SYSTEMS AND METHODS FOR ESTABLISHING OR MAINTAINING A PERSONALIZED TRUSTED SOCIAL NETWORK

• US 20160050176A1
• Filed: 10/27/2015
• Published: 02/18/2016
• Est. Priority Date: 10/13/2006
• Status: Active Grant

• Current Assignee: X Corp. (f/k/a Twitter, Inc.) (X Holdings Corp.)
• Original Assignee: Yahoo! Inc. (Apollo Global Management, Inc.)
• Inventors: Norton, Kenneth
• Granted Patent: US 9,479,474 B2
• Time in Patent Office: Days
• US Class Current: 1/1
• CPC Class Codes: G06F 16/58 Retrieval characterised by using metadata, e.g. metadata not derived from the content or metadata generated manually
• CPC Class Codes: G06F 16/951 Indexing; Web crawling techniques
• CPC Class Codes: G06F 16/9535 Search customisation based on user profiles and personalisation
• CPC Class Codes: G06F 16/9538 Presentation of query results
• CPC Class Codes: G06F 16/958 Organisation or management of web site content, e.g. publishing, maintaining pages or automatic linking
• CPC Class Codes: G06Q 10/00 Administration; Management
• CPC Class Codes: G06Q 10/10 Office automation; Time management
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 50/01 Social networking
• CPC Class Codes: H04L 51/52 for supporting social networking services
• CPC Class Codes: H04L 63/104 Grouping of entities
• CPC Class Codes: H04L 67/306 User profiles
• CPC Class Codes: H04L 67/535 Tracking the activity of the user network monitoring arrangements H04L43/00; recording of computer activity G06F11/34

Abstract

Automated systems and methods are provided for establishing or maintaining a personalized trusted social network for a community of users, with little or no input from any given user. To establish the personalized trusted social network, one or more trusted sources are identified for a given user. The identified trusted sources are added to a user profile for the given user. Also, identified are any annotations, bookmarks, or the like that the identified trusted sources have associated with any shared content. These annotations provide access to microcontent items that the identified trusted sources have integrated with the shared content to thereby enhance or enrich its context. One or more profiles are constructed or updated to track the associations between the identified trusted sources and their annotations. The profile information can be applied to enhance and personalize search and browsing experiences for the given user.

Claims

1. A method implemented on a machine having at least one processor, storage, and a communication platform connected to a network for establishing or maintaining a personalized trusted social network for a primary user, the method comprising:

monitoring one or more blogs, wherein the one or more blogs provide feeds to at least one blog entry that the primary user is a subscriber and access to microcontent items appended to the at least one blog entry by at least one of a blogger that contributed to the blog entry and a plurality of users other than the blogger;

parsing one or more feeds for the one or more blogs and identifying therefrom the at least one of the blogger and the plurality of other users that appended microcontent items to the at least blog entry that the primary user is a subscriber;

creating a trusted social network based on an association of the at least one of the blogger and the plurality of other users with the primary user; and

providing an annotated search result in response to a query from the primary user, the annotated search result including a reference to at least one microcontent item and at least one link to a blog entry published by the at least one of the blogger and the plurality of other users from the trusted social network.

2. The method of claim 1, wherein creating the trusted social network includes identifying one or more trusted sources for the primary user.

3. The method of claim 1, wherein creating the trusted social network includes identifying the at least one of blogger and the plurality of other users as trusted sources.

4. The method of claim 1, wherein creating the trusted social network includes identifying other subscribers of the at least one blog entry as trusted sources.

5. The method of claim 1, wherein the at least one link to a blog entry is associated with the at least one microcontent item published on the one or more monitored blogs.

6. The method of claim 1, wherein the one or more feeds includes at least one of RSS and ATOM feeds.

7. A machine-readable, non-transitory and tangible medium having data recorded thereon for establishing or maintaining a personalized trusted social network for a primary user, the medium, when read by the machine, causes the machine to perform the following:

monitoring one or more blogs, wherein the one or more blogs provide feeds to at least one blog entry that the primary user is a subscriber and access to microcontent items appended to the at least one blog entry by at least one of a blogger that contributed to the blog entry and a plurality of users other than the blogger;

parsing one or more feeds for the one or more blogs and identifying therefrom the at least one of the blogger and the plurality of other users that appended microcontent items to the at least blog entry that the primary user is a subscriber;

creating a trusted social network based on an association of the at least one of the blogger and the plurality of other users with the primary user; and

providing an annotated search result in response to a query from the primary user, the annotated search result including a reference to at least one microcontent item and at least one link to a blog entry published by the at least one of the blogger and the plurality of other users from the trusted social network.

8. The medium of claim 7, wherein creating the trusted social network includes identifying one or more trusted sources for the primary user.

9. The medium of claim 7, wherein creating the trusted social network includes identifying the at least one of blogger and the plurality of other users as trusted sources.

10. The medium of claim 7, wherein creating the trusted social network includes identifying other subscribers of the at least one blog entry as trusted sources.

11. The medium of claim 7, wherein the at least one link to a blog entry is associated with the at least one microcontent item published on the one or more monitored blogs.

12. The medium of claim 7, wherein the one or more feeds includes at least one of RSS and ATOM feeds.