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Targeted Marketing Using Cross-Channel Event Processor

  • US 20160071147A1
  • Filed: 09/09/2014
  • Published: 03/10/2016
  • Est. Priority Date: 09/09/2014
  • Status: Active Application
First Claim
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1. A computer-implemented method of targeted marketing comprising:

  • deploying a plurality of event monitoring agents across an enterprise-wide computing system such that each of a plurality of event generators of the enterprise-wide computing system is monitored by one of the event monitoring agents;

    connecting each of the event monitoring agents to an event processing server;

    receiving, at the event processing server, event information generated by one of the event monitoring agents describing an event that occurred at a first one of the event generators;

    performing, at the event monitoring server, a marketing analysis based, at least in part, on the event information;

    selecting a marketing element from a plurality of marketing elements based on the marketing analysis; and

    transmitting, from the event monitoring server to a second one of the event generators, the marketing element selected.

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