MOBILE APPLICATION ANALYTICS FRAMEWORK

• US 20160048848A1
• Filed: 08/15/2014
• Published: 02/18/2016
• Est. Priority Date: 08/15/2014
• Status: Active Grant

• Current Assignee: International Business Machines Corporation
• Original Assignee: International Business Machines Corporation
• Inventors: DIGGS, Melanie R., WHITE, Terrence E.
• Granted Patent: US 10,909,552 B2
• Time in Patent Office: Days
• US Class Current: 1/1
• CPC Class Codes: G06F 16/9535 Search customisation based on user profiles and personalisation
• CPC Class Codes: G06Q 30/0201 Market modelling; Market analysis; Collecting market data
• CPC Class Codes: H04L 67/535 Tracking the activity of the user network monitoring arrangements H04L43/00; recording of computer activity G06F11/34

Abstract

Approaches are provided for collecting and distributing topical data. An approach includes collecting topical data from one or more mobile applications on a mobile device. The topical data describes areas of interest of a user based on a way in which the one or more mobile applications are used by the user. The approach further includes normalizing the collected topical data into a list of topics of interest for the user. The approach further includes tagging each topic of interest with a non-hierarchical keyword or term. The approach further includes sending the list of tagged topics of interest to one or more remote servers.

Claims

1. A method implemented in a computer infrastructure having computer executable code tangibly embodied on a computer readable storage medium having programming instructions operable to:

collect topical data from one or more mobile applications on a mobile device, wherein the topical data describes areas of interest of a user based on a way in which the one or more mobile applications are used by the user;

normalize the collected topical data into a list of topics of interest for the user;

tag each topic of interest with a non-hierarchical keyword or term; and

send the list of tagged topics of interest to one or more remote servers.

2. The method of claim 1, wherein the areas of interest of the user are based on preferences, settings, and/or usage patterns in which the user has opted to utilize the one or more mobile applications.

3. The method of claim 1, wherein the non-hierarchical keyword or term is metadata that describes each topic of interest in terms of ownership.

4. The method of claim 3, wherein the non-hierarchical keyword or term is an identifier for the mobile device or the user

5. The method of claim 1, wherein the normalizing the collected topical data includes organizing fields and tables of a relational database to minimize redundancy of the collected topical data.

6. The method of claim 1, wherein the sending the list of tagged topics of interest comprises pushing the list of tagged topics of interest to the one or more remote servers.

7. The method of claim 1, wherein the topical data is generated by the one or more mobile applications, and collected by a separate mobile application on the mobile device.

8. The method of claim 1, wherein a service provider at least one of creates, maintains, deploys and supports the computer infrastructure.

9. The method of claim 1, wherein steps of claim 1 are provided by a service provider on a subscription, advertising, and/or fee basis.

10. A computer program product for collecting and distributing topical data, the computer program product comprising a computer readable storage medium having program instructions embodied therewith, wherein the computer readable storage medium is not a transitory signal per se, and the program instructions are readable by a computing device to cause the computing device to perform a method comprising:

receiving topics of interest collected by one or more mobile devices, wherein the topics of interest describes areas of interest of one or more users based on a way in which one or more mobile applications are used by the one or more users on the one or more mobile devices;

aggregating the topics of interest based on a non-hierarchical keyword or term attached to each topic of interest; and

distributing the topics of interest to one or more analytics clients based at least on the non-hierarchical keyword or term attached to each topic of interest.

11. The computer program product of claim 10, wherein the areas of interest of the user are based on preferences, settings, and/or usage patterns in which the one or more users have opted to utilize the one or more mobile applications.

12. The computer program product of claim 10, wherein the non-hierarchical keyword or term is metadata that describes each topic of interest in terms of ownership.

13. The computer program product of claim 10, wherein the aggregating comprises running one or more program scripts in a data warehouse to create a schema that defines tables, columns, and relationships defined using the non-hierarchical keyword or term, and populate the tables, columns, and relationships with the topics of interest upon receipt.

14. The computer program product of claim 10, wherein the method further comprises receiving a subscription to subscribe against a data collection comprising the topics of interest.

15. The computer program product of claim 14, wherein the distributing the topics of interest to one or more analytics clients is additionally based on the subscription.

16. The computer program product of claim 15, wherein the subscription is received from the one or more users or one or more third parties.

17. The computer program product of claim 16, wherein one or more analytics clients is a device of the one or more users or the one or more third parties.

18. A system comprising:

a CPU, a computer readable memory and a computer readable storage medium;

program instructions to collect topical data from one or more mobile applications on a mobile device, wherein the topical data describes areas of interest of a user based on a way in which the one or more mobile applications are used by the user;

program instructions to normalize the collected topical data into a list of topics of interest for the user;

program instructions to tag each topic of interest with a non-hierarchical keyword or term; and

program instructions to send the list of tagged topics of interest to one or more remote servers,

wherein the program instructions are stored on the computer readable storage medium for execution by the CPU via the computer readable memory.

19. The system of claim 18, wherein the areas of interest of the user are based on preferences, settings, and/or usage patterns in which the user has opted to utilize the one or more mobile applications.

20. The system of claim 18, wherein the non-hierarchical keyword or term is metadata that describes each topic of interest in terms of ownership.