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SYSTEM AND METHOD OF MARKETING OF REMINDERS

  • US 20160078491A1
  • Filed: 09/15/2015
  • Published: 03/17/2016
  • Est. Priority Date: 09/16/2014
  • Status: Abandoned Application
First Claim
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1. A method for facilitating purchase of ad placements associated with reminders, the method being implemented on a computer system having one or more physical processors programmed with computer program instructions which, when executed, perform the method, the method comprising:

  • identifying, by the computer system, one or more reminders associated with a user, wherein the one or more reminders comprise a first reminder for the user;

    providing, by the computer system, an advertisement opportunity associated with the first reminder to one or more advertisers, wherein the advertisement opportunity comprises an opportunity to purchase an ad placement associated with the first reminder, and wherein the one or more advertisers comprise a first advertiser;

    determining, by the computer system, that the first advertiser purchased an ad placement associated with the first reminder;

    allocating, by the computer system, an ad placement associated with the first reminder for an advertisement associated with the first advertiser based on the determination that the first advertiser purchased an ad placement with the first reminder;

    receiving, at the computer system, an indication to provide the first reminder for presentation to the user; and

    providing, by the computer system, a first advertisement associated with the first advertiser with the first reminder for presentation to the user based on the received indication and the allocation.

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