DISSEMINATION OF ADS VIA POINT OF SALE TERMINALS OVER A COMMUNICATIONS NETWORK
First Claim
1. A method on a server for disseminating ads over a communications network, comprising:
- a) transmitting, over the communications network, a plurality of ads to a plurality of terminals, wherein each of the plurality of terminals is associated with a unique terminal identifier, and wherein each of the plurality of ads is associated with a unique ad identifier;
b) receiving, over the communications network, a data packet from a particular one of the plurality of terminals at the direction of a consumer, wherein the data packet includes the consumer'"'"'s telephone number, a unique ad identifier for a particular one of the plurality of ads and a unique terminal identifier for the particular one of the plurality of terminals;
c) generating a record including the consumer'"'"'s telephone number, the unique ad identifier and the unique terminal identifier, and further including a unique record identifier and a timestamp, and storing said record in a connected database;
d) generating a message associated with the particular one of the plurality of ads, wherein the message includes alphanumeric data, the unique record identifier and a link configured to transmit a request including the unique record identifier to the server when activated;
e) transmitting, over the communications network, to a text message gateway a request to send a text message, wherein the request includes the message and the consumer'"'"'s telephone number;
f) receiving, over the communications network, at the direction of a consumer, a request including the unique record identifier from the consumer'"'"'s mobile device identified by the consumer'"'"'s telephone number;
g) accessing, in the connected database, the record using the unique record identifier, and reading data in the record;
h) generating a custom page based on the data from the record, wherein content of the custom page corresponds to the particular one of the plurality of ads; and
i) transmitting, over the communications network, the custom page to the consumer'"'"'s mobile device identified by the consumer'"'"'s telephone number.
1 Assignment
0 Petitions
Accused Products
Abstract
A method for disseminating ads over a communications network is disclosed. The method includes transmitting a plurality of ads to a plurality of terminals, receiving from a terminal a consumer'"'"'s telephone number/email address/social network handle, a unique ad identifier for a particular ad and a unique terminal identifier, generating and storing a record including the consumer'"'"'s telephone number/email address/social network handle, the unique ad identifier and the unique terminal identifier, generating a message associated with the particular ad, transmitting to a text message gateway/email server/social network a request to send a message to the consumer'"'"'s telephone number/email address/social network handle, receiving a request from the consumer'"'"'s mobile device, accessing the record using the unique record identifier, generating a custom page based on the data from the record, and transmitting the custom page to the consumer'"'"'s mobile device.
10 Citations
19 Claims
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1. A method on a server for disseminating ads over a communications network, comprising:
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a) transmitting, over the communications network, a plurality of ads to a plurality of terminals, wherein each of the plurality of terminals is associated with a unique terminal identifier, and wherein each of the plurality of ads is associated with a unique ad identifier; b) receiving, over the communications network, a data packet from a particular one of the plurality of terminals at the direction of a consumer, wherein the data packet includes the consumer'"'"'s telephone number, a unique ad identifier for a particular one of the plurality of ads and a unique terminal identifier for the particular one of the plurality of terminals; c) generating a record including the consumer'"'"'s telephone number, the unique ad identifier and the unique terminal identifier, and further including a unique record identifier and a timestamp, and storing said record in a connected database; d) generating a message associated with the particular one of the plurality of ads, wherein the message includes alphanumeric data, the unique record identifier and a link configured to transmit a request including the unique record identifier to the server when activated; e) transmitting, over the communications network, to a text message gateway a request to send a text message, wherein the request includes the message and the consumer'"'"'s telephone number; f) receiving, over the communications network, at the direction of a consumer, a request including the unique record identifier from the consumer'"'"'s mobile device identified by the consumer'"'"'s telephone number; g) accessing, in the connected database, the record using the unique record identifier, and reading data in the record; h) generating a custom page based on the data from the record, wherein content of the custom page corresponds to the particular one of the plurality of ads; and i) transmitting, over the communications network, the custom page to the consumer'"'"'s mobile device identified by the consumer'"'"'s telephone number. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 18)
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13. A server for disseminating ads over a communications network, the server comprising:
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a database for storing activity records; a network interface device communicatively coupled with the communications network; and a processor communicatively coupled with the network interface device, the processor configured for; a) transmitting, over the communications network, a plurality of ads to a plurality of terminals, wherein each of the plurality of terminals is associated with a unique terminal identifier, and wherein each of the plurality of ads is associated with a unique ad identifier; b) receiving, over the communications network, a data packet from a particular one of the plurality of terminals at the direction of a consumer, wherein the data packet includes the consumer'"'"'s telephone number, a unique ad identifier for a particular one of the plurality of ads and a unique terminal identifier for the particular one of the plurality of terminals; c) generating an activity record including the consumer'"'"'s telephone number, the unique ad identifier and the unique terminal identifier, and further including a unique record identifier and a timestamp, and storing said activity record in the database; d) generating a message associated with the particular one of the plurality of ads, wherein the message includes alphanumeric data, the unique record identifier and a link configured to transmit a request including the unique record identifier to the server when activated; e) transmitting, over the communications network, to a text message gateway a request to send a text message, wherein the request includes the message and the consumer'"'"'s telephone number; f) receiving, over the communications network, at the direction of a consumer, a request including the unique record identifier from the consumer'"'"'s mobile device identified by the consumer'"'"'s telephone number; g) accessing, in the connected database, the activity record using the unique record identifier, and reading data in the record; h) generating a custom page based on the data from the activity record, wherein content of the custom page corresponds to the particular one of the plurality of ads; and i) transmitting, over the communications network, the custom page to the consumer'"'"'s mobile device identified by the consumer'"'"'s telephone number. - View Dependent Claims (14, 15, 16, 17)
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19. A computer readable storage medium storing executable instructions, which, when executed by a computer device, cause the computing device to perform a method for disseminating ads over a communications network, the method comprising:
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a) transmitting, over the communications network, a plurality of ads to a plurality of terminals, wherein each of the plurality of terminals is associated with a unique terminal identifier, and wherein each of the plurality of ads is associated with a unique ad identifier; b) receiving, over the communications network, a data packet from a particular one of the plurality of terminals at the direction of a consumer, wherein the data packet includes the consumer'"'"'s telephone number, a unique ad identifier for a particular one of the plurality of ads and a unique terminal identifier for the particular one of the plurality of terminals; c) generating a record including the consumer'"'"'s telephone number, the unique ad identifier and the unique terminal identifier, and further including a unique record identifier and a timestamp, and storing said record in a connected database; d) generating a message associated with the particular one of the plurality of ads, wherein the message includes alphanumeric data, the unique record identifier and a link configured to transmit a request including the unique record identifier to the server when activated; e) transmitting, over the communications network, to a text message gateway a request to send a text message, wherein the request includes the message and the consumer'"'"'s telephone number; f) receiving, over the communications network, at the direction of a consumer, a request including the unique record identifier from the consumer'"'"'s mobile device identified by the consumer'"'"'s telephone number; g) accessing, in the connected database, the record using the unique record identifier, and reading data in the record; h) generating a custom page based on the data from the record, wherein content of the custom page corresponds to the particular one of the plurality of ads; and i) transmitting, over the communications network, the custom page to the consumer'"'"'s mobile device identified by the consumer'"'"'s telephone number.
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Specification