GENERATING ADDITIONAL CONTENT

• US 20160026727A1
• Filed: 06/03/2011
• Published: 01/28/2016
• Est. Priority Date: 06/03/2011
• Status: Abandoned Application

• Current Assignee: Google LLC (Alphabet Inc.)
• Original Assignee: Google Inc. (Alphabet Inc.)
• Inventors: Bar-Yossef, Ziv, Levin, Michal, Shmiel, Tomer, Cohen, Tal, Oren, David, Mano, Adi, Ofek, Eran, Pilpel, Haran, Matias, Yossi, Mayer, Marissa Ann, Kadouch, David, McDonnell, Philip A., Cidon, Asaf
• Application Number:
  US13/153,379
• Publication Number:
  US 20160026727A1
• Time in Patent Office: Days
• US Class Current: 1/1
• CPC Class Codes: G06F 16/335 Filtering based on additional data, e.g. user or group profiles filtering in web context G06F16/9535, G06F16/9536
• CPC Class Codes: G06F 16/9535 Search customisation based on user profiles and personalisation

Abstract

Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for generating additional content. In one aspect, a method includes identifying one or more central entities, wherein each central entity represents a topic of a first resource being presented in a user interface; generating one or more search queries, each of the one or more search queries being derived from one or more of the central entities; obtaining search results for the one or more search queries from a search engine; selecting resources relevant to the first resource from resources referenced by the obtained search results; generating additional content for presentation in a user interface element of the user interface based on the selected resources; and categorizing the generated additional content into a plurality of categories, wherein each category of additional content is displayed in a separate portion of the user interface element.

Claims

1. A method implemented by data processing apparatus, the method comprising:

identifying topics that are associated with a web resource that is being presented to a user in a web browser;

generating a respective search query for each of the topics that are associated with the web resource that is being presented to the user in the web browser;

obtaining (i) one or more respective search results that a search engine identifies for each of the search queries that are generated for the topics that are associated with the web resource that is being presented to the user in the web browser, and (ii) a respective score that the search engine has assigned to each search result;

classifying multiple other web resources that are referenced by the obtained search results as relevant to the web resource that is being presented to the user in the web browser based at least on the scores;

categorizing the other web resources that are classified as relevant to the web resource into a plurality of categories; and

providing, for display over the web resource that is being presented to the user in the web browser, a user interface element including links to two or more of the other web resources, wherein, on the user interface element, the links to the two or more of the other web resources are visually segregated according to category.

3. The method of claim 1, wherein classifying the other web resources that are referenced by the obtained search results as relevant to the web resource that is being presented to the user in the web browser based at least on the scores comprises:

identifying one or more web resources that are referenced by the obtained search results for a query that is generated for a topic that is associated with the web resource that is being presented to the user in the web browser;

increasing the respective scores for the one or more identified web resources; and

classifying one or more of the one or more identified web resources that have respective scores that satisfy a specified threshold as relevant to the web resource that is being presented to the user in the web browser.

4. The method of claim 1, wherein classifying the other web resources that are referenced by the obtained search results as relevant to the web resource that is being presented to the user in the web browser based at least on the scores comprises:

identifying one or more web resources that are referenced by the obtained search results for a query that is generated for a topic that is associated with the web resource that is being presented to the user in the web browser, wherein the topic that is associated with the web resource that is being presented to the user in the web browser represents a predominant topic of that is associated with the web resource that is being presented to the user in the web browser;

increasing the respective scores for the one or more identified web resources; and

classifying one or more of the one or more identified web resources that have respective scores that satisfy a specified threshold and that are of a particular type as relevant to the web resource that is being presented to the user in the web browser.

5. The method of claim 4, wherein the particular type is a news article, video, or image.

8. The method of claim 1, further comprising:

receiving data identifying the web resource that is being presented to the user in the web browser from a web browser add-on executing on a client device; and

presenting, in a user interface element instantiated by the web browser add-on, links to two or more of the other web resources, wherein, on the user interface element, the links to the two or more of the other web resources are visually segregated according to category.

10. The method of claim 1, further comprising:

determining that the web resource that is being presented to the user in the web browser is of a particular type; and

modifying the links that are included in the user interface element that is provided for display over the web resource that is being presented to the user in the web browser to include at least one link to one of the other web resources that has been categorized into a category corresponding to the particular type.

31. The method of claim 3, wherein increasing the respective scores for the one or more identified web resources further comprises:

determining, for each of the one or more identified web resources, whether an identified web resource contains a particular type of content; and

increasing the respective score for the identified web resource if the identified web resource contains the particular type of content.

37. The method of claim 1, wherein providing, for display over the web resource that is being presented to the user in the web browser, the user interface element including links to two or more of the other web resources, wherein, on the user interface element, the links to the two or more of the other web resources are visually segregated according to category comprises:

providing, in the user interface element that is provided for display over the web resource that is being presented to the user in the web browser, links to one or more of the other web resources that are categorized into a particular category that are visually separate from links to another one or more of the other web resources that are categorized into one or more other categories.

2. (canceled)

6-7. -7. (canceled)

9. (canceled)

11. A computer-readable storage device having stored thereon instructions, which, when executed by data processing apparatus, cause the data processing apparatus to perform operations comprising:

identifying topics that are associated with a web resource that is being presented to a user in a web browser;

generating a respective search query for each of the topics that are associated with the web resource that is being presented to the user in the web browser;

obtaining (i) one or more respective search results that a search engine identifies for each of the search queries that are generated for the topics that are associated with the web resource that is being presented to the user in the web browser, and (ii) a respective score that the search engine has assigned to each search result;

classifying multiple other web resources that are referenced by the obtained search results as relevant to the web resource that is being presented to the user in the web browser based at least on the scores;

categorizing the other web resources that are classified as relevant to the web resource into a plurality of categories; and

providing, for display over the web resource that is being presented to the user in the web browser, a user interface element including links to two or more of the other web resources, wherein, on the user interface element, the links to the two or more of the other web resources are visually segregated according to category.

13. The computer-readable storage device of claim 11, wherein classifying the other web resources that are referenced by the obtained search results as relevant to the web resource that is being presented to the user in the web browser based at least on the scores comprises:

identifying one or more web resources that are referenced by the obtained search results for a query that is generated for a topic that is associated with the web resource that is being presented to the user in the web browser;

increasing the respective scores for the one or more identified web resources; and

classifying one or more of the one or more identified web resources that have respective scores that satisfy a specified threshold as relevant to the web resource that is being presented to the user in the web browser.

14. The computer-readable storage device of claim 11, wherein classifying the other web resources that are referenced by the obtained search results as relevant to the web resource that is being presented to the user in the web browser based at least on the scores comprises:

identifying one or more web resources that are referenced by the obtained search results for a query that is generated for a topic that is associated with the web resource that is being presented to the user in the web browser, wherein the topic that is associated with the web resource that is being presented to the user in the web browser represents a predominant topic that is associated with the web resource that is being presented to the user in the web browser;

increasing the respective scores for the one or more identified web resources; and

classifying one or more of the one or more identified web resources that have respective scores that satisfy a specified threshold and that are of a particular type as relevant to the web resource that is being presented to the user in the web browser.

15. The computer-readable storage device of claim 14, wherein the particular type is a news article, video, or image.

18. The computer-readable storage device of claim 11, the operations further comprising:

receiving data identifying the web resource that is being presented to the user in the web browser from a web browser add-on executing on a client device; and

presenting, in a user interface element instantiated by the web browser add-on, links to two or more of the other web resources, wherein, on the user interface element, the links to the two or more of the other web resources are visually segregated according to category.

20. The computer-readable storage device of claim 11, the operations further comprising:

determining that the web resource that is being presented to the user in the web browser is of a particular type; and

modifying the links that are included in the user interface element that is provided for display over the web resource that is being presented to the user in the web browser to include at least one link to one of the other web resources that has been categorized into a category corresponding to the particular type.

33. The computer-readable storage device of claim 13, wherein increasing the respective scores for the one or more identified web resources further comprises:

determining, for each of the one or more identified web resources, whether an identified web resource contains a particular type of content; and

increasing the respective score for the identified web resource if the identified web resource contains the particular type of content.

38. The computer-readable storage device of claim 11, wherein providing, for display over the web resource that is being presented to the user in the web browser, the user interface element including links to two or more of the other web resources, wherein, on the user interface element, the links to the two or more of the other web resources are visually segregated according to category comprises:

providing, in the user interface element that is provided for display over the web resource that is being presented to the user in the web browser, links to one or more of the other web resources that are categorized into a particular category that are visually separate from links to another one or more of the other web resources that are categorized into one or more other categories.

12. (canceled)

16-17. -17. (canceled)

19. (canceled)

21. A system comprising:

one or more processing apparatus; and

a non-transitory computer-readable storage device having stored thereon instructions that, when executed by the one or more data processing apparatus, cause the one or more data processing apparatus to perform operations comprising;

identifying topics that are associated with a web resource that is being presented to a user in a web browser;

generating a respective search query for each of the topics that are associated with the web resource that is being presented to the user in the web browser;

obtaining (i) one or more respective search results that a search engine identifies for each of the search queries that are generated for the topics that are associated with the web resource that is being presented to the user in the web browser, and (ii) a respective score that the search engine has assigned to each search result;

classifying multiple other web resources that are referenced by the obtained search results as relevant to the web resource that is being presented to the user in the web browser based at least on the scores;

categorizing the other web resources that are classified as relevant to the web resource into a plurality of categories; and

providing, for display over the web resource that is being presented to the user in the web browser, a user interface element including links to two or more of the other web resources, wherein, on the user interface element, the links to the two or more of the other web resources are visually segregated according to category.

23. The system of claim 21, wherein classifying the other web resources that are referenced by the obtained search results as relevant to the web resource that is being presented to the user in the web browser based at least on the scores comprises:

identifying one or more web resources that are referenced by the obtained search results for a query that is generated for a topic that is associated with the web resource that is being presented to the user in the web browser;

increasing the respective scores for the one or more identified web resources; and

classifying one or more of the one or more identified web resources that have respective scores that satisfy a specified threshold as relevant to the web resource that is being presented to the user in the web browser.

24. The system of claim 21 wherein classifying the other web resources that are referenced by the obtained search results as relevant to the web resource that is being presented to the user in the web browser based at least on the scores comprises:

identifying one or more web resources that are referenced by the obtained search results for a query that is generated for a topic that is associated with the web resource that is being presented to the user in the web browser, wherein the topic that is associated with the web resource that is being presented to the user in the web browser represents a predominant topic that is associated with the web resource that is being presented to the user in the web browser;

increasing the respective scores for the one or more identified web resources; and

classifying one or more of the one or more identified web resources that have respective scores that satisfy a specified threshold and that are of a particular type as relevant to the web resource that is being presented to the user in the web browser.

25. The system of claim 24, wherein the particular type is a news article, video, or image.

28. The system of claim 21, the operations further comprising:

receiving data identifying the web resource that is being presented to the user in the web browser from a web browser add-on executing on a client device; and

presenting, in a user interface element instantiated by the web browser add-on, links to two or more of the other web resources, wherein, on the user interface element, the links to the two or more of the other web resources are visually segregated according to category.

30. The system of claim 21, the operations further comprising:

determining that the web resource that is being presented to the user in the web browser is of a particular type; and

modifying the links that are included in the user interface element that is provided for display over the web resource that is being presented to the user in the web browser to include at least one link to one of the other web resources that has been categorized into a category corresponding to the particular type.

35. The system of claim 23, wherein increasing the respective scores for the one or more identified web resources further comprises:

determining, for each of the one or more identified web resources, whether an identified web resource contains a particular type of content; and

increasing the respective score for the identified web resource if the identified web resource contains the particular type of content.

39. The system of claim 21, wherein providing, for display over the web resource that is being presented to the user in the web browser, the user interface element including links to two or more of the other web resources, wherein, on the user interface element, the links to the two or more of the other web resources are visually segregated according to category comprises:

providing, in the user interface element that is provided for display over the web resource that is being presented to the user in the web browser, links to one or more of the other web resources that are categorized into a particular category that are visually separate from links to another one or more of the other web resources that are categorized into one or more other categories.

22. (canceled)

26-27. -27. (canceled)

29. (canceled)

32. (canceled)

34. (canceled)

36. (canceled)