METHODS AND APPARATUS FOR USER-BASED TARGETED CONTENT DELIVERY
3 Assignments
0 Petitions
Accused Products
Abstract
Methods and apparatus for selecting and delivering advertising or promotional content based on, e.g., the attributes of a desired demographic. In one embodiment, the invention enhances advertising or promotional penetration into a particular demographic of a network subscriber pool by correlating the advertising/promotion (and even the contextual program content) with specific users or groups of users within the pool. This approach decouples the advertising or promotion from any given program or lineup, and gives the network operator flexibility in deciding where, when, and how often to insert advertisements or promotions in order to achieve the desired result. Dynamic network architectures such as broadcast switched architectures can also be leveraged to further enhance flexibility and targeting precision. In effect, the network advertising or promotion model is made results-driven (versus program-centric). Subscriber privacy is also optionally maintained, thus ensuring that stored data is not traceable to a specific user.
10 Citations
61 Claims
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1-40. -40. (canceled)
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41. A method of delivering targeted advertising or promotional content to a set of users within a content delivery network, said method comprising:
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receiving a request from a third party for delivery of said advertising or promotional content over said network, said advertising or promotional content having at least one target demographic or psychographic associated therewith; obtaining information about said set of users of said network; identifying at least a portion of said set of users as correlating to said at least one target demographic or psychographic based at least in part on said information; delivering said advertising or promotional content to said at least portion of said set of users based at least in part on said at least one demographic or psychographic; and receiving consideration based at least in part on said act of delivering. - View Dependent Claims (42, 43, 44, 45)
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46. A method for non-program restricted advertising or promotion delivery within a content delivery network, said method comprising:
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receiving a request from a third party for delivery of said advertising or promotional content over said network, said advertising or promotional content having at least one target demographic or psychographic associated therewith; obtaining information about a first set of users of said network; identifying at least a portion of said first set of users as belonging to said at least one target demographic or psychographic based at least in part on said information; and delivering said advertising or promotional content to said at least portion of said first set of users based at least in part on said at least one target demographic or psychographic, said act of delivering being substantially agnostic to a program content being delivered to said at least portion of users substantially contemporaneously with said advertising or promotional content.
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47. A method of delivering targeted advertising content to one or more users of a content delivery network, comprising:
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determining one or more descriptive features associated with said advertising content; identifying one or more target users of said network based at least in part on said descriptive features; identifying one or more non-advertising content elements to be delivered over said network; and delivering said advertising content to said identified one or more target users along with said non-advertising content elements; wherein said advertising content and said non-advertising content elements are contextually related to one another. - View Dependent Claims (48, 49)
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50. A method of delivering a plurality of related secondary content elements to one or more users of a content delivery network, comprising:
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determining one or more descriptive features associated with said plurality of secondary content elements; identifying one or more target users of said network based at least in part on said descriptive features; identifying one or more primary content elements to be delivered over said network; and delivering said plurality of secondary content elements to said identified one or more target users along with said primary content elements, said delivering comprising delivering thereof according to a prescribed schedule. - View Dependent Claims (51, 52, 53, 54, 55)
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56. A method of advertising or promoting goods and services over a content delivery network having a plurality of users, comprising:
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delivering one or more advertising content elements of an advertiser of a target demographic within said plurality of users, said act of delivering being substantially independent of a program content with which said advertising content is delivered; and providing information to said advertiser relating to said act of delivering of said one or more advertising content elements. - View Dependent Claims (57, 58, 59, 60, 61)
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Specification