SYSTEM AND METHOD OF MARKETING OF REMINDERS
First Claim
1. A method for facilitating purchase of ad placements associated with reminders, the method being implemented on a computer system having one or more physical processors programmed with computer program instructions which, when executed, perform the method, the method comprising:
- identifying, by the computer system, one or more reminders associated with a user, wherein the one or more reminders comprise a first reminder for the user;
providing, by the computer system, an advertisement opportunity associated with the first reminder to one or more advertisers, wherein the advertisement opportunity comprises an opportunity to purchase an ad placement associated with the first reminder, and wherein the one or more advertisers comprise a first advertiser;
determining, by the computer system, that the first advertiser purchased an ad placement associated with the first reminder;
allocating, by the computer system, an ad placement associated with the first reminder for an advertisement associated with the first advertiser based on the determination that the first advertiser purchased an ad placement with the first reminder;
receiving, at the computer system, an indication to provide the first reminder for presentation to the user; and
providing, by the computer system, a first advertisement associated with the first advertiser with the first reminder for presentation to the user based on the received indication and the allocation.
1 Assignment
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Accused Products
Abstract
In certain implementations, advertisers may be enabled to determine in real-time whether to include their advertisements (or other content) with reminders. As an example, the advertisement opportunity may be provided to the advertisers upon creation of the reminder. The advertisement opportunity may, for instance, comprise an opportunity to purchase an ad placement associated with the reminder. Upon determining that an advertiser purchased the associated ad placement, the associated ad placement may be allocated for an advertisement associated with the advertiser so that an advertisement associated with the advertiser may be presented with the reminder upon a triggering event indicating that the reminder should be presented to the user. When the reminder is provided for presentation to the user, a particular advertisement associated with the advertiser may be presented to the user.
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Citations
20 Claims
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1. A method for facilitating purchase of ad placements associated with reminders, the method being implemented on a computer system having one or more physical processors programmed with computer program instructions which, when executed, perform the method, the method comprising:
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identifying, by the computer system, one or more reminders associated with a user, wherein the one or more reminders comprise a first reminder for the user; providing, by the computer system, an advertisement opportunity associated with the first reminder to one or more advertisers, wherein the advertisement opportunity comprises an opportunity to purchase an ad placement associated with the first reminder, and wherein the one or more advertisers comprise a first advertiser; determining, by the computer system, that the first advertiser purchased an ad placement associated with the first reminder; allocating, by the computer system, an ad placement associated with the first reminder for an advertisement associated with the first advertiser based on the determination that the first advertiser purchased an ad placement with the first reminder; receiving, at the computer system, an indication to provide the first reminder for presentation to the user; and providing, by the computer system, a first advertisement associated with the first advertiser with the first reminder for presentation to the user based on the received indication and the allocation. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13)
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14. A system for facilitating purchase of ad placements associated with reminders, the system comprising:
one or more physical processors programmed with computer program instructions which, when executed, cause the one or more physical processors to; identify one or more reminders associated with a user, wherein the one or more reminders comprise a first reminder for the user; provide an advertisement opportunity associated with the first reminder to one or more advertisers, wherein the advertisement opportunity comprises an opportunity to purchase an ad placement associated with the first reminder, and wherein the one or more advertisers comprise the first advertiser; determine that the first advertiser purchased an ad placement associated with the first reminder; allocate an ad placement associated with the first reminder for an advertisement associated with the first advertiser based on the determination that the first advertiser purchased an ad placement associated with the first reminder; receive an indication to provide the first reminder for presentation to the user; and provide a first advertisement associated with the first advertiser with the first reminder for presentation to the user based on the received indication and the allocation. - View Dependent Claims (15, 16, 17, 18, 19, 20)
Specification