SYSTEM AND METHOD FOR SELLING AND PURCHASING ADVERTISING SPACE ON OUT OF HOME ELECTRONIC DIGITAL MEDIA DEVICES

• US 20160071167A1
• Filed: 09/05/2014
• Published: 03/10/2016
• Est. Priority Date: 09/05/2014
• Status: Abandoned Application

• Current Assignee: New Co, LLC
• Original Assignee: New Co, LLC
• Inventors: Jingle, Curtis, Guthrie, James, Rodgers, Marvin
• Application Number:
  US14/478,006
• Publication Number:
  US 20160071167A1
• Time in Patent Office: Days
• US Class Current: 1/1
• CPC Class Codes: G06Q 30/0275 Auctions

Abstract

The present disclosure relates to the ability to perform online auction and purchase of advertising space on out of home electronic, digital media devices over the Internet. The buyer end user will look for, bid through auction or buy now, and purchase won advertising space through the Internet via the present disclosure. Professional media buyers, such as marketing agencies and/or brands will create a buy plan, query for matching advertising space based upon plan criteria, and make a bulk buy of that matching space through the Internet via the present invention. The owner/operator of indoor or outdoor electronic, digital media device will offer up through the present disclosure their available advertising space.

Claims

1. :

A computing device for facilitating sales of advertising space on out of home digital billboards and signs, the computing device comprising a processor and a memory coupled to said processor, wherein said memory comprises computer-executable instructions that, when executed by said processor, cause said computing device to;

generate, based on advertising space data provided by an out of home digital billboard or sign owner, an electronic listing of an advertising space available for purchase for display on the out of home digital billboard or sign;

receive from at least one prospective buyer, at least one bid for purchase of the advertising space;

end the electronic listing of the advertising space at a predetermined time after the electronic listing was generated;

determine a winning bidder for the listing of the advertising space, wherein the winning bidder is the prospective buyer who submitted the highest bid for purchase of the advertising space;

notify the winning bidder of the submission of the highest bid for purchase of the advertising space upon expiration of the predetermined time;

receive payment transaction information from the winning bidder after the notification;

receive advertising materials from the winning bidder;

provide the advertising materials to the out of home digital billboard or sign owner; and

then transform the digital billboard or sign to display a visual image using the advertising materials from the winning bidder.

4. :

The computing device of claim 1, wherein the advertising space comprises at least a portion of a particular digital billboard or sign and a time slot.

6. :

The computing device of claim 1, wherein said memory further comprises computer-executable instructions that, when executed by said processor, cause said computing device to;

receive, from the digital billboard or sign owner, advertising space data including identification of at least one digital billboard or sign and at least one time slot during which advertising is available for sale.

8. :

The computing device of claim 1, wherein said memory further comprises computer-executable instructions that, when executed by said processor, cause said computing device to;

allow the prospective buyer to configure a buy plan, wherein the buy plan matches advertising space based on buy plan criteria.

9. :

The computing device of claim 8, wherein the buy plan criteria includes one or more of desired geographic regions, desired demographics, and a budget.

10. :

The computing device of claim 8, wherein said memory further comprises computer-executable instructions that, when executed by said processor, cause said computing device to;

evaluate the buy plan criteria against active electronic listings of advertising space available.

21. :

The computing device of claim 1 wherein the electronic listing includes a buy now price.

22. :

The computer device of claim 21 wherein said memory further comprises computer-executable instructions that, when executed by said processor, cause said computing device to end the electronic listing of the advertising space upon receipt of an acceptance of the buy now price from a buyer.

2. -3. (canceled)

5. :

(canceled)

7. :

(canceled)

11. -15. (canceled)

16. :

A method for facilitating sales of advertising space on out of homes digital billboards and signs, comprising;

generating a plurality of electronic listings using a first computing device of out of home digital billboards or signs with advertising space available for purchase based on advertising space data provided by out of home digital billboard or sign owners;

receiving bids on a server associated with the first computing device from one or more additional computing devices of prospective buyers for purchase of one or more of the electronic listings of advertising space available for purchase;

ending the respective electronic listings of the advertising space at a predetermined time after the respective electronic listing was generated;

determining with the server a winning bidder for the respective electronic listing of the advertising space, wherein the winning bidder is the prospective buyer who submitted the highest bid for purchase of the respective advertising space;

notifying the winning bidder of the submission of the highest bid for purchase of the advertising space upon expiration of the predetermined time;

receiving payment transaction information from the winning bidder after the notification;

receiving advertising materials from the winning bidder;

providing the advertising materials to the digital billboard or sign owner; and

then transforming the digital billboard or sign to display a visual image using the advertising materials from the winning bidder.

23. :

The method of claim 16 further comprising providing a buy now price for one or more of the electronic listings of advertising space.

24. :

The method of claim 23 further comprising ending the electronic listing of advertising space upon receipt of an acceptance of the buy now price from a buyer.

17. :

(canceled)

18. :

The method of claim 17, further comprising allowing the prospective buyer to configure a buy plan, wherein the buy plan matches advertising space based on buy plan criteria.

19. :

The method of claim 18, wherein the buy plan criteria includes one or more of desired geographic regions, desired demographics, and a budget.

20. :

The method of claim 18, further comprising evaluating the buy plan criteria against active electronic listings of advertising space available.