SYSTEMS AND METHODS FOR IDENTIFYING AND ANALYZING INTERNET USERS
First Claim
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1. A server system comprising:
- a network interface that receives product, service, or customer data from a client, receives a query from the client, and returns a report of social profiles to the client;
a memory storing a searchable social profile datastore having one or more social profiles;
a processor running an API, a crawler module, a parser, an analysis module, and a scoring module,the API receives the product, service, or customer data from the client via the network interface, receives a query from the client via the network interface, and returns a report of social profiles to the client in response to the query via the network interface,the crawler module collects content and raw data from the Internet based on the product, service, or customer data,the parser parses the content and raw data into terms,the analysis module computes one or more of the following for each term;
a reach value and an impact value, andthe scoring module;
computes scores for one or more social profiles for each term based on the one or more of the reach value and the impact value; and
adds to or updates the one or more social profiles with the scores,wherein the reach value represents a number of relationships between a user and other users as well as a quality of those relationships, andwherein the impact value represents a number and quality of actions taken in response to a user'"'"'s publication of content on the Internet.
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Abstract
This disclosure describes systems, methods, and apparatus for generating reports enhancing an understanding of Internet users based on their generated content and actions taken by others in response to the generated content.
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Citations
20 Claims
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1. A server system comprising:
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a network interface that receives product, service, or customer data from a client, receives a query from the client, and returns a report of social profiles to the client; a memory storing a searchable social profile datastore having one or more social profiles; a processor running an API, a crawler module, a parser, an analysis module, and a scoring module, the API receives the product, service, or customer data from the client via the network interface, receives a query from the client via the network interface, and returns a report of social profiles to the client in response to the query via the network interface, the crawler module collects content and raw data from the Internet based on the product, service, or customer data, the parser parses the content and raw data into terms, the analysis module computes one or more of the following for each term;
a reach value and an impact value, andthe scoring module; computes scores for one or more social profiles for each term based on the one or more of the reach value and the impact value; and adds to or updates the one or more social profiles with the scores, wherein the reach value represents a number of relationships between a user and other users as well as a quality of those relationships, and wherein the impact value represents a number and quality of actions taken in response to a user'"'"'s publication of content on the Internet. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13)
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14. A server system comprising:
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a network interface that receives product, service, or customer data from a client, receives a query from the client, and returns a report of social profiles to the client; a memory storing a searchable social profile datastore having one or more social profiles; a processor running an API, a crawler module, a parser, an analysis module, and a scoring module, the API receives the product, service, or customer data from the client via the network interface, receives a query from the client via the network interface, and returns a report of social profiles to the client in response to the query via the interface, the crawler module collects content and raw data from the Internet based on the product, service, or customer data, the parser parses the content and raw data into terms, the analysis module computes one or more of the following for each term;
a reach value and a relevance value, andthe scoring module; computes scores for one or more social profiles for each term based on the one or more of the reach value and the relevance value; and adds to or updates the one or more social profiles with the scores, wherein the relevance value represents a quantity of content generated over a period of time that is germane to one of the terms and how relevant the content is to the one of the terms. - View Dependent Claims (15, 16)
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17. A server system comprising:
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a network interface that receives product, service, or customer data from a client, receives a query from the client, and returns a report of social profiles to the client; a memory storing a searchable social profile datastore having one or more social profiles; a processor running an API, a crawler module, a parser, an analysis module, and a scoring module, the API receives the product, service, or customer data from the client via the network interface, receives a query from the client via the network interface, and returns a report of social profiles to the client in response to the query via the interface, the crawler module collects content and raw data from the Internet based on the product, service, or customer data, the parser parses the content and raw data into terms, the analysis module comprises a graph builder module that creates and updates a graph datastore, maps relationships between social profiles in the graph datastore using nodes representing users and edges between nodes representing relationships between the users, and wherein the edges are weighted based on a quality of each relationship, and computes one or more of the following for each term based on quantitative analysis of the graph datastore;
a reach value, a relevance value, and an impact value, andthe scoring module computes scores for one or more social profiles for each term based on one or more of the reach value, relevance value, and impact value, and adds to or updates the one or more social profiles with the scores. - View Dependent Claims (18, 19, 20)
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Specification