Electronic Messaging Display Optimization

• US 20160066012A1
• Filed: 08/29/2014
• Published: 03/03/2016
• Est. Priority Date: 08/29/2014
• Status: Active Grant

• Current Assignee: International Business Machines Corporation
• Original Assignee: International Business Machines Corporation
• Inventors: Friedlander, Robert R., Katzen, Erik H., Kraemer, James R.
• Granted Patent: US 11,272,238 B2
• Time in Patent Office: Days
• US Class Current: 1/1
• CPC Class Codes: G06F 16/285 Clustering or classification
• CPC Class Codes: G06F 16/738 Presentation of query results
• CPC Class Codes: G06F 18/24155 Bayesian classification
• CPC Class Codes: G06V 10/764 using classification, e.g. of video objects
• CPC Class Codes: G06V 20/52 Surveillance or monitoring of activities, e.g. for recognising suspicious objects recognising microscopic objects G06V20/69
• CPC Class Codes: G06V 2201/08 Detecting or categorising vehicles
• CPC Class Codes: H04L 51/046 Interoperability with other network applications or services
• CPC Class Codes: H04N 21/23418 involving operations for analysing video streams, e.g. detecting features or characteristics television picture signal circuitry for scene change detection H04N5/147; filtering for image enhancement G06T5/00; methods or arrangements for recognising scenes G06V20/00; arrangements characterised by components specially adapted for monitoring, identification or recognition of video in broadcast systems H04H60/59
• CPC Class Codes: H04N 21/25883 being end-user demographical data, e.g. age, family status or address arrangements for identifying locations of users in broadcast systems H04H60/52
• CPC Class Codes: H04N 21/41415 involving a public display, viewable by several users in a public space outside their home, e.g. movie theatre, information kiosk
• CPC Class Codes: H04N 21/4223 Cameras H04N23/00 takes precedence
• CPC Class Codes: H04N 21/44213 Monitoring of end-user related data arrangements for monitoring the users' behaviour or opinions in broadcast systems H04H60/33
• CPC Class Codes: H04N 21/4882 for displaying messages, e.g. warnings, reminders arrangements for providing short real-time information to substation in data switching networks H04L12/1895
• CPC Class Codes: H04N 21/8126 involving additional data, e.g. news, sports, stocks, weather forecasts
• CPC Class Codes: H04N 21/8133 specifically related to the content, e.g. biography of the actors in a movie, detailed information about an article seen in a video program
• CPC Class Codes: H04N 21/814 comprising emergency warnings arrangements specially adapted for emergency or urgency in broadcast systems H04H20/59; arrangements for providing alarms, notifications, alerts to substation in data switching networks H04L12/1895

Abstract

A method, system, and/or computer program product optimize a display of messages on a public electronic video display. A video camera captures images of multiple mobile vehicles that are traversing a vehicular pathway, which is physically proximate to a public electronic video display. The multiple mobile vehicles are categorized into a specific vehicle category based on captured images of the multiple mobile vehicles. The specific vehicle category is matched to a particular set of multiple video display messages. A video display message is displayed on the public electronic video display based on the specific vehicle category.

Claims

1. A method to optimize a display of messages on a public electronic video display, the method comprising:

capturing, by a video camera, images of multiple mobile vehicles that are traversing a vehicular pathway, wherein the vehicular pathway is physically proximate to a public electronic video display;

categorizing, by one or more processors, the multiple mobile vehicles into a specific vehicle category based on captured images of the multiple mobile vehicles;

matching, by one or more processors, the specific vehicle category to a particular set of multiple video display messages; and

displaying, by one or more processors, a first video display message on the public electronic video display based on the specific vehicle category.

2. The method of claim 1, further comprising:

receiving, by a hardware receiver, a message containing a description of a content of a first electronic transmission, wherein the first electronic transmission is received by and presented within a first mobile vehicle from the multiple mobile vehicles in the specific vehicle category; and

matching, by one or more processors, the description of the content of the first electronic transmission to the first video display message from the particular set of multiple video display messages.

3. The method of claim 1, further comprising:

identifying, by one or more processors, a current location of the first mobile vehicle; and

displaying, by one or more processors, the first video display message, which matches the description of the content of the first electronic transmission, on the public electronic video display in response to the current location of the first mobile vehicle being within a predetermined distance of the public electronic video display.

4. The method of claim 1, further comprising:

identifying, by one or more processors, a time of day that the images of the multiple mobile vehicles that are traversing the vehicular pathway were captured, wherein the images were captured on a first date; and

displaying, by one or more processors, the first video display message on the public electronic video display on a second date during the time of day that the images of the multiple mobile vehicles that were traversing the vehicular pathway were captured, wherein the second date is subsequent to the first date.

5. The method of claim 1, further comprising:

assigning, by one or more processors, the specific vehicle category to a particular demographic;

matching, by one or more processors, the particular demographic to a second video display message from the particular set of multiple video display messages; and

replacing, by one or more processors, the first video display message with the second video display message for display on the public electronic video display.

6. The method of claim 1, further comprising:

matching, by one or more processors, a license plate on the first mobile vehicle with a registered owner of the first mobile vehicle;

matching, by one or more processors, the registered owner of the first mobile vehicle to a second video display message from the particular set of multiple video display messages; and

replacing, by one or more processors, the first video display message with the second video display message for display on the public electronic video display.

7. The method of claim 1, further comprising:

matching, by one or more processors, a corporate logo on the first mobile vehicle to a second video display message from the particular set of multiple video display messages; and

replacing, by one or more processors, the first video display message with the second video display message for display on the public electronic video display.

8. The method of claim 1, wherein the public electronic video display is mounted on a second mobile vehicle, and wherein the method further comprises:

determining, by one or more processors, a physical location of the second mobile vehicle relative to the first mobile vehicle;

determining, by one or more processors, whether the physical location of the second mobile vehicle orients the public electronic video display to be visible to an occupant of the first mobile vehicle; and

in response to determining that the electronic video display on the second mobile vehicle is visible to the occupant of the first mobile vehicle, displaying, by one or more processors, the first video display message on the public electronic video display that is mounted on the second mobile vehicle.

9. The method of claim 8, further comprising:

matching, by one or more processors, a second video display message with a predefined road condition;

detecting, by one or more processors, the predefined road condition ahead of the second mobile vehicle; and

in response to detecting the predefined road condition ahead of the second mobile vehicle, replacing, by one or more processors, the first video display message with the second video display message for display on the public electronic video display.

10. The method of claim 1, wherein the public electronic video display is mounted on a second mobile vehicle, and wherein the method further comprises:

matching, by one or more processors, a particular location of the second mobile vehicle with a second video display message from the particular set of multiple video display messages;

determining, by one or more processors, a current location of the second mobile vehicle; and

in response to determining that the second mobile vehicle is currently within the particular location, replacing, by one or more processors, the first video display message on the public electronic video display with the second video display message.

11. The method of claim 1, further comprising:

matching, by one or more processors, a particular time of day with a second video display message from the particular set of multiple video display messages;

determining, by one or more processors, a current time of day at a location of the public electronic video display; and

in response to determining that the current time of day at the location of the public electronic video display is the particular time of day, replacing, by one or more processors, the first video display message on the public electronic video display with the second video display message.

12. The method of claim 1, further comprising:

matching, by one or more processors, a particular annual season with a second video display message from the particular set of multiple video display messages;

determining, by one or more processors, a current annual season at a location of the public electronic video display; and

in response to determining that the current annual season at the location of the public electronic video display is the particular annual season, replacing, by one or more processors, the first video display message on the public electronic video display with the second video display message.

13. The method of claim 1, further comprising:

defining, by one or more processors, a field of view within which the public electronic video display is visible;

tracking, by one or more processors, a moving location of the first mobile vehicle; and

in response to determining that the first mobile vehicle has left the field of view, replacing, by one or more processors, the first video display message on the public electronic video display with a second video display message.

14. The method of claim 1, further comprising:

determining, by one or more processors, whether the public electronic video display is within a predetermined distance of the first mobile vehicle; and

in response to determining that the public electronic video display is within the predetermined distance of the first mobile vehicle, overriding, by one or more processors, the first electronic transmission with a second electronic transmission.

15. The method of claim 1, further comprising:

presenting, by one or more processors, an option to opt out of a customized video display program to an occupant of the first mobile vehicle; and

in response to receiving a message from the occupant to opt out of the customized video display program, blocking, by one or more processors, display of the first video display message to the first mobile vehicle.

16. The method of claim 1, wherein the first electronic transmission is a publicly broadcast radio transmission.

17. The method of claim 1, wherein the first mobile vehicle is a motor vehicle, and wherein the vehicular pathway is a roadway.

18. The method of claim 1, wherein the first mobile vehicle is a watercraft, and wherein the vehicular pathway is a waterway.

19. A computer program product for optimizing a display of messages on a public electronic video display, the computer program product comprising a computer readable storage medium having program code embodied therewith, wherein the computer readable storage medium is not a transitory signal per se, and wherein the program code is readable and executable by a processor to perform a method comprising:

capturing, by a video camera, images of multiple mobile vehicles that are traversing a vehicular pathway, wherein the vehicular pathway is physically proximate to a public electronic video display;

categorizing the multiple mobile vehicles into a specific vehicle category based on captured images of the multiple mobile vehicles;

matching the specific vehicle category to a particular set of multiple video display messages;

; and

displaying the video display message on the public electronic video display based on the specific vehicle category.

20. A computer system comprising:

a hardware processor, a computer readable memory, and a computer readable storage medium;

first program instructions to capture, by a video camera, images of multiple mobile vehicles that are traversing a vehicular pathway, wherein the vehicular pathway is physically proximate to a public electronic video display;

second program instructions to categorize the multiple mobile vehicles into a specific vehicle category based on captured images of the multiple mobile vehicles;

third program instructions to match the specific vehicle category to a particular set of multiple video display messages; and

fourth program instructions to display a video display message from the particular set of multiple video display messages on the public electronic video display based on the specific vehicle category; and

wherein

the first, second, third, and fourth program instructions are stored on the computer readable storage medium and executed by the processor via the computer readable memory.