MATCHING CONVERSIONS FROM APPLICATIONS TO SELECTED CONTENT ITEMS

• US 20160050167A1
• Filed: 08/27/2014
• Published: 02/18/2016
• Est. Priority Date: 08/18/2014
• Status: Active Grant

• Current Assignee: Google LLC (Alphabet Inc.)
• Original Assignee: Google Inc. (Alphabet Inc.)
• Inventors: Ramachandran, Vinod Kumar
• Granted Patent: US 10,373,192 B2
• Time in Patent Office: Days
• US Class Current: 1/1
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0242 Determining effectiveness of advertisements
• CPC Class Codes: G06Q 30/0246 Traffic
• CPC Class Codes: G06Q 30/0277 Online advertisement
• CPC Class Codes: H04L 51/046 Interoperability with other network applications or services
• CPC Class Codes: H04L 67/01 Protocols
• CPC Class Codes: H04L 67/535 Tracking the activity of the user network monitoring arrangements H04L43/00; recording of computer activity G06F11/34

Abstract

Matching conversions from within applications on a client device to interactions with content items presented with resources may include receiving first data associated with an interaction with a content item displayed with a resource. The first data includes an application identifier for an application associated with the content item and an account identifier. The matching may also include receiving second data from the client device associated with a conversion using the application. The second data includes the application identifier and a device identifier for the client device. The matching may further include receiving third data from the client device that includes the account identifier and the device identifier. The conversion can be determined as associated with the interaction with the content item displayed with the resource based on matching the second data with the first data based on the third data.

Claims

1. A method comprising:

receiving, by one or more processors, first data from a client device associated with an interaction with a content item displayed with a resource via a web browser of the client device, the first data comprising an application identifier for an application associated with the content item and an account identifier;

receiving, by one or more processors, second data from the client device associated with a conversion using the application, the second data comprising the application identifier and a device identifier for the client device;

receiving, by one or more processors, third data from the client device comprising the account identifier and the device identifier; and

determining, using one or more processors, the conversion is associated with the interaction with the content item displayed with the resource based on matching the second data with the first data based on the third data.

2. The method of claim 1, wherein the first data further comprises a first timestamp and the second data comprises a second timestamp, and wherein determining the conversion is associated with the interaction with the content item displayed with the resource is further based on a difference between the first timestamp and the second timestamp occurring within a predetermined period of time.

3. The method of claim 1 further comprising:

calculating, using one or more processors, a number of application conversions for the third-party based, at least in part, on the conversion determined to be associated with the interaction with the content item.

4. The method of claim 3 further comprising:

calculating, using one or more processors, an estimated total conversion amount based, at least in part, on the calculated number of conversions for the third-party and a login rate.

5. The method of claim 1, wherein the third data is received after receiving the second data associated with the conversion.

6. The method of claim 1, wherein the third data is received substantially concurrently with receiving the second data associated with the conversion.

7. The method of claim 1, wherein the first data from the client device is received responsive to the interaction with the content item.

8. The method of claim 1, wherein the second data further comprises a monetary value associated with the conversion, the method further comprising:

aggregating, using one or more processors, the monetary value associated with the conversion with other monetary values associated with other conversions for the content item.

9. The method of claim 1, wherein the client device is a mobile device and the application is a mobile application.

10. A system comprising:

one or more processors; and

one or more storage devices storing instructions that, when executed by the one or more processors, cause the one or more processors to perform operations comprising;

receiving first data from a client device responsive to an interaction with a content item displayed with a resource displayed on a display of the client device, the first data comprising an application identifier for an application associated with the content item, an account identifier, and a first timestamp;

receiving second data from the client device associated with a conversion using the application, the second data comprising the application identifier, a device identifier for the client device, and a second timestamp;

receiving third data from the client device comprising the account identifier and the device identifier; and

determining the conversion is associated with the interaction with the content item displayed with the resource based on matching the second data with the first data based on the third data and a difference between the first timestamp and the second timestamp occurring within a predetermined period of time.

11. The system of claim 10, wherein the one or more storage devices store instructions that, when executed by the one or more processors, cause the one or more processors to perform operations further comprising:

calculating a number of application conversions for the third-party based, at least in part, on the conversion determined to be associated with the interaction with the content item.

12. The system of claim 11, wherein the one or more storage devices store instructions that, when executed by the one or more processors, cause the one or more processors to perform operations further comprising:

calculating an estimated total conversion amount based, at least in part, on the calculated number of conversions for the third-party and a login rate.

13. The system of claim 12, wherein the login rate is based, at least in part, on a percentage of client devices logged into accounts via a web browser when interacting with content items via the web browser.

14. The system of claim 10, wherein the third data is received responsive to execution of another application and after receiving the second data associated with the conversion.

15. The system of claim 10, wherein the second data further comprises a monetary value associated with the conversion, and wherein the one or more storage devices store instructions that, when executed by the one or more processors, cause the one or more processors to perform operations further comprising:

calculating an average monetary value based, at least in part, on the monetary value associated with the conversion.

16. A non-transitory computer readable storage device storing instructions that, when executed by one or more processors, cause the one or more processors to perform operations comprising:

receiving first data from a mobile device associated with an interaction with a content item displayed with a resource displayed on a display of the mobile device, the first data comprising an application identifier for a mobile application associated with the content item and an account identifier;

receiving second data from the mobile device associated with a conversion using the mobile application, the second data comprising the application identifier and a device identifier for the client device;

receiving third data from the mobile device comprising the account identifier and the device identifier;

determining the conversion is associated with the interaction with the content item displayed with the resource based on matching the second data with the first data based on the third data; and

storing data for the determined conversion associated with the interaction with the content item in a database.

17. The non-transitory computer readable storage device of claim 16, wherein the first data further comprises a first timestamp and the second data comprises a second timestamp, and wherein determining the conversion is associated with the interaction with the content item displayed with the resource is further based on a difference between the first timestamp and the second timestamp occurring within a predetermined period of time.

18. The non-transitory computer readable storage device of claim 17 storing instructions that, when executed by one or more processors, cause the one or more processors to perform operations further comprising:

calculating a number of mobile application conversions for the third-party based, at least in part, on the conversion determined to be associated with the interaction with the content item; and

calculating an estimated total conversion amount based, at least in part, on the calculated number of mobile conversions for the third-party and a login rate.

19. The non-transitory computer readable storage device of claim 18, wherein the login rate is based on a percentage of mobile devices logged into accounts via a web browser when interacting with content items via the web browser and an estimated percentage of mobile devices having one or more applications associated with the accounts.

20. The non-transitory computer readable storage device of claim 17 storing instructions that, when executed by one or more processors, cause the one or more processors to perform operations further comprising:

aggregating the monetary value associated with the conversion with other monetary values associated with other conversions for the content item.