SYSTEMS AND METHODS OF INTERACTIVE PRODUCTION MARKETING
First Claim
Patent Images
1. A method of creating broadcast video comprising:
- requesting or receiving programming content over the Internet;
manipulating the programming content with one or more computer processors to create a video broadcast based on input received over the Internet;
promoting products or services by inserting promotional material into the video broadcast based on one or more viewer interests; and
transmitting to a viewer the customized production with the inserted promotional material embedded therein.
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Abstract
A viewer of broadcast media requests or receives programming content including advertising over the Internet. The production system manipulates the programming content including the advertising with one or more computer processors to create a video broadcast based on input received over the Internet. The programming content promotes products or services by inserting advertisements or promotional material into the video broadcast based on one or more user interests. In addition, the production system transmits to the user the customized production with the inserted advertisements and promotional material embedded therein.
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Citations
25 Claims
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1. A method of creating broadcast video comprising:
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requesting or receiving programming content over the Internet; manipulating the programming content with one or more computer processors to create a video broadcast based on input received over the Internet; promoting products or services by inserting promotional material into the video broadcast based on one or more viewer interests; and transmitting to a viewer the customized production with the inserted promotional material embedded therein. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12)
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13. A production system comprising:
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programming content, the programming content stored on at least one or more computer processors associated with a production system; an edit module executing in one or more computer processors that combines portions of the programming content to create a video broadcast based on input received over the Internet at the production system; viewer interest data about one or more viewers wherein the viewer interest data is received over the Internet at the production system; and wherein the production system is configured to promote products or services by digitally inserting promotional material into the video broadcast based on the viewer interest data and wherein the content provider is further configured to deliver to the viewer the video broadcast with the digitally inserted promotional material embedded therein. - View Dependent Claims (14, 15, 16, 17, 18, 20, 21, 22, 23, 24, 25)
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19. The production system of claim 19 wherein the production system is configured to do at least one of the group consisting of:
- tracking the forwarding of the additional video broadcast to other users, and compensating creators of the additional video broadcast.
Specification