DISPLAY OF USER SELECTED ADVERTISING CONTENT IN A DIGITAL ENVIRONMENT

• US 20160027053A1
• Filed: 10/05/2015
• Published: 01/28/2016
• Est. Priority Date: 02/09/2001
• Status: Abandoned Application

• Current Assignee: Sony Interactive Entertainment America LLC (Sony Group Corp.)
• Original Assignee: Sony Computer Entertainment America LLC (Sony Group Corp.)
• Inventors: Van Datta, Glen, Poulin, Marty
• Application Number:
  US14/875,682
• Publication Number:
  US 20160027053A1
• Time in Patent Office: Days
• US Class Current: 1/1
• CPC Class Codes: A63F 13/46 Computing the game score
• CPC Class Codes: A63F 13/50 Controlling the output signals based on the game progress
• CPC Class Codes: A63F 13/5258 by dynamically adapting the position of the virtual camera to keep a game object or game character in its viewing frustum, e.g. for tracking a character or a ball
• CPC Class Codes: A63F 13/61 using advertising information
• CPC Class Codes: A63F 13/803 Driving vehicles or craft, e.g. cars, airplanes, ships, robots or tanks
• CPC Class Codes: A63F 2300/535 for monitoring, e.g. of user parameters, terminal parameters, application parameters, network parameters
• CPC Class Codes: A63F 2300/5506 using advertisements
• CPC Class Codes: A63F 2300/61 Score computation
• CPC Class Codes: A63F 2300/8017 Driving on land or water; Flying
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0244 Optimization
• CPC Class Codes: G06Q 30/0246 Traffic
• CPC Class Codes: G06Q 30/0251 Targeted advertisements
• CPC Class Codes: G06Q 30/0257 User requested
• CPC Class Codes: G06Q 30/0261 based on user location
• CPC Class Codes: G06Q 30/0273 Determination of fees for advertising
• CPC Class Codes: G06Q 30/0276 Advertisement creation
• CPC Class Codes: G06Q 30/0277 Online advertisement
• CPC Class Codes: H04N 21/25841 involving the geographical location of the client retrieval from the Internet by querying based on geographical locations G06F16/9537; arrangements for identifying locations of receiving stations in broadcast systems H04H60/51; location of the user terminal in data switching networks H04L67/52; services making use of the location of users or terminals in wireless networks H04W4/02; locating users or terminals in wireless networks H04W64/00
• CPC Class Codes: H04N 21/44012 involving rendering scenes according to scene graphs, e.g. MPEG-4 scene graphs
• CPC Class Codes: H04N 21/4532 : involving end-user characteristics, e.g. viewer profile, preferences monitoring of user activities for profile generation for accessing a video database G06F16/739; user profiles in network data switching protocols H04L67/306; processing of user preferences or user profiles in wireless networks H04W8/18
• CPC Class Codes: H04N 21/47205 : for manipulating displayed content, e.g. interacting with MPEG-4 objects, editing locally
• CPC Class Codes: H04N 21/4781 : Games
• CPC Class Codes: H04N 21/47815 : Electronic shopping payment schemes, payment architectures or payment protocols for electronic shopping systems G06Q20/12
• CPC Class Codes: H04N 21/4825 : using a list of items to be played back in a given order, e.g. playlists
• CPC Class Codes: H04N 21/6125 : involving transmission via Internet transmission by internet of broadcast information H04H60/82
• CPC Class Codes: H04N 21/812 : involving advertisement data advertising per se G06Q30/02
• CPC Class Codes: H04N 21/8453 : by locking or enabling a set of features, e.g. optional functionalities in an executable program
• CPC Class Codes: H04N 21/8583 : by creating hot-spots
• CPC Class Codes: H04N 7/173 : with two-way working, e.g. subscriber sending a programme selection signal

Abstract

A system and method for placing an advertisement in a digital environment based upon a user'"'"'s choice, subject to certain predetermined parameters, is disclosed. Through the method, a user is assigned a rating based upon, for example, his performance in a game. A list of advertisements which correspond to that rating is displayed to the user, who may then select a desired advertisement from the list. The selected advertisement is then displayed in the digital environment. Reports may be generated based upon the advertisements selected and the number of selections and/or impressions (e.g., uses or viewings) by the user, which may be sent to advertisers.

Claims

1. A method for displaying an advertisement in a digital environment, the method comprising:

maintaining a plurality of advertisements in memory;

maintaining a list of advertisements available to a user in memory, the user having achieved a first user rating based on previous interaction associated with the digital environment, wherein the maintained list includes;

a first group of advertisements associated with the first user rating, and

one or more other groups of advertisements, the one or more other groups each associated with a user rating lower than the first user rating; and

executing instructions stored in a computer-readable storage medium, wherein execution of the instructions by a processor;

displays for selection at a client device at least one identifier associated with at least one advertisement, wherein the advertisement is of a group associated with the first user rating or with a user rating lower than the first user rating, and

displays the at least one associated advertisement based on received selection input from the user.

2. The method of claim 1, wherein the first user rating is based on at least performance of a task by the user in the digital environment.

3. The method of claim 2, wherein the performance of the task by the user includes achieving one or more objectives of the task in a gaming environment.

4. The method of claim 1, further comprising adding the selected advertisement to a list of advertisements that have been displayed.

5. The method of claim 4, wherein the list of displayed advertisements includes an indication of a number of times each advertisement is selected by the user for display, the list being reported to an advertiser.

6. The method of claim 1, further comprising displaying a default advertisement when the user has no user rating or has made no selection.

7. The method of claim 1, wherein the digital environment is a video game.

8. A system for displaying an advertisement in a digital environment, the system comprising:

a memory configured to maintain;

a plurality of advertisements, and

a list of advertisements available to a user, the user having achieved a first user rating based on previous interaction associated with the digital environment, wherein the maintained list includes;

a first group of advertisements associated with the first user rating, and

one or more other groups of advertisements, the one or more other groups each associated with a user rating lower than the first user rating; and

a processor for executing instructions stored in a computer-readable storage medium, wherein execution of the instructions by the processor;

displays for selection at a client device at least one identifier associated with at least one advertisement, wherein the advertisement is of a group associated with the first user rating or with a user rating lower than the first user rating, and

displays the at least one associated advertisement based on received selection input from the user.

9. The system of claim 8, wherein the first user rating is based on at least performance of a task by the user in the digital environment.

10. The system of claim 9, wherein the performance of the task by the user includes achieving one or more objectives of the task in a gaming environment.

11. The system of claim 8, wherein the processor adds the selected advertisement to a list of advertisements that have been displayed.

12. The system of claim 11, wherein the list of displayed advertisements includes an indication of a number of times each advertisement is selected by the user for display, the list being reported to an advertiser.

13. The system of claim 8, wherein the processor displays a default advertisement when the user has no user rating or has made no selection.

14. The system of claim 8, wherein the digital environment is a video game.

15. A non-transitory computer-readable storage medium, having embodied thereon a program executable by a processor to perform a method for displaying an advertisement in a digital environment, the method comprising:

maintaining a plurality of advertisements;

maintaining a list of advertisements available to a user, the user having achieved a first user rating based on previous interaction associated with the digital environment, wherein the maintained list includes;

a first group of advertisements associated with the first user rating, and

one or more other groups of advertisements, the one or more other groups each associated with a user rating lower than the first user rating;

displaying for selection at a client device at least one identifier associated with at least one advertisement, wherein the advertisement is of a group associated with the first user rating or with a user rating lower than the first user rating; and

displaying the at least one associated advertisement based on received selection input from the user.

16. The non-transitory computer-readable storage medium of claim 15, wherein the first user rating is based on at least performance of a task by the user in the digital environment.

17. The non-transitory computer-readable storage medium of claim 16, wherein the performance of the task by the user includes achieving one or more objectives of the task in a gaming environment.

18. The non-transitory computer-readable storage medium of claim 15, the method further comprising displaying a default advertisement when the user has no user rating or has made no selection.

19. The non-transitory computer-readable storage medium of claim 15, wherein the processor adds the selected advertisement to a list of advertisements that have been displayed.

20. The non-transitory computer-readable storage medium of claim 19, wherein the list of displayed advertisements includes an indication of a number of times each advertisement is selected by the user for display, the list being reported to an advertiser.