INTERACTIVE PRODUCT PLACEMENT SYSTEM AND METHOD THEREFOR
5 Assignments
0 Petitions
Accused Products
Abstract
A method for presenting advertisements for commercial products in video productions, whereby the commercial product is placed in the video production as an element of the video production. A viewer is enabled to interact with the video production to select the product. Information is then displayed about the selected product; and the viewer is enabled to purchase the selected product.
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Citations
16 Claims
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1-15. -15. (canceled)
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16. A method of advertising, the method comprising:
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transmitting code configured to generate a user interface for a video that displays one or more products or services, wherein the user interface is configured to; display an extracted single frame or series of frames from the video in an overlay over the video during a display of the single frame or series of frames in the video under the overlay such that the extracted single frame or series of frames in the overlay at least partially obscures the single frame or series of frames in the video under the overlay; display one or more interactive components in the overlay during the display of the extracted single frame or series of frames, wherein the one or more interactive components is related to the one or more products or services; and allow a user to retrieve further information not previously displayed about the one or more products or services.
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Specification