ADVERTISEMENT SNAPSHOT RECORDER

• US 20160019597A1
• Filed: 07/16/2014
• Published: 01/21/2016
• Est. Priority Date: 07/16/2014
• Status: Active Grant

• Current Assignee: Amobee, Inc. (Nexxen International Ltd.)
• Original Assignee: Turn (Nexxen International Ltd.)
• Inventors: Smith, Douglas
• Granted Patent: US 9,563,905 B2
• Time in Patent Office: Days
• US Class Current: 1/1
• CPC Class Codes: G06Q 30/0246 Traffic
• CPC Class Codes: G06Q 30/0275 Auctions
• CPC Class Codes: G06Q 30/0276 Advertisement creation
• CPC Class Codes: G06Q 30/0277 Online advertisement

Abstract

According to various embodiments, techniques and mechanisms described herein facilitate the storage of an image of a rendered webpage on a storage medium. A first message including a request for a webpage may be transmitted to a web server via a communications interface. The webpage request may generate an advertising opportunity bid request for bids to place an advertisement on the requested webpage. A second message to place a bid on the generated advertising opportunity bid request may be transmitted. Information for rendering the webpage is received in response to the webpage request, and an image of the rendered webpage may be stored on a storage medium.

Claims

1. A method comprising:

generating via a processor a first message requesting a webpage, the first message including a designated message identifier;

transmitting the first message via a communications interface to a web page content server configured to serve the requested webpage;

receiving from a bid server an advertising opportunity bid request for bids on a real-time auction to place an advertisement on the requested webpage, the advertising opportunity bid request including the designated message identifier;

generating a second message to place a bid to transmit a designated advertisement for presentation on the requested webpage;

transmitting the second message to the bid server via the communications interface;

determining that the bid placed via the second message won the real-time auction;

receiving the requested webpage from the web page content server;

rendering the requested webpage; and

storing an image of the rendered webpage on a storage medium, the image of the rendered webpage including the designated advertisement.

2. The method recited in claim 1, the method further comprising:

transmitting a third message to a client device, the third message including the image of the rendered webpage for presentation on the client device.

3. The method recited in claim 2, wherein the third message includes analytics information characterizing web traffic associated with the requested webpage.

4. The method recited in claim 1, the method further comprising:

when the placed bid is successful, transmitting a third message including an advertisement for placement in the requested webpage.

5. The method recited in claim 4, wherein the rendered webpage image includes a first portion generated based on instructions provided by the web server and a second portion generated based on an advertisement transmitted by the computing system.

6. The method recited in claim 1, wherein the image of the rendered webpage is collected in accordance with online advertising campaign configuration instructions, the online advertising campaign configuration instructions including one or more parameter values for executing an online advertising campaign on behalf of an advertiser.

7. The method recited in claim 6, wherein the online advertising campaign configuration instructions include a first instruction for rendered webpage collection, the first instruction designating the requested webpage.

8. The method recited in claim 7, wherein the first instruction indicates a frequency for collecting images of the requested webpage.

10. The method recited in claim 1, the method further comprising:

generating the image of the rendered webpage at the computing system via server-side webpage rendering software.

9. (canceled)

11. A system comprising:

a processor configured to generate a first message requesting a webpage and including a designated message identifier, to receive from a bid server an advertising opportunity bid request for bids on a real-time auction to place an advertisement on the requested webpage, to generate a second message to place a bid to transmit a designated advertisement for presentation on the requested webpage, and to determine that the bid placed via the second message won the real-time auction, and to render the requested webpage, the advertising opportunity bid request including the designated message identifier;

a communications interface configured to transmit the first message to a web page content server configured to serve the requested webpage, to transmit the second message to the bid server, to receive the requested webpage from the web page content server; and

a storage medium configured to store an image of the rendered webpage on a storage medium, the image of the rendered webpage including the designated advertisement.

12. The system recited in claim 11, wherein the communications interface is further configured to transmit a third message to a client device, the third message including the image of the rendered webpage for presentation on the client device.

13. The system recited in claim 12, wherein the third message includes analytics information characterizing web traffic associated with the requested webpage.

14. The system recited in claim 11, wherein the communications interface is further configured to transmit, when the placed bid is successful, a third message including an advertisement for placement in the requested webpage.

15. The system recited in claim 14, wherein the rendered webpage image includes a first portion generated based on instructions provided by the web server and a second portion generated based on an advertisement transmitted by the computing system.

16. The system recited in claim 11, wherein the image of the rendered webpage is collected in accordance with online advertising campaign configuration instructions, the online advertising campaign configuration instructions including one or more parameter values for executing an online advertising campaign on behalf of an advertiser.

17. The system recited in claim 16, wherein the online advertising campaign configuration instructions include a first instruction for rendered webpage collection, the first instruction designating the requested webpage.

18. The system recited in claim 17, wherein the first instruction indicates a frequency for collecting images of the requested webpage.

19. (canceled)

20. One or more non-transitory computer readable media having instructions stored thereon for performing a method, the method comprising:

generating via a processor a first message requesting a webpage, the first message including a designated message identifier;

transmitting the first message via a communications interface to a web page content server configured to serve the requested webpage;

receiving from a bid server an advertising opportunity bid request for bids on a real-time auction to place an advertisement on the requested webpage, the advertising opportunity bid request including the designated message identifier;

generating a second message to place a bid to transmit a designated advertisement for presentation on the requested webpage;

transmitting the second message to the bid server via the communications interface;

determining that the bid placed via the second message won the real-time auction;

receiving the requested webpage from the web page content server;

rendering the requested webpage; and

storing an image of the rendered webpage on a storage medium, the image of the rendered webpage including the designated advertisement.