NATIVE AD FORMAT FOR INTEREST-BASED CONTENT SUBSCRIPTIONS IN EMAIL
First Claim
1. A system, for offering an interest-based content subscription via an email application, the system comprising one or more processors and a non-transitory storage medium comprising program logic for execution by the one or more processors, the program logic comprising:
- a subscription module configured to;
display an offer element for an interest-based content subscription on an email application Web site; and
upon receiving an indication that the offer element has been selected by a user, generate an interest-based content subscription without directing a browser application away from the email application Web site.
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0 Petitions
Accused Products
Abstract
Techniques are provided that include displaying an offer for an interest-based content subscription on an email application Web site, the offer being selectable and displayed in a native format of the email application, and, upon receiving an indication that the offer has been selected by a user, generating an interest-based content subscription without directing a browser application away from the email application Web site. According to some such arrangements, generating the interest-based content subscription may include contacting a third-party Web site associated with the offer, and communicating at least one of an actual identification and a disposable identification of the user to the third-party Web site. The interest-based content subscription may be limited based on at least one of a time duration and a frequency parameter.
24 Citations
20 Claims
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1. A system, for offering an interest-based content subscription via an email application, the system comprising one or more processors and a non-transitory storage medium comprising program logic for execution by the one or more processors, the program logic comprising:
a subscription module configured to; display an offer element for an interest-based content subscription on an email application Web site; and upon receiving an indication that the offer element has been selected by a user, generate an interest-based content subscription without directing a browser application away from the email application Web site. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8)
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9. A method comprising:
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displaying an offer element for an interest-based content subscription on an email application Web site, the offer element being selectable and displayed in a native format of the email application; and upon receiving an indication that the offer element has been selected by a user, generating an interest-based content subscription without directing a browser application away from the email application Web site. - View Dependent Claims (10, 11, 12, 13, 14, 15, 16)
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17. A non-transitory computer readable storage medium tangibly storing computer program instructions capable of being executed by a computer processor, the computer program instructions defining the steps of:
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displaying an offer element for an interest-based content subscription on an email application Web site, the offer element being selectable and displayed in a native format of the email application; and upon receiving an indication that the offer element has been selected by a user, generating an interest-based content subscription without directing a browser application away from the email application Web site, wherein generating the interest-based content subscription includes; contacting a third-party Web site associated with the offer element; and communicating at least one of an actual identification and a disposable identification of the user to the third-party Web site. - View Dependent Claims (18, 19, 20)
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Specification