Methods and Apparatus For Serving Relevant Advertisements
2 Assignments
0 Petitions
Accused Products
Abstract
The relevance of advertisements to a user'"'"'s interests is improved. In one implementation, the content of a web page is analyzed to determine a list of one or more topics associated with that web page. An advertisement is considered to be relevant to that web page if it is associated with keywords belonging to the list of one or more topics. One or more of these relevant advertisements may be provided for rendering in conjunction with the web page or related web pages.
2 Citations
38 Claims
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1-19. -19. (canceled)
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20. A computer-implemented method comprising:
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analyzing, by a server system comprising at least one processor on a network, a target document to identify one or more topics corresponding to the target document, the analyzing comprising; a) identifying meta-information associated with the target document; b) supplementing content of the target document based on the meta-information to obtain a revised document; c) applying weights to terms that appear within text of the revised document; and d) selecting the one or more topics corresponding to the target document based on terms having weights that exceed a defined threshold; identifying targeting information for an advertisement; determining, by the server system, whether the advertisement is relevant to the target document by comparing the targeting information for the advertisement to the one or more topics corresponding to the target document; and serving the advertisement based on determining that the advertisement is relevant to the target document. - View Dependent Claims (21, 22, 23, 24, 25, 26, 27)
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28. A computer-implemented method comprising:
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analyzing, by a server system comprising at least one processor on a network, a target document to identify one or more topics corresponding to the target document, the analyzing comprising; a) identifying meta-information associated with the target document; b) supplementing content of the target document based on the meta-information to obtain a revised document; c) applying weights to terms that appear within text of the revised document; and d) selecting the one or more topics corresponding to the target document based on a defined number of terms having the highest weights; identifying targeting information for an advertisement; determining, by the server system, whether the advertisement is relevant to the target document by comparing the targeting information for the advertisement to the one or more topics corresponding to the target document; and serving the advertisement based on determining that the advertisement is relevant to the target document. - View Dependent Claims (29, 30, 31, 32, 33, 34, 35)
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36. A computer-implemented method comprising:
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analyzing, by a server system comprising at least one processor on a network, a target document to identify one or more topics corresponding to the target document, the analyzing comprising; a) identifying meta-information associated with the target document; b) supplementing content of the target document based on the meta-information to obtain a revised document; c) applying weights to terms that appear within text of the revised document, wherein the weights are based on at least one of (A) a frequency with which the term appears in the text of the revised document, and (B) an infrequency with which the term appears across a collection of documents to which the target document belongs; and d) selecting the one or more topics corresponding to the target document based on terms having weights that exceed a defined threshold; identifying targeting information for an advertisement; determining, by the server system, whether the advertisement is relevant to the target document by comparing the targeting information, previously provided by an advertiser for the advertisement, to the one or more topics corresponding to the target document; and serving the advertisement based on determining that the advertisement is relevant to the target document. - View Dependent Claims (37, 38)
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Specification