INTERACTIVE PRODUCT PLACEMENT SYSTEM AND METHOD THEREFOR

• US 20160029073A1
• Filed: 07/24/2015
• Published: 01/28/2016
• Est. Priority Date: 01/30/2008
• Status: Active Grant

• Current Assignee: AiBUY Holdco, Inc.
• Original Assignee: Cinsay Incorporated
• Inventors: Briggs, Christian, McBurnett, Heath, Galindo, Delfino Jr., Knuth, Freddy
• Granted Patent: US 9,344,754 B2
• Time in Patent Office: Days
• US Class Current: 1/1
• CPC Class Codes: H04N 21/237 Communication with additional data server
• CPC Class Codes: H04N 21/2393 involving handling client requests scheduling or organising the servicing of application requests H04L67/60
• CPC Class Codes: H04N 21/2542 for selling goods, e.g. TV shopping payment schemes, payment architectures or payment protocols for electronic shopping systems G06Q20/12
• CPC Class Codes: H04N 21/26603 for automatically generating descriptors from content, e.g. when it is not made available by its provider, using content analysis techniques
• CPC Class Codes: H04N 21/4316 for displaying supplemental content in a region of the screen, e.g. an advertisement in a separate window
• CPC Class Codes: H04N 21/435 Processing of additional data, e.g. decrypting of additional data, reconstructing software from modules extracted from the transport stream
• CPC Class Codes: H04N 21/44222 Analytics of user selections, e.g. selection of programs or purchase activity monitoring of user selections in data processing systems G06F11/34; arrangements for monitoring the user's behaviour or opinions in broadcast systems H04H60/33
• CPC Class Codes: H04N 21/47205 for manipulating displayed content, e.g. interacting with MPEG-4 objects, editing locally
• CPC Class Codes: H04N 21/47217 for controlling playback functions for recorded or on-demand content, e.g. using progress bars, mode or play-point indicators or bookmarks specific graphical features in visual interfaces H04N21/4312
• CPC Class Codes: H04N 21/4722 for requesting additional data associated with the content
• CPC Class Codes: H04N 21/4725 using interactive regions of the image, e.g. hot spots details of information retrieval from the Internet by using URLs G06F16/955; processing chained hypermedia data for information retrieval G06F16/94
• CPC Class Codes: H04N 21/47815 Electronic shopping payment schemes, payment architectures or payment protocols for electronic shopping systems G06Q20/12
• CPC Class Codes: H04N 21/812 involving advertisement data advertising per se G06Q30/02
• CPC Class Codes: H04N 21/8133 specifically related to the content, e.g. biography of the actors in a movie, detailed information about an article seen in a video program
• CPC Class Codes: H04N 21/8455 involving pointers to the content, e.g. pointers to the I-frames of the video stream
• CPC Class Codes: H04N 21/8545 for generating interactive applications
• CPC Class Codes: H04N 21/8547 involving timestamps for synchronizing content
• CPC Class Codes: H04N 21/858 Linking data to content, e.g. by linking an URL to a video object, by creating a hotspot

Abstract

A method for presenting advertisements for commercial products in video productions, whereby the commercial product is placed in the video production as an element of the video production. A viewer is enabled to interact with the video production to select the product. Information is then displayed about the selected product; and the viewer is enabled to purchase the selected product.

Claims

1-15. -15. (canceled)

16. A method of advertising, the method comprising:

transmitting code configured to generate a user interface for a video that displays one or more products or services, wherein the user interface is configured to;

display an extracted single frame or series of frames from the video in an overlay over the video during a display of the single frame or series of frames in the video under the overlay such that the extracted single frame or series of frames in the overlay at least partially obscures the single frame or series of frames in the video under the overlay;

display one or more interactive components in the overlay during the display of the extracted single frame or series of frames, wherein the one or more interactive components is related to the one or more products or services; and

allow a user to retrieve further information not previously displayed about the one or more products or services.