PERSONAL TRENDS MODULE

• US 20160034592A1
• Filed: 10/12/2015
• Published: 02/04/2016
• Est. Priority Date: 07/24/2013
• Status: Active Grant

• Current Assignee: R2 Solutions LLC (Acacia Research Corporation)
• Original Assignee: Yahoo! Inc. (Apollo Global Management, Inc.)
• Inventors: Rao, Supreeth, Vasudevan, Sudharsan, Mor, Gopal, Shrivastava, Utkarsh
• Granted Patent: US 9,990,436 B2
• Time in Patent Office: Days
• US Class Current: 1/1
• CPC Class Codes: G06F 16/2455 Query execution
• CPC Class Codes: G06F 16/24575 using context
• CPC Class Codes: G06F 16/24578 using ranking
• CPC Class Codes: G06F 16/9535 Search customisation based on user profiles and personalisation
• CPC Class Codes: H04L 51/216 Handling conversation history, e.g. grouping of messages in sessions or threads
• CPC Class Codes: H04L 51/52 for supporting social networking services

Abstract

A system and method for generating a personalized trends module includes steps of: for a given user, producing a social timeline by logging content posted on the given user'"'"'s accounts on social media sites; analyzing the social timeline for recently posted content to derive an interim summary of first trending topics for the given user; receiving from a content personalization platform an in-stream feed of second trending topics based on the user'"'"'s recent on-line activity including page views, queries, and clicks; augmenting the social timeline with the second trending topics from the in-stream feed to produce an interim list of third trending topics; ranking the third trending topics by source category using a frequency index; selecting the highest ranking third trending topics from each source category; and presenting a personalized trends module with positions allocated to the highest ranking third trending topics.

Claims

1. A computer-implemented method, comprising:

receiving an in-stream feed of first trending topics based on on-line activity, of a user, comprising at least one of a page view, a query, or a click;

augmenting a social timeline associated with the user with at least one of the first trending topics to produce a list of second trending topics;

ranking the second trending topics by source category using a frequency index;

selecting a subset of highest ranked second trending topics from a first source category; and

presenting a personalized trends module comprising one or more positions allocated to at least some of the subset of the highest ranked second trending topics.

2. The computer-implemented method of claim 1 further comprising:

producing the social timeline by logging content posted on an account, associated with the user, on a social media site.

3. The computer-implemented method of claim 1 further comprising:

analyzing the social timeline for content to derive a summary of third trending topics for the user.

4. The computer-implemented method of claim 1 further comprising:

presenting an identifier of the user in the personalized trends module.

5. The computer-implemented method of claim 1 further comprising:

performing at least one of the receiving, the augmenting, the ranking, the selecting, or the presenting at one or more periodic intervals.

6. The computer-implemented method of claim 1 further comprising:

allocating a position for a sponsored trending topic in the personalized trends module.

7. The computer-implemented method of claim 1 further comprising:

allocating a position for a global trending topic in the personalized trends module.

8. An information processing system, comprising:

a processor device; and

a memory operably coupled with the processor device, the memory comprising computer-executable instructions causing a computer to perform acts of;

receiving an in-stream feed of first trending topics based on on-line activity of a user;

augmenting a social timeline associated with the user with at least one of the first trending topics to produce a list of second trending topics;

ranking the second trending topics using a frequency index;

selecting a subset of highest ranked second trending topics; and

presenting a personalized trends module comprising one or more positions allocated to at least some of the subset of the highest ranked second trending topics.

9. The information processing system of claim 8 wherein the computer-executable instructions further comprise instructions for:

producing the social timeline by logging content posted on an account, associated with the user, on a social media site.

10. The information processing system of claim 8 wherein the computer-executable instructions further comprise instructions for:

analyzing the social timeline for content to derive a summary of third trending topics for the user.

11. The information processing system of claim 8 wherein the computer-executable instructions further comprise instructions for:

presenting an identifier of the user in the personalized trends module.

12. The information processing system of claim 8 wherein the computer-executable instructions further comprise instructions for:

performing at least one of the receiving, the augmenting, the ranking, the selecting, or the presenting at one or more periodic intervals.

13. The information processing system of claim 8 wherein the computer-executable instructions further comprise instructions for:

allocating a position for a sponsored trending topic in the personalized trends module.

14. The information processing system of claim 8 wherein the computer-executable instructions further comprise instructions for:

allocating a position for a global trending topic in the personalized trends module.

15. A computer program product comprising computer-executable instructions that, when executed, cause a computer to perform acts of:

receiving an in-stream feed of first trending topics based on on-line activity of a user;

augmenting a social timeline associated with the user with at least one of the first trending topics to produce a list of second trending topics;

ranking the second trending topics;

selecting a subset of ranked second trending topics; and

presenting a personalized trends module comprising one or more positions allocated to at least some of the subset of the ranked second trending topics.

16. The computer program product of claim 15 wherein the computer-executable instructions further cause a computer to perform:

producing the social timeline by logging content posted on an account, associated with the user, on a social media site.

17. The computer program product of claim 15 wherein the computer-executable instructions further cause a computer to perform:

analyzing the social timeline for content to derive a summary of third trending topics for the user.

18. The computer program product of claim 15 wherein the computer-executable instructions further cause a computer to perform:

presenting an identifier of the user in the personalized trends module.

19. The computer program product of claim 15 wherein the computer-executable instructions further cause a computer to perform:

performing at least one of the receiving, the augmenting, the ranking, the selecting, or the presenting at one or more periodic intervals.

20. The computer program product of claim 15 wherein the computer-executable instructions further cause a computer to perform at least one of:

allocating a position for a sponsored trending topic in the personalized trends module;

or

allocating a position for a global trending topic in the personalized trends module.