SYSTEMS AND METHODS FOR DIRECTING ACCESS TO PRODUCTS AND SERVICES

• US 20160055133A1
• Filed: 08/19/2014
• Published: 02/25/2016
• Est. Priority Date: 08/19/2014
• Status: Abandoned Application

• Current Assignee: AdLast, Inc. (Pinterest, Inc.)
• Original Assignee: AdLast, Inc. (Pinterest, Inc.)
• Inventors: Look, Andrew, Bowyer, Greg, Goldstein, Andrew, Isaacson, Joe, Lee, David, Lucas, Jeremy, Milinovich, John, Patel, Manan, Sell, Chris, Shah, Parth, Smith, Nathanael, Sujeeth, Turner, James, Wiggins, Neal
• Application Number:
  US14/463,272
• Publication Number:
  US 20160055133A1
• Time in Patent Office: Days
• US Class Current: 1/1
• CPC Class Codes: G06F 40/134 Hyperlinking
• CPC Class Codes: G06Q 30/00 Commerce

Abstract

In a system for enabling a user to access a product or service, resources for accessing the product or service, such as apps on a user device, are explored in a specified order. A relatively lower priority resource is not explored until it is determined that all higher priority resources are unavailable. Within the content corresponding to an available resource, the user can be readily directed to the portion of the content that is associated with the particular product or service.

Claims

1. A computer implemented method comprising:

receiving at a user device user selection of a resource associated with a particular inventory item and, in response;

attempting a link associated with the resource wherein the link identifies both;

(i) a first application comprising content, the content comprising the particular inventory item, (ii) and a location of the particular inventory item in the content of the first application;

determining that the first application is not installed on the user device;

opening a second application that is configured to install the first application on the user device; and

configuring the user device so that when the first application is executed thereon, the first application will open the location of the particular inventory item associated with the selected resource in a user interface of the first application.

2. The method of claim 1 wherein a resource is a uniform resource locator, a markup language document, a selectable control, or an image.

3. The method of claim 1 wherein an inventory item is a product, a service, an organization, an establishment, or content.

4. The method of claim 1, wherein the second application is configured to transmit to an app store server, an identification of the first application and an indicator of the location of the particular inventory item in the content of the first application.

5. A computer implemented method comprising:

receiving at a user device a resource that is associated with both a particular inventory item and a first application comprising content, the content comprising the particular inventory item associated with the resource;

determining, in response to selection of the resource, that the first application is not installed on the user device;

transmitting an identifier of the user device, an identifier of the first application, and an identifier of the particular inventory item to a server;

receiving and installing the first application on the user device; and

receiving from the server a location of the particular inventory item in content of the first application, whereby when the first application is executed on the user device, the first application will open the location of the particular inventory item associated with the resource in a user interface of the first application.

6. A computer implemented method comprising:

receiving at a server an identifier of a user device, an identifier of an application, and an identifier of a particular inventory item associated with a resource selected by a user, the application comprising content, the content comprising the particular inventory item;

associating the identifier of the application and the identifier of the particular inventory item with the identifier of the user device; and

in response to a request from the application installed on a user device;

determining that the requesting user device corresponds to the received identification of the user device; and

transmitting to the user device a location of the particular inventory item in the content of the application, whereby when the application is executed on the user device, the application will open the location of the particular inventory item associated with the resource selected by the user in a user interface.

7. The method of claim 6, wherein the identifier of the particular inventory item comprises the location of the particular inventory item.

8. The method of claim 6, further comprising determining the location of the particular inventory item based on the identifier of the application and the identifier of the particular inventory item.

9. The method of claim 6, wherein the identifier of the user device comprises at least one of a device identifier and a device fingerprint.