APPARATUS, SYSTEM AND METHOD FOR AUDIO-VISUAL CONTENT VIEWING USING ADVERTISEMENT CREDIT

• US 20160080786A1
• Filed: 07/21/2015
• Published: 03/17/2016
• Est. Priority Date: 04/01/2010
• Status: Abandoned Application

• Current Assignee: Atlas Advisory Partners, LLC
• Original Assignee: Atlas Advisory Partners, LLC
• Inventors: McWilliams, Thomas J.
• Application Number:
  US14/804,792
• Publication Number:
  US 20160080786A1
• Time in Patent Office: Days
• US Class Current: 1/1
• CPC Class Codes: H04N 21/23424 involving splicing one content stream with another content stream, e.g. for inserting or substituting an advertisement
• CPC Class Codes: H04N 21/235 Processing of additional data, e.g. scrambling of additional data or processing content descriptors
• CPC Class Codes: H04N 21/25435 involving characteristics of content or additional data, e.g. video resolution or the amount of advertising
• CPC Class Codes: H04N 21/2747 Remote storage of video programs received via the downstream path, e.g. from the server
• CPC Class Codes: H04N 21/4334 Recording operations recording of a television signal H04N5/76; arrangements for recording or accumulating broadcast information or broadcast-related information H04H60/27
• CPC Class Codes: H04N 21/47202 for requesting content on demand, e.g. video on demand
• CPC Class Codes: H04N 21/812 involving advertisement data advertising per se G06Q30/02

Abstract

An alternative system and method for charging to provide audio visual services typically made available by providers, namely DVR services, rDVR services, on-demand services, broadcast and switch video television services, and pay-per-view services, for example. A customer/user may be enabled to access certain services from a provider in exchange for viewing one or more commercials, advertisements, overlays, watermarks, logos, or the like, preferably in real time, before, during, or following viewing an audio visual work provided in accordance with the services.

Claims

1. A system for provision of at least one audio-visual service to a display device, comprising:

a receiver capable of receiving an electronic user request for the audio-visual program;

a server communicatively connected to said receiver capable of providing the audio-visual program responsive to the request;

an ad server capable of serving one or more advertisements to the user in conjunction with the audio-visual program, wherein said ad server is communicatively connected to at least said server;

at least one digital input to said receiver capable of receiving at least the audio-visual program from said server, and the one or more advertisements from said ad server corresponded to the audio-visual program at least partially over the communicative connection between said server and said ad server, and capable of electronically instructing the audio-visual service and the one or more advertisements to be displayed in a predetermined succession on the displayed device via said receiver;

wherein viewing of the one or more advertisements comprise at least partial payment, by the user, for the audio-visual service.

2. The system of claim 1, wherein the audio-visual program comprises a digital video recording service.

3. The system of claim 1, wherein the audio-visual program comprises a video-on-demand program.

4. The system of claim 1, wherein said receiver comprises a set top box.

5. The system of claim 1, wherein said receiver comprises a tablet computer.

6. The system of claim 1, wherein said receiver comprises an internet protocol television.

7. The system of claim 1, wherein said server comprises a central facility.

8. The system of claim 1, wherein said server comprises an edge server.

9. The system of claim 1, wherein said server comprises a gateway server.

10. The system of claim 1, wherein the predetermined succession comprises display of at least one of the one or more advertisements immediately prior to at least a portion of the audio-visual program.