10, wherein the adjusting the position of the preferred content item in the rank further comprises interchanging the positions of the preferred content item and the claimed content item in the rank of the content items.

13. The apparatus of claim 10, wherein the adjusting the position of the preferred content item in the rank further comprises increasing a relevancy score of the preferred content item by a boost factor that is calculated based on another relevancy score attributed to the claimed content item for the rank, wherein the relevancy score of the preferred content item corresponds to a position of the preferred content item in the rank, and wherein the another relevancy score of the claimed content item corresponds to a position of the claimed content item in the rank.

14. The apparatus of claim 10, wherein the adjusting the position of the preferred content item in the rank further comprises demoting the claimed content item by reducing a relevancy score of the claimed content item by a multiplier that is less than one, wherein the relevancy score of the claimed content item corresponds to a position of the claimed content item in the rank.

15. The apparatus of claim 10, wherein the adjusting the position of the preferred content item in the rank further comprises assigning the positions of the preferred content item and the claimed content item in the rank based on a function that optimizes a utility of the user, the utility of the user based on a value that the user applies to a view on a content item uploaded by the user as compared to a view on a content item claimed by the user.

16. A non-transitory machine-readable storage medium storing instructions which, when executed, cause a processing device to perform operations comprising:

obtaining a search result set of content items from a corpus of content items, the search result set responsive to a search query and comprising a rank of the content items;

identifying content items in the search result set, the identified content items comprising at least a preferred content item uploaded by a user and a claimed content item claimed by the user; and

adjusting, by the processing device, a position of the preferred content item with respect to a position of the claimed content item in the rank of the content items within the search result set.

17. The non-transitory machine-readable storage medium of claim 16, wherein the claimed content item comprises a content item owned by the user but uploaded by another user, and wherein the corpus of content items is maintained by a content sharing platform associated with the user and the another user.

18. The non-transitory machine-readable storage medium of claim 16, wherein the adjusting the position of the preferred content item in the rank further comprises interchanging the positions of the preferred content item and the claimed content item in the rank of the content items.

19. The non-transitory machine-readable storage medium of claim 16, wherein the adjusting the position of the preferred content item in the rank further comprises increasing a relevancy score of the preferred content item by a boost factor that is calculated based on another relevancy score attributed to the claimed content item for the rank, wherein the relevancy score of the preferred content item corresponds to a position of the preferred content item in the rank, and wherein the another relevancy score of the claimed content item corresponds to a position of the claimed content item in the rank.

20. The non-transitory machine-readable storage medium of claim 16, wherein the adjusting the position of the preferred content item in the rank further comprises demoting the claimed content item.

21. The non-transitory machine-readable storage medium of claim 16, wherein the adjusting the position of the preferred content item in the rank further comprises assigning the positions of the preferred content item and the claimed content item in the rank based on a function that optimizes a utility of the user, the utility of the user based on a value that the user applies to a view on a content item uploaded by the user as compared to a view on a content item claimed by the user.