Socially Augmented Browsing of a Website

• US 20160044119A1
• Filed: 08/07/2015
• Published: 02/11/2016
• Est. Priority Date: 08/08/2014
• Status: Active Grant

• Current Assignee: Evergage, Inc. (Salesforce.com, Inc.)
• Original Assignee: Evergage, Inc. (Salesforce.com, Inc.)
• Inventors: Wirth, Karl, Hinkle, Greg, Phelan, Chris
• Granted Patent: US 9,871,877 B2
• Time in Patent Office: Days
• US Class Current: 1/1
• CPC Class Codes: G06F 16/00 Information retrieval; Database structures therefor; File system structures therefor
• CPC Class Codes: G06Q 30/0269 based on user profile or attribute
• CPC Class Codes: G06Q 50/01 Social networking
• CPC Class Codes: H04L 67/02 based on web technology, e.g. hypertext transfer protocol [HTTP]
• CPC Class Codes: H04L 67/535 Tracking the activity of the user network monitoring arrangements H04L43/00; recording of computer activity G06F11/34

Abstract

A computer system enables users of an Internet application (such as a web site or a mobile application) to specify that they wish to be members of one or more groups. The computer system provides the user with information about activities performed by other users who are members of the same group as the user. For example, the computer system may inform a user of the web pages currently being viewed and/or recently viewed by other users who are members of the same group(s) as the user. Examples of other information that the computer system may inform the user about include amount of time spent by other users in the same group on particular web pages, content shared by those users, and products purchased by those users. Groups may be created by the users themselves and/or by the administrators of the Internet application.

Claims

1. A method performed by at least one computer processor executing computer program instructions stored on at least one non-transitory computer-readable medium, the method comprising:

(A) receiving, from a particular user, an input selecting a group of users from among all users of an Internet application;

(B) adding the particular user to the group of users;

(C) tracking online behavior of the group of users, including the particular user, in connection with the Internet application; and

(D) displaying, to the particular user, information representing the tracked online behavior of the group of users,

wherein said information representing the tracked online behavior of the group of users does not include information representing tracked online behavior of users outside of the group of users.

2. The method of claim 1, wherein said group of users is persistent beyond a session.

3. The method of claim 1, further comprising:

(E) repeating step (C) so as to update said information representing the tracked online behavior of the group of users.

4. The method of claim 3, wherein (E) is performed in real-time or substantially real-time.

5. The method of claim 3, wherein said information representing the tracked online behavior of the group of users is for a particular time period.

6. The method of claim 1, wherein the input selecting a group of users is an explicit input that represents an explicit interest of the user in joining the group of users.

7. The method of claim 1, wherein the input selecting the group of users is not an implicit categorization of said particular user as selecting the group of users.

8. The method of claim 1, wherein (C) further comprises:

(C)(1) tracking online behavior of the group of users, including the particular user, in connection with another Internet application.

9. The method of claim 8, wherein said information representing the tracked online behavior of the group of users does not include information representing the tracked online behavior of the group of users in connection with the another Internet application.

10. The method of claim 1, wherein (A) further comprises:

(A)(1) creating said group of users based on said input selecting said group of users.

11. The method of claim 1, wherein the group comprises a single member.

12. The method of claim 1, wherein the group comprises two or more members.

13. The method of claim 1, wherein said group of users relates to one or more of a subject matter topic and an entity.

14. The method of claim 1, wherein the Internet application comprises a web-based application.

15. The method of claim 14, wherein the web-based application comprises a website.

16. The method of claim 1, wherein the tracked online behavior of the group of users comprises one or more of content viewed, purchases, shares, and ratings.

17. The method of claim 1, wherein (C) comprises:

(C)(1) storing as first data representing the tracked online behavior of the group of users, a product or content identifier for a product or a content item;

(C)(2) storing as second data representing the tracked online behavior of the group of users, interactions with the Internet application with respect to the product or the content item.

18. The method of claim 17, wherein the product or content identifier comprises a URL or data identifying the product.

19. The method of claim 17, wherein the interactions with the Internet application with respect to the product or the content item comprise one or more of viewing additional details about the product or content item, sharing the product or content item, adding the product or content item to an online shopping cart, rating/reviewing the product or content item, and purchasing the product or content item.

20. A system comprising at least one non-transitory computer-readable medium having stored thereon computer program instructions executable by at least one computer processor to perform a method, the method comprising:

(A) receiving, from a particular user, an input selecting a group of users from among all users of an Internet application;

(B) adding the particular user to the group of users;

(C) tracking online behavior of the group of users, including the particular user, in connection with the Internet application; and

(D) displaying, to the particular user, information representing the tracked online behavior of the group of users,

wherein said information representing the tracked online behavior of the group of users does not include information representing tracked online behavior of users outside of the group of users.

21. The system of claim 20, wherein said group of users is persistent beyond a session.

22. The system of claim 20, wherein the method further comprises:

(E) repeating step (C) so as to update said information representing the tracked online behavior of the group of users.

23. The system of claim 22, wherein (E) is performed in real-time or substantially real-time.

24. The system of claim 22, wherein said information representing the tracked online behavior of the group of users is for a particular time period.

25. The system of claim 20, wherein the input selecting a group of users is an explicit input that represents an explicit interest of the user in joining the group of users.

26. The system of claim 20, wherein the input selecting the group of users is not an implicit categorization of said particular user as selecting the group of users.

27. The method of claim 20, wherein (C) further comprises:

(C)(1) tracking online behavior of the group of users, including the particular user, in connection with another Internet application.

28. The system of claim 27, wherein said information representing the tracked online behavior of the group of users does not include information representing the tracked online behavior of the group of users in connection with the another Internet application.

29. The system of claim 20, wherein (A) further comprises:

(A)(1) creating said group of users based on said input selecting said group of users.

30. The system of claim 20, wherein the group comprises a single member.

31. The system of claim 20, wherein the group comprises two or more members.

32. The system of claim 20, wherein said group of users relates to one or more of a subject matter topic and an entity.

33. The system of claim 20, wherein the Internet application comprises a web-based application.

34. The system of claim 33, wherein the web-based application comprises a website.

35. The system of claim 34, wherein the tracked online behavior of the group of users comprises one or more of content viewed, purchases, shares, and ratings.

36. The system of claim 20, wherein (C) comprises:

(C)(1) storing as first data representing the tracked online behavior of the group of users, a product or content identifier for a product or a content item;

(C)(2) storing as second data representing the tracked online behavior of the group of users, interactions with the Internet application with respect to the product or the content item.

37. The system of claim 36, wherein the product or content identifier comprises a URL or data identifying the product.

38. The system of claim 36, wherein the interactions with the Internet application with respect to the product or the content item comprise one or more of viewing additional details about the product or content item, sharing the product or content item, adding the product or content item to an online shopping cart, rating/reviewing the product or content item, and purchasing the product or content item.