METHOD OF COMPENSATING A PROVIDER FOR ADVERTISEMENTS DISPLAYED ON A MOBILE PHONE
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Accused Products
Abstract
A method and apparatus for advertising on a mobile phone. In one embodiment the method includes the steps of downloading an advertisement to the mobile phone using an advertisement server; selecting the downloaded advertisement on the mobile phone by a user of the mobile phone; providing by a server additional information in response to the user selection; and tracking the selection and additional information by the server. In another embodiment the compensation provided is in response to the display screen of said advertisement. In another embodiment the step of providing additional information includes the step of using space reserved, in the user interface of the mobile phone, for advertisements. Another aspect the invention relates to a system for displaying advertisements on a mobile phone. In one embodiment the system includes a server; and a mobile phone in communication with said server.
5 Citations
46 Claims
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1-26. -26. (canceled)
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27. A method comprising:
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reserving space at a fixed location on a mobile phone display for the purpose of displaying advertisements, the fixed location associated with a cost for advertising that depends, at least in part, on the location; providing at least one advertisement of an advertiser to be displayed at the fixed location on the mobile phone display; and billing the advertiser an amount for the display of the at least one advertisement, the amount being determined based, at least in part, on the cost associated with the fixed location on the mobile phone display. - View Dependent Claims (28, 29, 30, 31, 32, 33, 34, 35)
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36. A method comprising acts of:
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delivering at least one advertisement of an advertiser to a mobile cell phone for display at a fixed location on a display of the mobile cell phone, the location associated with a cost for advertising that depends, at least in part, on the fixed location; and determining an amount of a charge to the advertiser for display of the at least one advertisement based, at least in part, on the cost associated with the fixed location on the display of the mobile cell phone. - View Dependent Claims (37, 38, 39, 40, 41, 42, 43, 44, 45)
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46. A system comprising:
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a mobile communications service provider that provides mobile phone services to a plurality of mobile phones, the mobile communications service provider comprising at least one server that; delivers at least one advertisement of an advertiser to at least one of the plurality of mobile phones for display at a fixed location reserved on a display of the at least one of the plurality of mobile phones, the fixed location associated with a cost for advertising that depends, at least in part, on the fixed location; and determines an amount of a charge to the advertiser for display of the at least one advertisement based, at least in part, on the cost associated with the fixed location on the display of the at least one of the plurality of mobile phones.
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Specification