Flexible Analytics-Driven Webpage Design and Optimization

• US 20160077672A1
• Filed: 09/12/2014
• Published: 03/17/2016
• Est. Priority Date: 09/12/2014
• Status: Active Grant

• Current Assignee: Kyndryl Incorporated
• Original Assignee: International Business Machines Corporation
• Inventors: Anderson, Taylor J., Brugler, Thomas S., Chen, Richard, Craig, Randall A., MOORE, KRISTIN S.
• Granted Patent: US 9,996,513 B2
• Time in Patent Office: Days
• US Class Current: 1/1
• CPC Class Codes: G06F 16/957 Browsing optimisation, e.g. caching or content distillation
• CPC Class Codes: G06F 16/9577 Optimising the visualization of content, e.g. distillation of HTML documents
• CPC Class Codes: G06F 16/958 Organisation or management of web site content, e.g. publishing, maintaining pages or automatic linking
• CPC Class Codes: G06F 3/0481 based on specific properties of the displayed interaction object or a metaphor-based environment, e.g. interaction with desktop elements like windows or icons, or assisted by a cursor's changing behaviour or appearance
• CPC Class Codes: G06F 40/103 Formatting, i.e. changing of presentation of documents automatic justification G06F40/189; automatic line break hyphenation G06F40/191
• CPC Class Codes: G06F 40/143 Markup, e.g. Standard Generalized Markup Language [SGML] or Document Type Definition [DTD]
• CPC Class Codes: G06F 40/197 Version control for software G06F8/71
• CPC Class Codes: G06Q 10/10 Office automation; Time management
• CPC Class Codes: H04L 43/08 Monitoring or testing based on specific metrics, e.g. QoS, energy consumption or environmental parameters
• CPC Class Codes: H04L 67/02 based on web technology, e.g. hypertext transfer protocol [HTTP]

Abstract

In an approach for selecting a version of a webpage to present to a user, a processor receives a request to access a webpage from a device, wherein the webpage includes a plurality of versions of the webpage. A processor receives information about the device. A processor determines a version of the webpage to present, based on the information about the device and a predefined goal associated with the webpage. A processor causes the version of the webpage to be presented.

Claims

1. A method for selecting a version of a webpage to present to a user, the method comprising:

receiving, by one or more processors, a request to access a webpage from a device, wherein the webpage includes a plurality of versions of the webpage;

receiving, by one or more processors, information about the device;

determining, by one or more processors, a version of the webpage to present, based on the information about the device and a predefined goal associated with the webpage; and

causing, by one or more processors, the version of the webpage to be presented.

2. The method of claim 1, further comprising:

monitoring, by one or more processors, usage information of the plurality of versions of the webpage, based on the predefined goal associated with the webpage; and

storing, by one or more processors, the monitored usage information of the plurality of versions of the webpage.

3. The method of claim 2, wherein determining a version of the webpage to present comprises:

accessing, by one or more processors, the monitored usage information of the plurality of versions of the webpage; and

determining, by one or more processors, the version of the webpage to present, based on the monitored usage information of the plurality of versions, the information about the device, and the predefined goal associated with the webpage.

4. The method of claim 1, wherein the webpage is comprised of one or more modules;

and

wherein each version of the plurality of versions of the webpage comprise a unique arrangement of the one or more modules.

5. The method of claim 1, wherein determining a version of the webpage to present comprises:

determining, by one or more processors, the version of the webpage to present, based on the at least one characteristic of the device, the predefined goal associated with the webpage, and user satisfaction information for the plurality of versions of the webpage.

6. The method of claim 5, wherein user satisfaction information for the plurality of versions of the webpage comprises survey responses from previous accesses to the plurality of versions of the webpage.

7. The method of claim 1, wherein the information about the device is selected from the group consisting of device type, Internet Protocol (IP) address, cookies, and web browsing history.

8. A computer program product for selecting a version of a webpage to present to a user, the computer program product comprising:

one or more computer readable storage media and program instructions stored on the one or more computer readable storage media, the program instructions comprising;

program instructions to receive a request to access a webpage from a device, wherein the webpage includes a plurality of versions of the webpage;

program instructions to receive information about the device;

program instructions to determine a version of the webpage to present, based on the information about the device and a predefined goal associated with the webpage; and

program instructions to cause the version of the webpage to be presented.

9. The computer program product of claim 8, further comprising:

program instructions, stored on the one or more computer readable storage devices, to monitor usage information of the plurality of versions of the webpage, based on the predefined goal associated with the webpage; and

program instructions, stored on the one or more computer readable storage devices, to store the monitored usage information of the plurality of versions of the webpage.

10. The computer program product of claim 9, wherein program instructions to determine a version of the webpage to present comprise:

program instructions to access the monitored usage information of the plurality of versions of the webpage; and

program instructions to determine the version of the webpage to present, based on the monitored usage information of the plurality of versions, the information about the device, and the predefined goal associated with the webpage.

11. The computer program product of claim 8, wherein the webpage is comprised of one or more modules;

and

wherein each version of the plurality of versions of the webpage comprise a unique arrangement of the one or more modules.

12. The computer program product of claim 8, wherein program instructions to determine a version of the webpage to present comprise:

program instructions to determine the version of the webpage to present, based on the at least one characteristic of the device, the predefined goal associated with the webpage, and user satisfaction information for the plurality of versions of the webpage.

13. The computer program product of claim 12, wherein user satisfaction information for the plurality of versions of the webpage comprises survey responses from previous accesses to the plurality of versions of the webpage.

14. The computer program product of claim 8, wherein the information about the device is selected from the group consisting of device type, Internet Protocol (IP) address, cookies, and web browsing history.

15. A computer system for selecting a version of a webpage to present to a user, the computer system comprising:

one or more computer processors, one or more computer readable storage media, and program instructions stored on the computer readable storage media for execution by at least one of the one or more processors, the program instructions comprising;

program instructions to receive a request to access a webpage from a device, wherein the webpage includes a plurality of versions of the webpage;

program instructions to receive information about the device;

program instructions to determine a version of the webpage to present, based on the information about the device and a predefined goal associated with the webpage; and

program instructions to cause the version of the webpage to be presented.

16. The computer system of claim 15, further comprising:

program instructions, stored on the computer readable storage media for execution by at least one of the one or more processors, to monitor usage information of the plurality of versions of the webpage, based on the predefined goal associated with the webpage; and

program instructions, stored on the computer readable storage media for execution by at least one of the one or more processors, to store the monitored usage information of the plurality of versions of the webpage.

17. The computer system of claim 16, wherein program instructions to determine a version of the webpage to present comprise:

program instructions to access the monitored usage information of the plurality of versions of the webpage; and

program instructions to determine the version of the webpage to present, based on the monitored usage information of the plurality of versions, the information about the device, and the predefined goal associated with the webpage.

18. The computer system of claim 15, wherein the webpage is comprised of one or more modules;

and

wherein each version of the plurality of versions of the webpage comprise a unique arrangement of the one or more modules.

19. The computer system of claim 15, wherein program instructions to determine a version of the webpage to present comprise:

program instructions to determine the version of the webpage to present, based on the at least one characteristic of the device, the predefined goal associated with the webpage, and user satisfaction information for the plurality of versions of the webpage.

20. The computer system of claim 15, wherein the information about the device is selected from the group consisting of device type, Internet Protocol (IP) address, cookies, and web browsing history.