Targeted Marketing Using Cross-Channel Event Processor
First Claim
1. A computer-implemented method of targeted marketing comprising:
- deploying a plurality of event monitoring agents across an enterprise-wide computing system such that each of a plurality of event generators of the enterprise-wide computing system is monitored by one of the event monitoring agents;
connecting each of the event monitoring agents to an event processing server;
receiving, at the event processing server, event information generated by one of the event monitoring agents describing an event that occurred at a first one of the event generators;
performing, at the event monitoring server, a marketing analysis based, at least in part, on the event information;
selecting a marketing element from a plurality of marketing elements based on the marketing analysis; and
transmitting, from the event monitoring server to a second one of the event generators, the marketing element selected.
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Accused Products
Abstract
Aspects described herein provide systems and methods for targeted marketing in an enterprise-wide computing system. Multiple event monitoring agents may be deployed across an enterprise-wide computing system such that each event monitoring agent monitors at least one event generator of the enterprise-wide computing system. The event monitoring agents may be connected to an event processing server. The event processing server may receive event information generated by the event monitoring agents that describe events occurring at the event generators. The event processing server may perform a marketing analysis based on at least a portion of the event information received. One or more marketing elements may be selected based on the marketing analysis performed, and the event processing server may transmit the selected marketing elements to one or more of the event generators for presentation to an individual.
9 Citations
20 Claims
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1. A computer-implemented method of targeted marketing comprising:
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deploying a plurality of event monitoring agents across an enterprise-wide computing system such that each of a plurality of event generators of the enterprise-wide computing system is monitored by one of the event monitoring agents; connecting each of the event monitoring agents to an event processing server; receiving, at the event processing server, event information generated by one of the event monitoring agents describing an event that occurred at a first one of the event generators; performing, at the event monitoring server, a marketing analysis based, at least in part, on the event information; selecting a marketing element from a plurality of marketing elements based on the marketing analysis; and transmitting, from the event monitoring server to a second one of the event generators, the marketing element selected. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10)
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11. A system for targeted marketing comprising:
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a plurality of event generators operating at an enterprise-wide computing system; a plurality of event monitoring agents wherein each event monitoring agent respectively monitors events occurring at at least one of the event generators; and an event processing server in signal communication with each of the event monitoring agents wherein the event processing server comprises memory storing computer-readable instructions that, when executed, cause the event processing server to i) receive event information generated by one of the event monitoring agents describing an event that occurred at a first one of the event generators, ii) perform a marketing analysis based, at least in part, on the event information, iii) selecting a marketing element from a plurality of marketing elements based on the marketing analysis, and iv) transmit the marketing element to a second one of the event generators. - View Dependent Claims (12, 13, 14, 15, 16, 17, 18, 19, 20)
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Specification