DELIVERING OFFERS

• US 20160042392A1
• Filed: 10/22/2015
• Published: 02/11/2016
• Est. Priority Date: 09/20/2012
• Status: Active Grant

• Current Assignee: International Business Machines Corporation
• Original Assignee: International Business Machines Corporation
• Inventors: Dolph, Blaine H., Edwards, Jermaine C., Phalake, Sumier
• Granted Patent: US 9,471,930 B2
• Time in Patent Office: Days
• US Class Current: 1/1
• CPC Class Codes: G06F 16/9577 Optimising the visualization of content, e.g. distillation of HTML documents
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0251 Targeted advertisements
• CPC Class Codes: G06Q 30/0255 based on user history
• CPC Class Codes: G06Q 30/0277 Online advertisement
• CPC Class Codes: H04L 63/0428 wherein the data content is protected, e.g. by encrypting or encapsulating the payload
• CPC Class Codes: H04L 67/02 based on web technology, e.g. hypertext transfer protocol [HTTP]
• CPC Class Codes: H04L 67/306 User profiles

Abstract

A method and system for delivering offers is provided. The method includes enabling for a user via a device, a Web browser and an associated URL. A processor determines a manufacturer and model of the device and that the device is associated with a shared device list. A user agent receives the manufacturer and model of the device and the processor transmits the user agent, the manufacturer and model of the device, and the associated URL. The manufacturer and model of the hardware device is extracted from the user agent and a rules engine is evaluated with respect to the manufacturer and model of the device. Specified content associated with the device is determined based on results of the evaluation. The specified content is transmitted to the Web browser.

Claims

1. A method comprising:

determining, by a computer processor of a computing system executing a content adaption browser plug-in of a Web browser and an associated Universal Resource Locator (URL), that a hardware device comprises an authorized available device in a shared device list;

determining, by said computer processor, a manufacturer and model of said hardware device;

encrypting, by said computer processor, the determined manufacturer and model of said hardware device;

generating, by said computer processor, a hash obscuring a Media Access Control (MAC) address and key shipped with said hardware device;

transmitting to a content adaption engine, by said computer processor executing said Web browser, a user agent, said encrypted manufacturer and model of said hardware device, and said associated URL;

decrypting, by said computer processor said encrypted manufacturer and model of said hardware device;

evaluating, by said computer processor executing said content adaption engine, a rules engine with respect to said manufacturer and model of said hardware device with respect to Websites visited by said hardware device;

determining based on results of said evaluating, by said computer processor executing said content adaption engine, targeted advertisements and offers related to said hardware device; and

transmitting, by said computer processor, said targeted advertisements and offers to said Web browser.

2. The method of claim 1, wherein said user agent is associated with a Hypertext Transfer Protocol (HTTP) header of said Web browser.

3. The method of claim 1, wherein said rules engine comprises rules associated with specific types of content with respect to specific types of hardware devices.

4. The method of claim 1, wherein said targeted advertisements and offers are associated with hardware portions of said hardware device.

5. The method of claim 1, wherein said targeted advertisements and offers are associated with said manufacturer and model of said hardware device.

6. A computer program product, comprising a computer readable hardware storage device storing a computer readable program code, said computer readable program code comprising an algorithm that when executed by a computer processor of computing system implements a method, said method comprising:

determining, by said computer processor executing a content adaption browser plug-in of a Web browser and an associated Universal Resource Locator (URL), that a hardware device comprises an authorized available device in a shared device list;

determining, by said computer processor, a manufacturer and model of said hardware device;

encrypting, by said computer processor, the determined manufacturer and model of said hardware device;

generating, by said computer processor, a hash obscuring a Media Access Control (MAC) address and key shipped with said hardware device;

transmitting to a content adaption engine, by said computer processor executing said Web browser, a user agent, said encrypted manufacturer and model of said hardware device, and said associated URL;

decrypting, by said computer processor said encrypted manufacturer and model of said hardware device;

evaluating, by said computer processor executing said content adaption engine, a rules engine with respect to said manufacturer and model of said hardware device with respect to Websites visited by said hardware device;

determining based on results of said evaluating, by said computer processor executing said content adaption engine, targeted advertisements and offers related to said hardware device; and

transmitting, by said computer processor, said targeted advertisements and offers to said Web browser.

7. The computer program product of claim 6, wherein said user agent is associated with a Hypertext Transfer Protocol (HTTP) header of said Web browser.

8. The computer program product of claim 6, wherein said rules engine comprises rules associated with specific types of content with respect to specific types of hardware devices.

9. The computer program product of claim 6, wherein said targeted advertisements and offers are associated with hardware portions of said hardware device.

10. The computer program product of claim 6, wherein said targeted advertisements and offers are associated with said manufacturer and model of said hardware device.

11. A computer system comprising a computer processor coupled to a computer-readable memory unit, said memory unit comprising instructions that when executed by the computer processor implements a method comprising:

determining, by said computer processor executing a content adaption browser plug-in of a Web browser and an associated Universal Resource Locator (URL), that a hardware device comprises an authorized available device in a shared device list;

determining, by said computer processor, a manufacturer and model of said hardware device;

encrypting, by said computer processor, the determined manufacturer and model of said hardware device;

generating, by said computer processor, a hash obscuring a Media Access Control (MAC) address and key shipped with said hardware device;

transmitting to a content adaption engine, by said computer processor executing said Web browser, a user agent, said encrypted manufacturer and model of said hardware device, and said associated URL;

decrypting, by said computer processor said encrypted manufacturer and model of said hardware device;

evaluating, by said computer processor executing said content adaption engine, a rules engine with respect to said manufacturer and model of said hardware device with respect to Websites visited by said hardware device;

determining based on results of said evaluating, by said computer processor executing said content adaption engine, targeted advertisements and offers related to said hardware device; and

transmitting, by said computer processor, said targeted advertisements and offers to said Web browser.

12. The computer system of claim 11, wherein said user agent is associated with a Hypertext Transfer Protocol (HTTP) header of said Web browser.

13. The computer system of claim 11, wherein said rules engine comprises rules associated with specific types of content with respect to specific types of hardware devices. wherein said user agent is associated with a Hypertext Transfer Protocol (HTTP) header of said Web browser.

14. The computer system of claim 11, wherein said targeted advertisements and offers are associated with hardware portions of said hardware device.

15. The computer system of claim 11, wherein said targeted advertisements and offers are associated with said manufacturer and model of said hardware device.