CONTENT TARGETING TO PARTICULAR INDIVIDUALS BASED ON DEMOGRAPHIC AND PSYCHOGRAPHIC SEGMENTATIONS, UTILIZING THE COMPUTER-IMPLEMENTED METHODS AND SPECIFICALLY PROGRAMMED COMPUTER SYSTEMS FOR PERFORMING THEREOF

• US 20160055539A1
• Filed: 04/20/2015
• Published: 02/25/2016
• Est. Priority Date: 10/10/2012
• Status: Abandoned Application

• Current Assignee: QuikBreak Co.
• Original Assignee: QuikBreak Co.
• Inventors: Margulis, Oran Perry, Margulis, Gil Aaron
• Application Number:
  US14/690,964
• Publication Number:
  US 20160055539A1
• Time in Patent Office: Days
• US Class Current: 1/1
• CPC Class Codes: G06F 16/78 Retrieval characterised by using metadata, e.g. metadata not derived from the content or metadata generated manually
• CPC Class Codes: G06F 16/95 Retrieval from the web
• CPC Class Codes: G06Q 30/0205 Location or geographical consideration
• CPC Class Codes: G06Q 30/0269 based on user profile or attribute
• CPC Class Codes: G06Q 50/01 Social networking

Abstract

In some embodiments, the present invention is directed to a computer-implemented method which includes at least the following steps of requesting a consent to obtain an individual social media profile data; based on the consent, electronically obtaining the individual social media profile data from a social media electronic data source; determining individual specific parameters based on the individual social media profile data; matching the individual specific parameters to at least one segment identifier generated based on a predetermined segmentation of a target population of individuals; based on the matching, associating the at least one segment identifier with the individual social media profile data; and outputting an advertisement to the individual based on the at least one segment identifier associated with the individual social media profile data of such individual.

Claims

1. A method, comprising:

from each individual of a plurality of individuals, requesting, by a specially programmed computer system, utilizing a first specially programmed software application interface, a consent to obtain an individual social media profile data;

based on the consent, electronically obtaining, by the specially programmed computer system, the individual social media profile data for each individual of the plurality of individuals from at least one social media electronic data source;

for each individual from the plurality of individuals, determining, by the specially programmed computer system, at least one individual specific parameter associated with such individual based, at least in part, on the individual social media profile data;

wherein the at least one individual specific parameter associated with each individual is based on;

i) at least one geographic identifier associated with a geographic location where such individual resides,

ii) an age group associated with such individual,

iii) a gender group associated with such individual, or

iv) any combination thereof;

for each individual from the plurality of individuals, matching, by the specially programmed computer system, the at least one individual specific parameter associated with each individual to at least one segment identifier from a plurality of segment identifiers stored in at least one population electronic data source;

wherein the plurality of segment identifiers is generated based on a predetermined segmentation of a target population of individuals;

wherein the predetermined segmentation is based on;

i) postal identifiers associated with a particular geographic locality,

ii) age,

iii) gender,

iv) social affiliation, or

v) any combination thereof;

based on the matching, associating, by the specially programmed computer system, the at least one segment identifier with the individual social media profile data of each individual; and

outputting, by the specially programmed computer system, utilizing a second specially programmed software application interface, at least one advertisement to each individual of the plurality of individuals based on the at least one segment identifier associated with the individual social media profile data of such individual.

2. The method of claim 1, wherein the at least one geographic identifier is a postal zip code.

3. The method of claim 1, wherein the first and the second specially programmed software application interfaces are displayed on a mobile electronic device of each individual.

4. The method of claim 1, wherein the first and the second specially programmed software application interfaces are the same and are displayed on a mobile electronic device of each individual.

5. The method of claim 1, wherein the electronically obtaining of the individual social media profile data for each individual of the plurality of individuals comprises:

electronically and periodically obtaining, by the specially programmed computer system, the individual social media profile data for each individual of the plurality of individuals the individual social media profile data;

for each individual from the plurality of individuals, determining, by the specially programmed computer system, at least one change in the individual social media profile data over a period of time;

for each individual from the plurality of individuals, changing, by the specially programmed computer system, the at least one individual specific parameter associated with such individual based, at least in part, on the at least one change in the individual social media profile data over the period of time;

based on the changing, matching, by the specially programmed computer system, the at least one individual specific parameter associated with each individual to the at least one segment identifier from a plurality of segment identifiers;

outputting, by the specially programmed computer system, at least one advertisement to each individual of the plurality of individuals based on the at least one segment identifier associated with the at least one change in the individual social media profile data of such individual.

6. The method of claim 1, wherein the outputting of the at least one advertisement to each individual of the plurality of individuals is further based on at least one present geographic location of such individual.

7. The method of claim 1, wherein the matching is further based on a similarity ranking.

8. A system, comprising:

at least one specialized computer machine, comprising;

a non-transient memory having at least one region for storing particular computer executable program code; and

at least one processor for executing the particular program code stored in the memory, wherein the particular program code comprises;

code to request, from each individual of a plurality of individuals, utilizing a first specially programmed software application interface, a consent to obtain an individual social media profile data;

code to electronically obtain, based on the consent, the individual social media profile data for each individual of the plurality of individuals from at least one social media electronic data source;

code to determine, for each individual from the plurality of individuals, at least one individual specific parameter associated with such individual based, at least in part, on the individual social media profile data;

wherein the at least one individual specific parameter associated with each individual is based on;

i) at least one geographic identifier associated with a geographic location where such individual resides,

ii) an age group associated with such individual,

iii) a gender group associated with such individual, or

iv) any combination thereof;

code to match, for each individual from the plurality of individuals, the at least one individual specific parameter associated with each individual to at least one segment identifier from a plurality of segment identifiers stored in at least one population electronic data source;

wherein the plurality of segment identifiers is generated based on a predetermined segmentation of a target population of individuals;

wherein the predetermined segmentation is based on;

i) postal identifiers associated with a particular geographic locality,

ii) age,

iii) gender,

iv) social affiliation, or

v) any combination thereof;

code to, based on the match, associate the at least one segment identifier with the individual social media profile data of each individual; and

code to output, utilizing a second specially programmed software application interface, at least one advertisement to each individual of the plurality of individuals based on the at least one segment identifier associated with the individual social media profile data of such individual.

9. The system of claim 8, wherein the at least one geographic identifier is a postal zip code.

10. The system of claim 8, wherein the first and the second specially programmed software application interfaces are displayed on a mobile electronic device of each individual.

11. The system of claim 8, wherein the first and the second specially programmed software application interfaces are the same and are displayed on a mobile electronic device of each individual.

12. The system of claim 8, wherein the code to electronically obtain the individual social media profile data for each individual of the plurality of individuals further comprises:

code to electronically and periodically obtain the individual social media profile data for each individual of the plurality of individuals the individual social media profile data;

code to determine, for each individual from the plurality of individuals, at least one change in the individual social media profile data over a period of time;

code to change, for each individual from the plurality of individuals, the at least one individual specific parameter associated with such individual based, at least in part, on the at least one change in the individual social media profile data over the period of time;

code to match, based on the at least one change, the at least one individual specific parameter associated with each individual to the at least one segment identifier from a plurality of segment identifiers;

code to output at least one advertisement to each individual of the plurality of individuals based on the at least one segment identifier associated with the at least one change in the individual social media profile data of such individual.

13. The system of claim 8, wherein the code to output the at least one advertisement to each individual of the plurality of individuals further uses at least one present geographic location of such individual.

14. The system of claim 8, wherein the code to match further comprises code to perform a similarity ranking.