METHOD FOR OBTAINING BUSINESS INTELLIGENCE INFORMATION FROM A LARGE DATASET

• US 20160071135A1
• Filed: 08/31/2015
• Published: 03/10/2016
• Est. Priority Date: 09/08/2014
• Status: Abandoned Application

• Current Assignee: SiteCore A/S
• Original Assignee: SiteCore A/S
• Inventors: SEIFERT, Michael, OTTOSEN, Martin, SNDERGAARD, Morten Kruse, SHYBA, Alex
• Application Number:
  US14/840,959
• Publication Number:
  US 20160071135A1
• Time in Patent Office: Days
• US Class Current: 1/1
• CPC Class Codes: G06Q 30/0204 Market segmentation
• CPC Class Codes: H04L 67/535 Tracking the activity of the user network monitoring arrangements H04L43/00; recording of computer activity G06F11/34

Abstract

Behavioural data relating to online interactions is collected and stored in the form of a raw dataset. A data filter created on the basis of defined characteristics of interest is applied to the raw dataset, thereby obtaining a subset of data. Business intelligence analysis is performed on the data of the subset of data, and a business intelligence report is generated, in accordance with the defined characteristics of interest.

Claims

1. A method for obtaining business intelligence information relating to online interactions, the method comprising the steps of:

collecting, by means of a computer device, behavioural data relating to online interactions, originating from a plurality of online interactions, and storing the collected behavioural data in the form of a raw dataset,

defining one or more characteristics of interest of the behavioural data,

creating a data filter, based on the defined characteristics of interest, said data filter defining information of the collected behavioural data being relevant with respect to the defined characteristics of interest,

applying the data filter to the raw dataset, thereby obtaining a subset of the data of the raw dataset, said subset containing behavioural data being relevant with respect to the defined characteristics of interest,

performing business intelligence analysis on the data of the subset of data, and

generating a business intelligence report based on the business intelligence analysis, and in accordance with the defined characteristics of interest.

2. A method according to claim 1, further comprising the step of storing the result of the business intelligence analysis in the form of a transformed and reduced dataset, separate from the raw dataset.

3. A method according to claim 1, wherein the step of defining one or more characteristics of interest comprises defining information to be presented in the business intelligence report.

4. A method according to claim 1, wherein the step of defining one or more characteristics of interest comprises defining one or more graphs to be presented in the business intelligence report.

5. A method according to claim 1, wherein the step of creating a data filter comprises creating a data filter which selects a subgroup of online interactions, and wherein the step of applying the data filter to the raw dataset comprises including at least part of the collected data originating from the online interactions of the subgroup of online interactions in the subset of data.

6. A method according to claim 1, wherein the step of creating a data filter comprises creating a data filter which defines types of data collected during the online interactions, and wherein the step of applying the data filter to the raw dataset comprises including at least part the collected data originating from online interactions comprising the defined types of data in the subset of data.

7. A method according to claim 1, wherein the step of creating a data filter comprises creating a data filter which defines specific criteria for data collected during the online interactions, and wherein the step or applying the data filter to the raw dataset comprises including at least part of the collected data originating from online interactions comprising data fulfilling the specific criteria in the subset of data.

8. A method according to claim 1, wherein the step of generating a business intelligence report comprises generating one or more graphs, and displaying the graph(s).

9. A method according to claim 1, further comprising the steps of:

allowing an additional online interaction to take place,

collecting, by means of a computer device, behavioural data relating to the additional online interaction, and including the collected behavioural data in the raw dataset,

during the step of collecting behavioural data, applying the data filter to the behavioural data being collected, and

including at least part of the collected behavioural data in the subset of data to the extent that the collected data fulfils criteria defined by the data filter.

10. A method according to claim 1, further comprising the steps of:

defining one or more new characteristics of interest of the behavioural data,

creating a new data filter, based on the new defined characteristics of interest, said new data filter defining information of the collected behavioural data being relevant with respect to the new defined characteristics of interest,

applying the new data filter to the raw dataset, thereby obtaining a new subset of the data of the raw dataset, said new subset containing behavioural data being relevant with respect to the new defined characteristics of interest,

performing business intelligence analysis on the data of the new subset of data, and

generating a business intelligence report based on the business intelligence analysis, and in accordance with the new defined characteristics of interest.

11. A method according to claim 1, further comprising the steps of:

defining one or more additional characteristics of interest of the behavioural data,

adjusting the data filter, based on the additional characteristics of interest, said adjusted data filter defining information of the collected behavioural data being relevant with respect to the additional characteristics of interest,

applying the adjusted data filter to the subset of the data of the raw dataset, thereby obtaining a reduced subset of data, said reduced subset containing behavioural data being relevant with respect to the additional characteristics of interest,

performing business intelligence analysis on the data of the reduced subset of data, and

generating a business intelligence report based on the business intelligence analysis, and further in accordance with the additional characteristics of interest.

12. A method according to claim 1, wherein the online interactions comprise one or more interactions selected from the group consisting of:

visit to a website, visit to social media, visit to mobile app, receipt of an e-mail, sending of an e-mail, filling in a form, and response to an online advertisement.

13. A method according to claim 1, further comprising the step of including offline data to the raw dataset.

14. A method according to claim 1, further comprising the step of importing behavioural data from one or more external data sources, said external data sources containing behavioural data relating to one or more individuals performing online interactions.

15. A method according to claim 1, further comprising the step of aggregating the data of the subset of data further.