USER ACTIVITY ATTRIBUTION
First Claim
1. A system, operated by an advertiser, for attributing behavior of a user in an advertiser application of the advertiser to the user'"'"'s selection of a promotion link presented within a user experience provided by a publisher on a client device, the publisher being one of a plurality of different publishers that are independent of the advertiser and that promote products or services of the advertiser, the system including:
- a logic machine;
a storage machine; and
instructions stored within the storage machine, said instructions being executable by the logic machine to;
receive user click traffic in response to the user selecting the promotion link;
generate a token including information relating to the user click traffic, the token being transparent to the advertiser application;
cause the advertiser application to be opened in response to the user click traffic via one or more of an instruction or application identifier that includes the token; and
for one or more user actions of the user in the advertiser application, selectively attribute such user actions to the user'"'"'s selection of the promotion link.
3 Assignments
0 Petitions
Accused Products
Abstract
Embodiments are disclosed for attributing user actions to an appropriate referrer. An example system may attribute behavior of a user in an advertiser application of the advertiser to the user'"'"'s selection of a promotion link presented within a user experience provided by a publisher on a client device. The example system includes a logic machine, a storage machine, and instructions stored within the storage machine executable to receive user click traffic in response to the user selecting the promotion link. The instructions are further executable to generate a token including information relating to the user click traffic, cause the advertiser application to be opened in response to the user click traffic via one or more of an instruction or application identifier that includes the token, and selectively attribute one or more user actions to the user'"'"'s selection of the promotion link.
8 Citations
20 Claims
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1. A system, operated by an advertiser, for attributing behavior of a user in an advertiser application of the advertiser to the user'"'"'s selection of a promotion link presented within a user experience provided by a publisher on a client device, the publisher being one of a plurality of different publishers that are independent of the advertiser and that promote products or services of the advertiser, the system including:
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a logic machine; a storage machine; and instructions stored within the storage machine, said instructions being executable by the logic machine to; receive user click traffic in response to the user selecting the promotion link; generate a token including information relating to the user click traffic, the token being transparent to the advertiser application; cause the advertiser application to be opened in response to the user click traffic via one or more of an instruction or application identifier that includes the token; and for one or more user actions of the user in the advertiser application, selectively attribute such user actions to the user'"'"'s selection of the promotion link. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11)
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12. A system, operated by an advertiser, for attributing behavior of a user within one or more of a plurality of advertiser applications of the advertiser to the user'"'"'s selection of a promotion link accessible within a user experience provided by a publisher on a client device, the publisher being one of a plurality of different publishers that are independent of the advertiser and that promote products or services of the advertiser, the system including:
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a logic machine; a storage machine; and instructions stored within the storage machine, said instructions being executable by the logic machine to; receive user click traffic in response to the user selecting the promotion link; select, from the plurality of advertiser applications of the advertiser, a selected advertiser application to be opened in response to the user click traffic; and for one or more user actions of the user in either the selected advertiser application or one or more other advertiser applications in the plurality of advertiser applications, attribute such user actions to the publisher and the user'"'"'s selection of the promotion link. - View Dependent Claims (13, 14, 15, 16)
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17. A method for attributing behavior of a user within one or more of a plurality of advertiser applications of an advertiser to the user'"'"'s selection of a promotion link accessible within a user experience provided by a publisher, the publisher being one of a plurality of different publishers that are independent of the advertiser and that promote products or services of the advertiser, the method comprising:
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receiving user click traffic in response to the user selecting the promotion link; receiving traffic information generated by an affiliate network; selecting, from the plurality of advertiser applications of the advertiser, a selected advertiser application to be opened in response to the user click traffic; generating a token based on the traffic information; sending the token and a command to open the selected advertiser application to the user experience provided by the publisher; and for one or more user actions of the user in either the selected advertiser application or one or more other advertiser applications of the plurality of advertiser applications, receiving the token, receiving user information, and selectively attributing the one or more user actions to the publisher. - View Dependent Claims (18, 19, 20)
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Specification